Telefonica: Traffic Forecasting Engine & Demand Prediction 

O2 Telefónica improves mobile data usage forecast.

In 2024, O2 Telefónica’s network handled over five billion gigabytes of data, a fivefold increase from 2019. This surge poses challenges like network congestion, capacity management, and maintaining customer experience. To address this, O2 Telefónica is expanding AI technology to accurately predict mobile data usage. 

Solution: 

Network planning team uses AI to accurately predict mobile data usage for 45 million customers. The tool, based on Google Cloud’s AI platform Vertex AI, analyses current and historical traffic statistics at 28,000 sites, considering also factors like tariff changes and business forecasts. It processes 250 gigabytes of data in minutes and provides a detailed forecast of expected data traffic for each site for the coming years in a few hours following half a day of training the model . 

Impact: 

AI enables O2 Telefónica to use its network investments even more effectively in the right places and for a better customer experience. The findings are directly integrated into network expansion planning process. This enables the company to optimally align network growth at each location according to customer requirements and to increase capacity through additional technologies and frequency bands. Furthermore, O2 Telefónica is making targeted  investments through a more accurate  planning process. This technology enhances the daily customer experience and provides a solid foundation for network expansion planned for the upcoming years. 

 
AI-supported network planning: o2 Telefónica  

Location: Europe 

Topic: Network planning 

MNO: O2 Telefonica