Headquartered in Brussels, Belgium, GSMA Europe represents and leads mobile network operators in Europe, Russia and Commonwealth of Independent States (CIS). In this region more than 200 mobile network operators provides connections to 710 million unique subscribers. We use our combined expertise to give the mobile communication industry a single and powerful voice.
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Industry Services and Solutions, Connectivity for Good, and Outreach.
Connectivity for Good engages members, governments and civil society, to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in our world, and tackle todays’ biggest societal challenges such as digital inclusion, climate change and sustainability.
Industry Services and Solutions underpins the technology and interoperability that make mobile work. Via our projects, working groups and promotional activities we facilitate the industry’s focus on areas such as 5G, Mobile IoT, fraud and security. And our technical services offer tools, data and resources data, resources and tools to enable even more efficient and robust mobile experiences for users.
Outreach provides the world’s largest platform, convening and informing the mobile ecosystem, at MWC Barcelona, Shanghai, Los Angeles and the M360 series, and through Mobile World Live and GSMA Intelligence with breaking news, insights and expert analysis.
Meet the GSMA Europe Team
Vice President, Policy and Regulation & Head of Europe, Russia and CIS, GSMA
Daniel leads the GSMA’s global engagement on mobile-sector regulatory affairs. Under his direction, the GSMA is contributing new ideas and analysis to the global policy dialogue at a time when emerging digital technologies and widespread broadband connectivity are reshaping society and the economy.
Daniel also leads the GSMA activities in Europe, Russia and the Commonwealth of Independent States (CIS). He is responsible for all Advocacy Initiatives (Public Policy, Spectrum, Mobile for Development, External Affairs), Strategic Engagement and Industry Programmes (Future Networks, Identity, Internet of Things) of the GSMA in the wider European region.
Daniel has a unique record of strategic input into Europe’s telecommunications policy agenda, having previously served as head of Hungary’s National Regulatory Authority, chair of the European Regulators Group (ERG, now BEREC) and chair of the European Radio Spectrum Policy Group (RSPG). More recently, Daniel was Director General of the European Telecommunications Network Operators’ association (ETNO).
He holds a MSc in Economics from the Budapest University of Economics and a Postgraduate Diploma from a leading French institutional programme led by Ecole de Mines, Ecole des Ponts and Sciences-Po.
He was awarded the Officer’s Cross of the Order of the Republic of Hungary in 2009 for his work in EU electronic communication regulation and the Order of Merit (Knight’s Cross) of the Republic of Hungary in 2005 for his work promoting the development of the information and communications technology sector.
Head of Public Policy, Europe, GSMA
Laszlo Toth is the Head of Public Policy of GSMA Europe. Laszlo leads the public policy team in Brussels, overseeing all the advocacy activities of GSMA Europe and representing European mobile operators on a broad range of policy and regulatory matters. He works closely with members to facilitate coordinated advocacy efforts at the EU level in order to create a policy environment that maximizes the mobile industry’s ability to invest in infrastructure and drive economic growth and social development.
Laszlo started his professional career working at telecoms operators. Prior to joining GSMA in 2011, he spent nine years at the Hungarian public administration, including spells at the Ministry responsible for ICT and at the national telecoms regulator. Laszlo has an MSc. in economics and holds a degree in computer sciences.
Director, EU Affairs, GSMA
Pierantonio Rizzo leads the public policy activities on Digital Economy and Society matters at the GSMA Europe. In his role of Director EU Affairs, Pierantonio is responsible for Platform economy, Data, Artificial Intelligence, Consumer policy and Disinformation. He also contributes to the work of the European Commission’ stakeholders expert group on the REFIT of Consumer law.
Prior to joining the GSMA in 2017, Pierantonio worked at the European Parliament for an Italian MEP, where he followed the activities of IMCO and AFET Committees. He began his career as policy analyst at Rohde Public Policy, a public affairs consultancy firm.
Pierantonio holds a Masters of European Affairs from the Catholic University of Paris and a LLM from the University of Bologna, during which he had an exchange program with the Université Paris II Panthéon-Assas. Pierantonio speaks Italian, English, French and is currently learning Spanish.
Rita De Castro
Director of Policy, GSMA
Rita de Castro has 15 years’ experience in European public and regulatory affairs, with a strong focus on the digital and telecom sectors, and a mix of international private sector and public sector experience.
Rita worked in the European Commission Directorate General for Communications Networks, Content and Technology (DG CONNECT). She was EU Affairs Manager for Hutchison Europe (Three Group). Having also worked for a consultancy specialising in European public and regulatory affairs advising FTSE 100 clients, Rita has extensive experience in the sector.
Rita holds a Master in European Political & Administrative Studies from the College of Europe. She graduated from Lisbon Nova University. A Portuguese native, she is also fluent in English, French and Spanish.
Director Public Policy, Europe , GSMA
Lotte leads the public policy initiatives on the regulatory files in GSMA Europe, coordinating activities to advance the members’ positions on a range of topics including net neutrality, roaming, cyber security and the wider debate on a proportionate framework to sustain long term investments in connectivity across Europe.
Lotte has broad experiences from the telecommunications sector working with regulators and policymakers at national, European and international level. She was heading up Telenor’s Representative Office for 6 years where she positioned Telenor in various EU policy debates besides focusing on international relations between the EU and Asia. She also spent 3 years at Telenor’s headquarter in Oslo supporting Telenor Group in its relationship with international stakeholders.
Before joining GSMA’s Brussels Office, Lotte was employed by a large Danish bank where she implemented new financial regulation as a senior project manager.
Lotte is a Danish native and holds a master of agricultural economics from University of Copenhagen.
Strategic Engagement Director, GSMA
Tair leads GSMA activities in Russia and CIS region. He is responsible for managing GSMA’s industry programs, strategic initiatives and advocacy activities with the key telecommunication groups, international and government organizations.
Tair has extensive experience in business development, sales, operations and GR in telecom industry. Before joining the GSMA in 2018, Tair has led Ericsson business in Digital Services domain by driving sales and delivery to operators in Russia. Prior to that he held different roles in Ericsson’s operations department where he was responsible for networks’ roll-out, development and maintenance in Russia, CIS and Mongolia. Tair was also Member of Young Advisory Board to CEO Office at Ericsson. He was one out of five selected members of Ericsson Young Advisory Board among 120.000 employees across the globe, consulting Ericsson CEO and his Executive Leadership team on the questions of Sustainable Corporate Development and Business Excellence.
Tair has got bachelor’s degree in oriental and African studies from Lomonosov Moscow State University, master’s degree in economics from Russian State University for the Humanities and masters in finance from New Economic School.
Senior Marketing Manager, Europe, GSMA
As Senior Marketing Manager, Ruta is heading marketing and communications activities and partnership management in Europe, Russia, and CIS countries. In her role, she collaborates closely with colleagues from the regional team, Industry Programmes, Advocacy Initiatives, and the Mobile 360 Series team to create and implement region-specific marketing campaigns.
Before to joining the GSMA in 2017, Ruta was responsible for communications and outreach activities at the European Internet Forum (EIF), a high-level platform bringing together members of the European Parliament, tech business leaders and relevant stakeholders to discuss the future of digital/tech/mobile in the EU. Prior roles on her CV include working in the European Commission’s external communications team and within the advertising and banking sectors in Lithuania.
Ruta holds a Master’s degree in Marketing and International Commerce from Vytautas Magnus University and a Bachelor’s degree in Business Administration and Marketing from Kaunas University of Technology (Lithuania).
Senior Manager, Spectrum, GSMA
As Senior Manager for Spectrum, Emma leads on GSMA Europe’s efforts to represent the mobile industry on European spectrum policy, helping to develop and deliver an advocacy agenda that ensures mobile operators have timely and affordable access to appropriate spectrum.
An Economist by training, Emma has experience in academic research as well as a corporate and regulated company environment and is specialised in telecommunications regulation, market and policy analysis.
Emma has extensive experience working on a broad range of telecoms regulatory and public policy issues having previously worked as the in-house Regulatory Economist and EU-level representative for the former Irish incumbent, Eir.
Prior to joining GSMA in 2021, Emma also worked as a Senior Analyst with Cullen International, monitoring and reporting on EU and national telecoms and spectrum policy developments.
Emma holds a MSc in Economics and Policy in addition to a Bachelor of Commerce (International) from the National University of Ireland Galway.
Manager, EU Affairs, GSMA
Elizabeth Wiltshire is the Manager for EU Affairs at GSMA, focusing on Digital Economy across Europe, including files on artificial intelligence and data. She is also an Associate Fellow on future technologies, with an interest in digital rights and digital inclusion, at the Institute for Global Change.
Prior to joining GSMA, Elizabeth worked across sectors and levels of governance on digital and space policy, as well as digital democracy and democratic innovation. She holds a degree in Politics and International Relations from the University of Sussex.
Outside of work, Elizabeth sits on the management committee and is event lead at The Brussels Binder – a charity working for intersectional gender equality in the workplace, including an end to all-male panels, across Europe.
Maria Sendin Valle
Anti Trust Director, GSMA
As Antitrust Counsel Maria provides advice and counsel to GSMA departments on all aspects of antitrust law and policy. Additionally, Maria follows antitrust policy and enforcement developments in the world with a particular focus in Europe and the European Union Institutions.
Before joining the GSMA in 2017, Maria worked for a Public Affairs consultancy in Brussels, where she developed and implemented public affairs, communications and public relations campaigns for clients in the technology, competition and social affairs sectors. Maria moved to Brussels in 2012 to work for the European Commission Competition department and prior to that worked as a competition and EU lawyer for an international law firm in Madrid (Spain).
Maria has a Bachelor degree in Law, a Bachelor degree in Economics and a Masters Degree in EU and Competition law by Carlos III University of Madrid. She is a native Spanish speaker, fluent in English and Italian and has good knowledge of German and French.