Tuesday 1 August, 2017 (modified Tuesday 10 September, 2019)

AGENDA: Future Networks Seminar – Messaging as a Platform: The Future of Brand communications – MWC San Francisco

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Where: Moscone Center (South), Level 2 room 216. [Area Map]

AGENDA

10:00 – 10:10

WELCOME AND INTRODUCTION FROM YOUR MODERATOR

The rise of RCS and the $74bn opportunity of Messaging as a Platform

A grayscale portrait shows a man in a suit with short hair, softly smiling. He has a striped shirt under his jacket. The background is a blurred office setting with modern furniture, creating a professional ambiance.

David O’Byrne

IP Communications Project Director , GSMA

10:10 – 10:30

Fireside Chat with Dr Petja Heimbach and David O’Byrne

Deutsche Telekom’s perspective on the outlook and opportunity for operator messaging

Portrait of a man with short gray hair wearing glasses. He is dressed in a blue shirt and dark suit jacket, looking directly at the camera. The background is softly blurred, focusing attention on his face. The image is framed in a circular format.

Dr. Petja Heimbach

Vice President of Communication (IDU-COM), Deutsche Telekom

10:30 – 10:45

How T-Mobile are expanding their technology and customer propositions with RCS

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Evan Feldman

Director, Innovation and Core Services, T-Mobile

10:45 – 11:00

How Google are enabling business messaging

Amir Sarhangi

Head of Product Management – RCS, Google

11:00 – 11:15

Innovation in Online and Offline Retail in the store, the home and on the web

Bill Worple

Senior Director, Marketing Technology, Best Buy

11:15 – 11:30

How Booking.com will enrich customer communication with RCS

Every day, more than 1,500,000 room nights are reserved by customers on Booking.com. Many of these customers request to receive a confirmation of their reservation and will have this offline available through installing the Booking.com app. Currently SMS is used to share a link to Booking.com customers to download the app. Rich Communication Services (RCS) will be a richer and more inclusive channel to share valuable information with Booking.com customers and help them download the app. In this session Max van der Heijden will share Booking.com’s approach to using RCS for app acquisition.

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Max van der Heijden

Product Owner, Booking.com

11:30 – 11:45

How Messaging is Disrupting Las Vegas resorts

With the imminent roll out of RCS enhancing the already vast messaging landscape, some of the largest integrated resorts in the country have been dabbling with bots, chat-based everything and much more. The problem is few have approached the change in platforms holistically. Derek Schoen will discuss MGM Resort’s POV on the future of messaging and some of the first attempts which have already made waves on the Las Vegas Strip.

Derek Schoen

Director or Media Innovation – Marketing Strategy, MGM Resorts International

11:45 – 11:00

Launching RCS and Messaging as a Platform

A smiling man with a bald head and a goatee, dressed in a white shirt and dark gray sweater, is pictured. The background is slightly blurred and appears to have greenery, suggesting he might be indoors near a plant or outside.

Ryan Sullivan

Vice President – Product Engineering & Development, Sprint

12:00 – 12:30

INDUSTRY PANEL
All speakers will join the Industry Panel for an audience Q&A.

CLICK HERE TO REGISTER

We look forward to seeing you in San Francisco!