Telecom Italia will demonstrate how the use of a SIM-based NFC mobile phone can provide secure, fast access to a number of daily interactions and transactions, from mobile wallet and contactless (NFC) point-of-sale payment to Smart City Bike Share using NFC as an enabler for eco-sustainable transportation to in-store interactive marketing for couponing, loyalty and promotion.
Telekom Austria M2M is pleased to demonstrate a range of its newly introduced Machine to Machine Solutions. From Smart Metering, Retail and Payment, Logistics and Security to Usage Based Insurance, you will see showcases covering devices, connectivity and data analytics systems. We look forward to meeting you at our stand.
Visit Ericsson in the Connected Living Showcase to experience new ways of communication – a social network that links all of the different connected devices in a home as well as trusted devices in our wider environment and how the human body can form part of a network – able to transmit information, images and codes at speeds of up to 10Mbps – simply by touching an object.
Programmes – Connected Living & Near Field Communications (NFC)
The GSMA will be showcasing two of their Tier 1 projects Connected Living & Mobile NFC Services Programme with interactive demonstrations of current solutions and services.
Connected Living is a three year market development initiative whose mission is to help mobile operators accelerate the delivery of new connected devices and services. Our target is to assist in the creation of 700 million new mobile connections, whilst stimulating a number of service trials and launches in the Automotive, Education and Healthcare sectors. The Connected Living programme is also working with the city of Barcelona, the Mobile World Capital, to develop and showcase smart city services . Our vision is to enable everyone to ‘experience a world where everything intelligently connects’.
Near Field Communications, or NFC, is a contactless radio technology that enables devices within a few centimetres of each other to exchange information and data quickly and easily. NFC chips are now being embedded into SIM cards in mobile phones supporting an array of new digital services. Handsets equipped with SIM-based NFC enable people to interact quickly and efficiently with the world around them, simply by tapping their device against a reader, enabling everyday processes to become simpler, such as making payments at point of sale or validating tickets. The widespread usage of mobile NFC services will lead to significant benefits for consumers, governments, transportation authorities, retailers, banks, mobile operators and other stakeholders. Many of the world’s leading mobile network operators have now committed to launch commercial mobile NFC services. The commitment to SIM-based NFC services will help drive global interoperability, portability and ensure bank-grade security for users worldwide. This approach will also help to grow the scale of services within the wider ecosystem, in turn providing a service that is quick, simple to use and secure for users all over the world.
To help drive the uptake of these services, the GSMA is supporting and promoting the adoption mobile NFC and in particular, the GSMA is focused on driving the standardised deployment of mobile NFC using the SIM as the secure element to provide authentication, security and portability across many different handsets. Adopting SIM-based NFC as a global standard will also ensure economies of scale and interoperability, which will be critical to the widespread adoption of NFC, enabling people around the world to benefit from NFC services, regardless of their operator network or device type.
Information Point Demonstrations
The GSMA Connected Living Tracker is an interactive tool which collates mobile products and services around the globe in order to share the rapid growth of the connected mobile business opportunity. Within the Connected Living sectors of interest, Automotive, Education, Health and Smart Cities, we aim to include all connected solutions, highlighting the name of the solution, the organisation providing the service, and the country of origin. The data is sourced from professional consulting companies and from within the GSMA.
mHealth Connected fitness demonstration . Competitive cycling requires structured and intensive indoor and outdoor training. The connected fitness demonstration will show how a cyclists training performance can be optimised by wearing a wireless connected bio-harness. Important performance information including heart rate, power and cadence data combined with information on speed, distance and climb may be transmitted wirelessly while in a gym or with SIM enabled device out on the road.
mEducation – Telefonica Learning Services will be demonstrating their platform for the generation and delivery of massive open online courses (MOOC). The online courses connect facilitators and students, interested in different fields across the web. They are used by hundreds or thousands of students in order to organized and achieve objectives of study, based on the prior knowledge and skills of each participant. mEducation solutions like this provide students with the ability to learn whenever and wherever through a medium focused on their own generation.
Telefónica Learning Services specialises in offering integrated training solutions for companies and government bodies. We are a multidisciplinary team of teachers, consultants, technicians, web developers and designers, trainers and tutors, student advisors, and more – experienced and creative professionals all involved in designing innovative formulas tailored to meet our customers’ needs and expectations.
NFC enabled smart posters offer a great new interactive medium for advertisers. Consumers simply tap their smart phone on the NFC icon to instantly download onto their handset details of the advertisers’ website, contact the advertiser via text, email or by phone or to be sent more details automatically via their medium of choice. For advertisers it makes posters much more valuable by providing a simple interactive means to connect with their chosen audiences.
GSMA’s Mobile NFC Services programme will be hosting an interactive demonstration from Etisalat. This demo will be showcasing a SIM-based NFC retail solution and exhibiting how, by a quick connect with an enabled handset to a reader; this technology can make everyday life more convenient. Using this solution the user is shown supermarket product information and suggestions for product usage on their handset, by touching the handset against images of the products on a poster, and can purchase a shopping cart of products for collection or later delivery.