JazzCash Pakistan

As part of the GSMA’s Connected Women Commitment Initiative, JazzCash has committed to foster a more inclusive and balanced economic landscape in the country by increasing the proportion of women in its customer base to 50% in the coming years.

JazzCash has implemented a range of initiatives that extend beyond financial services. The platform actively collaborates with women-led enterprises, bringing women micro-enterprises into the merchant network, offering mentorship programmes and providing resources to help them thrive.

JazzCash, Pakistan’s largest fintech organisation with 48 million registered customers and over 360,000 registered businesses, is committed to providing unparalleled convenience and accessibility. Its extensive network of over 274,000 branchless banking agents enables customers to conduct cash deposits, withdrawals, fund transfers, mobile top-ups, purchase internet bundles, pay traffic challans, buy movie or travel tickets, make school fee and utility bill payments, utilise QR payments, and access digital loans and life insurance. These services can be accessed through the JazzCash USSD channel, customer-centric app, and the retail agent network spread across Pakistan.

“Financial independence for women is the cornerstone of gender equality. Access to digital financial services can often be the deciding factor between an empowered woman and one who is not. By creating sustainable growth models for women, we aim to empower entire communities, as when women thrive, societies, businesses and economies flourish.”

– Murtaza Ali, President, JazzCash

As a leading channel for disbursing financial aid and subsidies, JazzCash has become a reliable partner in the government’s efforts of poverty alleviation and financial inclusion. The platform actively engages in grassroots efforts, partnering with government institutions, including the State Bank of Pakistan, the Benazir Income Support Program, the United Nations Development Program Pakistan and local NGOs.