Media and Entertainment

Next generation experiences with media and entertainment APIs that optimise streaming, enable real-time interactivity, and redefine digital content delivery

GSMA Fusion connects operators and creators through media and entertainment APIs

Audiences expect immersive, low-latency, high-quality experiences across devices. To deliver that, platforms need deeper control over connectivity and content delivery. GSMA Fusion brings media companies and mobile operators together to define and launch media and entertainment APIs. These APIs let platforms adapt network behaviour, for streaming, AR/VR, live events, and edge content caching, giving creators predictable performance and users seamless experiences.

With Fusion, operators can meet media demands, and enterprise can test and adopt APIs that reduce buffering, maintain quality, and support real-time interactivity. Through shared standards, both sides scale globally with consistency and reliability. Media and entertainment APIs turn mobile networks into active enablers of innovation. Let’s build the network layer that powers next-generation creative experiences.

Market snapshot

The global live streaming market was valued at $USD 76.86 billion in 2025 and is forecast to reach $USD 256.78 billion by 2030 – Mordor Intelligence

Over 28.5% of internet users now watch live streams at least weekly worldwide – Statista

The global video streaming market was estimated at USD 129.26 billion in 2024 and is projected to hit USD 416.8 billion by 2030 – Grand View Research

Relevant API Solutions

Work with us

Partner with GSMA Fusion to define and deploy media and entertainment APIs. Engage with operators, and bring reliable, high-quality content to audiences worldwide.