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AI for Impact

Driving responsible AI innovation and adoption

Our ethical AI mission

The GSMA AI for Impact initiative, supported by major mobile operators connecting over two billion people, is driving the responsible and transformative adoption of AI across the mobile industry.  

Focussed on accelerating innovative, impactful, and economically viable ethical AI solutions, we ensure operators have the building blocks for responsible deployment, and advocate for enabling policy frameworks that support sustainable growth and investment.  

Bringing together industry leaders, policymakers, and ecosystem stakeholders, AI for Impact facilitates partnerships collaborations and knowledge sharing to drive progress for people, industry, and society alike. 

GSMA AI for Impact focus areas

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AI in Action

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A hand holds a glowing, transparent, circular device emitting pink and purple light, hinting at responsible AI. A futuristic cityscape blurs in the background under a dramatic red-purple sunset sky. The device displays faint digital patterns within its center.

Responsible AI

A bold, white arrow points to the right against a solid black background. The arrow is centrally aligned and contrasts sharply with the dark background, drawing attention to its direction.
A woman and man in professional business attire stand outside a modern glass building, smiling and shaking hands. The woman holds a tablet, suggesting a discussion about responsible AI policy in today’s bright, positive, and professional atmosphere.
A bold, white arrow points to the right against a solid black background. The arrow is centrally aligned and contrasts sharply with the dark background, drawing attention to its direction.
Five people sit around a table in a bright office, engaged in discussion. Papers, notebooks, and a laptop are on the table. One woman gestures while others listen attentively. Large windows let in natural light, creating a collaborative atmosphere.
A bold, white arrow points to the right against a solid black background. The arrow is centrally aligned and contrasts sharply with the dark background, drawing attention to its direction.

Must-read GSMA AI for Impact resources

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AI projects from across the GSMA

The GSMA is working on several AI projects across the organisation. For more information on what we are up to and how you can get involved, please visit the GSMA AI page. You can also reach out to us at AI@gsma.com