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Affordability of Internet-Enabled Handsets and Data

Affordability of Internet-Enabled Handsets and Data
A deep dive into how the cost of devices and data impacts mobile internet adoption and use.
At a glance
This report explores how affordability of entry-level, internet-enabled handsets and various data bundles have changed over time, and how affordability impacts different segments of the population.
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A device at $30 could make handsets affordable to up to 1.6 billion people who are currently priced out of connecting to available mobile internet coverage. To produce this will require a concerted, collaborative effort between the mobile industry, device manufacturers, policy makers, financial institutions and more, but it is a responsibility we all must shoulder.
Vivek Badrinath, Director General, GSMA
Explore the chapters

1. Affordability and its role in handset ownership and internet use
Affordability plays a central role in determining whether people own internet-enabled handsets and use mobile internet. This chapter outlines how affordability is defined and why owning a suitable device is crucial for meaningful connectivity.

2. Affordability of internet-enabled devices
Entry-level internet-enabled device affordability remains unchanged, though cost to consumers have risen. This chapter examines handset price trends across LMICs, regional differences, the potential impact of cheaper devices on narrowing the usage gap and device shipments by wholesale price.

3. Affordability of data
The affordability of 1 GB and 20 GB of data remain stable, while 5 GB has become more affordable in most regions. This chapter explores affordability trends, regional variations and progress towards global data affordability targets.

4. Exploring variations in affordability
Affordability challenges are greatest for poorer populations, women and rural communities. This chapter highlights inequalities in device and data affordability, underscoring how underserved groups face higher costs as a share of income.
The Connected Society programme is supported by UK International Development from the UK Government and the Swedish International Development Cooperation Agency (Sida) and is supported by the GSMA and its members.