Hello Tractor is a digital platform connecting tractor owners and farmers through a farm equipment-sharing app and GPS fleet management solution. This helps farming communities improve planning and preparedness amid unpredictable rainfall patterns.

Manual labour is 2.5 times more expensive and 40 times slower than modern tractors. Despite the inefficiency, smallholder farmers in Africa cannot afford machinery like tractors and combine harvesters. Irregular and unpredictable rainfall patterns, combined with a lack of knowledge about mechanisation, have led to significant delays in tractor service, the underuse of machinery and low crop yields.

Hello Tractor’s digital platform enables farmers to request affordable tractor services through community-based agents, while tractor owners have the enhanced security of remote asset tracking and virtual monitoring. Hello Tractor has expanded to 16 African countries and grown to more than 4,500 tractors and combines, servicing more than a million farmers and 2.9 million acres, all organised through a network of more than 2,500 booking agents. Hello Tractor received a GSMA grant in November 2022 to optimise tractor service, harvesting and yield, and build a more resilient, adaptive community of farmers and tractor owners.

Hello Tractor is one of the start-ups supported by the GSMA Innovation Fund for Climate Resilience and Adaptation, which was launched in 2022. This initiative is funded by the UK Foreign, Commonwealth & Development Office (FCDO), the Swedish International Development Cooperation Agency (Sida) and is supported by the GSMA and its members.