Thursday 2 July, 2026
The U.S. is on the front line of the global scams challenge.
Americans lost an estimated $68 billion to scams in 2025 alone. That scale matters because the tactics are not staying within borders.
- Robocall blocking and labelling are helping people spot suspicious calls.
- Branded calling is giving trusted organisations a clearer way to show who they are.
- And stronger action on spoofing is making it harder for criminals to impersonate the services people rely on.
- But the bigger point is simple: scams are now a shared digital ecosystem problem.
- No single country, company or sector can solve this alone.
In the blog, we look at what the U.S. experience tells us about the global response now needed.