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Why is responsible AI important?

Implementing AI responsibly will enable
operators to capture maximum value from AI

The McKinsey Global Institute has estimated that the total impact of AI for operators will be approximately $680 billion. Based on current scenarios, the industry is expected to fully realise this potential over the next 15 to 20 years. Implementing responsible AI (RAI) allows the industry to realise this potential while maintaining industry trust and reputation.

Potential economic value from AI ambitions…

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Develop innovative ways to reach consumers

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Accelerate AI adoption to improve operational efficiency

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Combine AI strategy with ESG commitments

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Retain and acquire customers based on trust and reputation

…can be maximised through responsible AI

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Evolve strategy as consumers and competitors adopt AI

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Protect consumer data from potential AI risks

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Manage the legal and regulatory risks from applicable AI legislation

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Reduce reputational risk through ethical AI use

The GSMA’s RAI Maturity Roadmap allows operators to…

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Identify and address gaps in their current processes by providing a structured framework to evaluate against and improve their AI practices

Demonstrate their commitment to RAl practices that can help enhance reputation and build trust with stakeholders

Establish industry standards for developing, deploying, and monitoring Al systems, improving the overall performance, reliability, and safety of their solutions and help manage risks

Position themselves as a leader in RAl deployment by fostering a culture of continuous improvement and innovation

Deliver greater value to their clients, meeting client needs more effectively and building strong client relationships

How the roadmap was developed

The GSMA RAI Maturity Roadmap was rigorously reviewed and evaluated by 20+ experts:

18+

Interviews with RAI champions and experts to co-create and evaluate the framework

15+

Operators participated in the GSMA RAI sub group to review the maturity roadmap and align on design choices and framework

25+

Operators consulted as members of the GSMA AI for Impact Taskforce

Operators who worked on the roadmap

Champions

Axiata

DT

Orange

Telefonica

Telstra

Contributors

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