Mobile commerce in retail

In July, the GSMA published a White Paper on Mobile Commerce in Retail. The paper presents both a compelling vision of how mobile commerce could transform retailing and the practical steps that mobile operators can take today. Crucially, it explores how operators can work with other operators, retailers, trade associations and policy makers to create the holistic proposition consumers are looking for.

The GSMA, which strongly supports and promotes NFC and mobile commerce services is organising the NFC & Mobile Money Summit 2013 at the Metropolitan Pavilion in New York on 15 and 16 October 2013. Bringing together key global players, the Summit will focus on the latest developments, innovations, recent deployments and successes in the NFC and mobile money sectors.