MWC26 Barcelona | Sports and Entertainment Summit - Watch On Demand - GSMA Foundry

Wednesday March 25, 2026

MWC26 Barcelona | Sports and Entertainment Summit – Watch On Demand

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Explore the Future of Sports, Entertainment, and Fan Engagement

The 2026 Sports and Entertainment Summit took place on 5 March at MWC Barcelona, bringing together bringing together industry leaders, innovators, and experts to explore how mobile technology is transforming sports, entertainment, and gaming. From connectivity to AI-driven insights, the summit showcased cutting-edge innovations reshaping fan engagement, venue experiences, and the future of sports and entertainment.

You can now catch up on demand and stay ahead of the next wave in Sports and Entertainment.

From field to screen: AI-powered, immersive fan experiences at scale

This session dived into how AI and data are transforming sports and entertainment – bringing fans closer to the action through highly personalised, immersive experiences at scale.
From the stadium to the screen, this session revealed the innovations and collaborations powering a new era of AI-enabled entertainment – where fans enjoy more control, more immersion, and more ways to connect with the moments they love.

Speakers:

Álvaro Manzano Arrabal, Media, Sports & Entertainment Lead, Accenture SL
Gorka Llort, Digital Business Director, MotoGP
Faisal Zia, Technical Director, GSMA

Connectivity Revolutionising Sports and Entertainment

This session explored how connectivity and immersive technologies are revolutionising live sports and entertainment – from event operations to real-time fan engagement.
From connectivity for media teams to AR replays, multi‑angle views, and frictionless in‑venue services, this session revealed how connectivity has become the foundation of smarter stadiums and more interactive fan experiences.

Speakers:

Tim Hatt, Head of Research & Consulting, GSMA Intelligence
Henri Benamou, Director, EMEA Sales, MatSing
Grant Castle, SVP, RAN Engineering & Emerging Technologies, T-Mobile USA
Dr. Amr Albanna, CEO, Omega Wireless
Leo Matytsine, Executive VP, MatSing
Sami Ranta, General Manager, Nokia
Marc Ibanez, Solutions Director UK/IRL, Boldyn Networks
Eric Ernst, Executive Technology Advisor / CTO, Al Kamel Systems
Regina Andersson, Senior Director, Head of Strategic Partnerships, Ericsson
Faisal Zia, Technical Director, GSMA
Richard Cockle, Head of GSMA Foundry and Connected Industries, GSMA
Samir Ceric, C-suite, Investments, Partnerships, Fan Engagement, PRO Handball USA

Beyond Connectivity – Fan Engagement in Sports and Entertainment

This session explored how operators are moving beyond traditional connectivity to build super apps, content ecosystems, and immersive digital experiences that deepen fan engagement and unlock new revenue opportunities.
From innovative super app strategies to premium content bundles and technology-enabled experiences, this session uncovered how telcos can transform sports fans into highly engaged, loyal customers.

Speakers:

Adam Berger, Product Marketing, Wearables Devices, Meta
Michael Heath, Fan Engagement and CRM lead, TGR Haas F1 Team
Ervin Jagatić, Business Unit Director, Infobip
Luis Ramirez, Founder and CEO, Mawari
Vladimir Liulka, CEO, Blocksport
Oleksii Sharavar, CEO, QazCode
Giles Tongue, VP Marketing – Subscription Bundling, Bango
Faisal Zia, Technical Director, GSMA
Roy Chua, Founder & Principal, AvidThink

Further Insights from the Summit

Explore exclusive interviews with T‑Mobile US and Bango, recorded live at the Sports and Entertainment Summit at MWC26 Barcelona.

Watch the interviews

Photo Gallery

Man in suit giving a presentation, standing in front of large sports-themed images and text on a screen.

Four people sit on stage in discussion at a tech conference, with microphones and water bottles on tables.

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