The rapid migration towards 4G-LTE in the world’s most advanced mobile markets is driving a surge in mobile data usage, with 4G users typically consuming twice as much data per month as other users. However, while the introduction of 4G has led to an uplift in ARPU, in some instances, the impact on mobile operators’ revenues varies widely, depending on the market.
Learn more here.GSMA Intelligence‘s report on 4G’s impact on data usage worldwide shows that while the US is embracing the 4G data revolution and ‘Digital pioneers’, such as South Korea, are seeing positive 4G impact, Europe’s migration towards 4G is at a significantly earlier stage.
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