Hiya: Security – Stopping Spam & Fraud on Mobile Networks with Adaptive AI 

Challenge: Mobile carriers face an escalating threat from spam and fraud calls, degrading subscriber trust and diminishing the quality of voice communications. Traditional blocking solutions struggle to balance accuracy, often misidentifying legitimate calls as spam or allowing fraudulent ones to slip through. Carriers need an advanced, AI-driven solution that can differentiate between wanted and unwanted calls in real-time, ensuring a seamless and secure calling experience. 

Solution: Hiya’s Adaptive AI  is a real-time, telco-specific intelligence platform that dynamically detects and blocks spam and fraud calls with unparalleled precision. Unlike static rule-based systems, Adaptive AI continuously learns and evolves, processing billions of signals to refine its fraud detection models. This means it can determine in milliseconds whether a call is wanted by one subscriber while unwanted by another, adapting in real-time to shifting fraud tactics. 

By integrating Hiya Protect, carriers can provide this Adaptive AI-powered solution as either a free subscriber benefit or a premium, revenue-generating service.  

• Consumers benefit from Hiya’s Adaptive AI Service with fewer fraud calls, proactive spam warnings, and a smarter call experience—giving them the information they need to decide which calls to answer. 

• Carriers benefit from Hiya’s Adaptive AI-powered services through higher customer satisfaction, new revenue opportunities from premium call protection services, and the ability to meet and exceed regulatory requirements for fraud and spam call prevention. 

• Hiya Protect with Adaptive AI powers several different consumer call protection services offered worldwide, covering +250M mobile phones today. Some carriers and OEMs offer those call protection services for free to their consumers (eg Samsung SmartCall, Virgin Media O2 Call Defence, Rogers Spam Call Detect, and more), and some carriers offer those call protection services for a premium price (eg EE ScamGuard, Gabb Protect, and more). Note some services offer both freemium and premium call protection services based on Adaptive AI (eg AT&T Active Armor). 

Hiya’s global voice intelligence network, analyzing over 5 billion phone numbers and protecting 250 million users worldwide, ensures mobile operators stay ahead of emerging fraud threats. 

Impact 

• Enhanced Customer Satisfaction: Subscribers experience fewer disruptions from nuisance and fraudulent calls. 

• Regulatory Compliance: Supports carriers in meeting evolving anti-spam and fraud prevention regulations. 

• New Revenue Streams: Enables mobile network operators to offer premium AI-driven security features, monetizing voice protection services. Here are 2024 stats for all Hiya AI Powered Services, covering +250 Million mobile phones globally: 

• Over 38 billion unwanted calls were flagged worldwide (including both labelled spam calls and autoblocked fraud calls) 

• Over 15 billion fraud calls are blocked globally 

• Over 2.9 billion numbers are tracked for caller reputation 

Topic: Customer experience and security

Cost: Medium – Requires network integration but delivers long-term operational and revenue benefits. 

Location: North America, Europe, Latin America, Asia Pacific 

MNO: Hiya