ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain

Scams are rising across ASEAN and they are getting closer to people’s everyday channels. The equal-weighted share of consumers who say they have ever been scammed climbed from 31% to 43%. Involvement is overwhelmingly mobile and multi-channel: victims most often cite OTT messaging, voice calls, and social platforms, with SMS and email still present. The mix differs by country (for example, social/SMS are more prominent in the Philippines; voice/OTT in Thailand, Singapore, Indonesia), which means countermeasures must be tailored to where scams actually land.