Fighting online hate with positivity in the USA
AT&T wanted to help young people deal with cyberbullying. Its #LaterHaters initiative encourages teenagers to use positivity in their digital spaces and stand up to online hate.
The campaign includes a microsite and extensive social media content across Snapchat, Instagram, Twitter, Facebook and YouTube, with online influencers helping to engage young people. Apps and other tools about privacy and safety are recommended, including lessons about cyberbullying, hate speech and fake news that were developed in collaboration with Common Sense Media.
#LaterHaters has been well received by teens. Millions have viewed the content, including more than 12.6 million Snapchat impressions, and 8,000+ people have signed an online pledge to stop online hate.