HR Leaders’
Ready-to-Run Kit

Primary narrative

Build better workforce decisions on industry evidence
As the industry continues to evolve, its long-term strength will depend not only on technology and infrastructure, but on the people who design, build and operate it. The organisations that will attract and retain the best talent over the next decade will be those that understand not only what is happening inside their own workforce, but how workforce experience is evolving across the broader mobile ecosystem.
The GSMA Voice Survey 2026 is helping create the mobile industry’s first global people and culture benchmark — giving participating organisations access to a growing evidence base that supports better-informed workforce decisions.

Core line: “Better workforce decisions start with better workforce insight”

What participating organisations gain

External context, not just internal data

Most organisations have employee engagement surveys, HR dashboards and retention metrics.
What they often lack is context.
How do your workforce experiences compare with others in the sector?
Are your challenges unique, or are they industry-wide?
Are your investments generating meaningful progress compared with peers?
A benchmark provides context that internal reporting alone cannot deliver.

Better workforce decisions

Workforce decisions around attraction, retention, progression, culture and engagement are increasingly strategic business decisions.
The GSMA Voice benchmark is designed to provide practical insights that support leadership decision-making and help organisations identify trends, opportunities and emerging risks more effectively. Participation helps organisations evidence people strategy to Boards, ESG reporting, investors and senior leadership where relevant.

Track progress over time

One-year surveys provide snapshots.
Benchmarks provide direction.
The long-term ambition is to establish an annual benchmark that allows organisations and the industry to measure progress consistently over time, identify persistent challenges and evaluate where interventions are delivering results.

Access emerging workforce trends

Participating organisations contribute to — and benefit from — a broader understanding of workforce experience across the mobile industry.
This creates early visibility into emerging workforce challenges, talent trends and culture dynamics that individual organisations may not yet see within their own data.

Talking point 1

What gets measured gets managed.

The GSMA Voice Survey 2026 is creating the industry’s first people and culture benchmark, giving organisations a stronger evidence base for workforce decision-making.

Talking point 2

Internal data tells you what is happening. Benchmarking tells you how you compare.

Industry benchmarks provide context, helping leaders understand whether workforce challenges are company-specific or symptomatic of wider sector trends.

Talking point 3

Talent remains one of the industry’s most important competitive advantages.

Understanding employee experience, progression, belonging and retention risks is becoming increasingly important to organisational performance and long-term growth.

Talking point 4

Participation today helps shape the benchmark organisations will rely on tomorrow.

The benchmark’s value depends on broad and representative participation across the sector. Organisations that contribute today help define the standard against which future progress will be measured.

Talking point 5

This is not simply a survey initiative.

It is the development of a long-term workforce insight platform designed to support better decisions across the mobile ecosystem.

Why support the GSMA Voice Survey 2026?

The mobile industry is rich in operational, financial and customer data.

Yet it lacks a consistent, industry-wide benchmark for people and workplace culture.

The GSMA Voice Survey 2026 is helping address that gap.

Building on the baseline established through the 2025 Voice Report, the initiative is creating the industry’s first global people and culture benchmark, enabling organisations to better understand workforce experience, identify emerging trends and make more informed workforce decisions.

For participating organisations, the value extends beyond supporting an industry initiative.

The benchmark will provide:

• Stronger workforce insight
• Better context for leadership decision-making
• Visibility of emerging workforce trends
• A framework for measuring progress over time
• Access to industry-wide benchmarking and learning opportunities
• Early insight into evolving workforce challenges across the sector.

A meaningful benchmark depends on meaningful participation.

By supporting the GSMA Voice Survey 2026, organisations help create a more representative dataset, a stronger evidence base and a more valuable industry resource for everyone.

Key message

The GSMA Voice Survey 2026 gives employees the opportunity to contribute to the mobile industry’s first global people and culture benchmark. It ensures that ALL employee experiences are captured.

Campaign line

Your voice. Our industry’s future.

Why it matters

The stronger the participation, the stronger the benchmark becomes. Better data leads to deeper insights, more informed decisions and a clearer picture of workforce experience across the mobile industry.

Trust message

The GSMA Voice Survey 2026 is delivered with independent research platform Inclusio. Responses are anonymous, and the survey sits outside company systems. Inclusio collates the anonymous feedback and shares back aggregated insights so individual responses cannot be identified.

Subject line options:

• The GSMA Voice Survey 2026 is now open 
• Your voice. Our industry’s future. 
• Help shape the future of our industry 
• Share your experience through the GSMA Voice Survey 2026 
• Eight minutes. One survey. Industry-wide impact. 

Email body copy: 

Dear Colleague, 

Your voice. Our industry’s future. 

Today we are inviting you to take part in The GSMA Voice Survey 2026. [ADD LIVE LINK TO SURVEY] 

The survey is helping build the mobile industry’s first global people and culture benchmark, creating a clearer picture of workplace culture, employee experience and workforce representation across our sector. The stronger the participation, the more meaningful the insights become. 

The survey: 

• Takes approximately 8 – 10 minutes 
• Can be completed on any device 
• Is completely anonymous 
• Closes on [Add deadline]

The GSMA Voice Survey 2026 is delivered with independent research platform Inclusio. Responses are anonymous, and the survey sits outside company systems. Inclusio collates the anonymous feedback and shares back aggregated insights so individual responses cannot be identified.  You can read more about the campaign on the GSMA’s website.

Please take a few minutes to complete the survey and ensure your voice is included. 

Complete the GSMA Voice Survey 2026 [ADD SURVEY LINK] 

Thank you for taking part. 

Kind regards, 

[Senior HR Leader Name] 
[Job Title] 

Subject line options 

• Reminder: have you completed the GSMA Voice Survey 2026? 
• Your feedback still matters 
• There’s still time to share your voice 

Email body copy:

Dear Colleague, 

This is a friendly reminder to complete The GSMA Voice Survey 2026 if you have not yet had the opportunity. 

Every response strengthens the benchmark. Every perspective improves the quality of the insights. 

The survey takes 8 – 10 minutes, remains anonymous and closes on [ENTER DEADLINE].

Take the survey. [Survey Link] 

Thank you for helping ensure every voice is heard. 

Your voice. Our industry’s future. 

Kind regards,  [Senior HR Leader Name] 
[Job Title]

Subject line options:

• Survey closing soon
• Don’t miss the opportunity to have your say
• Time is running out to participate

Email body copy:

Dear Colleague,

The deadline for completing The GSMA Voice Survey 2026 is approaching.

If you have not yet filled out the survey, we encourage you to do so today.

Strong participation is essential to building a meaningful benchmark that reflects the experiences of employees across the mobile industry.

The survey takes approximately 8 – 10 minutes and closes on [ENTER SURVEY DEADLINE].

Complete the survey now. [Survey Link]

Thank you for your support.

Kind regards,

[Senior HR Leader Name]
[Job Title]

Subject line options: 

• Last chance to take part 
• Final call: survey closes soon 
• Your voice can still be counted 

Email body copy:

Dear Colleague, 

This is your final opportunity to participate in The GSMA Voice Survey 2026. 

The survey closes on [ENTER SURVEY DEADLINE].

Thank you to everyone who has already taken part. If you have not yet completed the survey, there is still time to ensure your perspective is reflected. 

Complete the survey before it closes [Survey Link] 

Thank you for contributing to this important initiative. 

Your voice. Our industry’s future. 

Kind regards, 

[Senior HR Leader Name] 
[Job Title] 

Subject line options

• Thank you for taking part in the GSMA Voice Survey 2026
• Thank you for helping shape our industry’s future
• Your voice matters — thank you
• Thank you for helping build the benchmark

Email body copy

Dear Colleague,

Thank you to everyone who took the time to participate in The GSMA Voice Survey 2026.

By sharing your experiences and perspectives, you have helped contribute to what is becoming the mobile industry’s first global people and culture benchmark. Every response strengthens the dataset and helps create a more complete picture of workforce experience across our sector. This benchmark will enable progress to be measured over time and provide valuable insights that support better decision-making across the industry.

Most importantly, you’ve helped ensure that the voices of people working across the mobile ecosystem are represented. Whether you’re early in your career or an experienced leader, your perspective matters, and your participation has helped build a stronger foundation for future progress.

Now that the survey has closed, the anonymous data will be analysed to identify key themes, trends and opportunities across the industry. The findings, together with recommendations for action, will be published in the next GSMA Voice Benchmark Report, which will be launched during MWC27 Barcelona and published on the GSMA Voice Campaign page. The report is intended to provide practical insights that help organisations understand workforce experience and make more informed decisions in the future.

Thank you once again for helping shape this important initiative.

Your voice. Our industry’s future.

Kind regards,

[Senior HR Leader Name]
[Job Title]

“I’d like to take a moment to highlight The GSMA Voice Survey 2026.

This survey is an opportunity to share your experience of working in our organisation and help build a clearer understanding of workplace culture across the mobile industry.

Your feedback matters because it helps create the mobile industry’s first global people and culture benchmark. That benchmark will help organisations understand where progress is being made, where challenges remain and where action may be needed in the future. The stronger the participation, the more accurate and meaningful the insights will be.

It’s also a chance to make sure your perspective is represented. Whether you’re early in your career or an experienced leader, every voice helps create a more complete picture of what it’s like to work in our industry today.

It’s important to know that responses are anonymous. The survey is delivered through independent research platform Inclusio, which sits outside company systems. Inclusio collates anonymous feedback and shares back aggregated insights. Individual responses cannot be identified. Responses are not shared with managers.

If you haven’t already completed the survey, I’d encourage you to take a few minutes before [Survey Deadline]. It takes around 8 – 10 minutes and every response helps strengthen the benchmark.

The GSMA Voice Survey 2026 is now open. Help ensure your experiences, perspectives and ideas are represented in the mobile tech industry’s first global people and culture benchmark. It takes around 8 – 10 minutes, is anonymous and will help create a benchmark against which future progress can be measured. Complete it here: [Survey Link]

Longer version

The GSMA Voice Survey 2026 is now live.

The survey helps build a better understanding of workplace culture and employee experience across the mobile industry, contributing to a stronger people and culture benchmark.

It takes approximately 8 – 10 minutes, closes on [Enter Survey Deadline], and is delivered through independent research platform Inclusio. Responses are anonymous and shared back in aggregated form.

Take part here: [Survey Link]

Why are we asking employees to complete this survey?

To better understand workforce experience, workplace culture and employee perspectives, while contributing to the mobile industry’s first global people and culture benchmark.

How should I talk about the survey with my team?

Focus on the importance of employee voice, the value of participation and the confidentiality of the process.

What if employees express scepticism?

Acknowledge their concern and explain that meaningful insights require participation. Strong participation creates a stronger evidence base to inform future action.

How often should I remind employees?

Mention the survey during team meetings and reinforce participation during key campaign moments.

What should I avoid saying?

Do not ask employees how they answered. Do not imply that participation is monitored. Do not promise specific outcomes.

“I don’t have time.”

The survey takes approximately 8 to 10 minutes and can be completed on any device. Even a few minutes of participation helps strengthen the benchmark.

“Nothing ever changes.“

Reliable data is an important part of identifying priorities and informing future action. Strong participation helps ensure the findings accurately reflect employee experience. The benchmark will be published in a public report at MWC27 Barcelona. It will contain industry-wide recommendations and can be used to measure progress.

“I’m worried my responses won’t be anonymous.“

The survey is anonymous and delivered through independent research platform Inclusio. Responses are collated outside company systems and reported in aggregate form.

“Will my manager see my answers?“

No. Managers cannot access individual responses.

“Why should I participate?“

Your perspective is unique. The more voices included, the stronger and more representative the benchmark becomes.

1. The GSMA Voice Survey 2026 is helping build the mobile industry’s first global people and culture benchmark.
2. Employee voice is essential to understanding workplace culture.
3. Strong participation creates stronger industry insights.
4. Every perspective contributes to a more representative picture.
5. Responses are anonymous and reported only in aggregate form.
6. Inclusio is the independent research partner managing the anonymous survey process.
7. We encourage everyone to take part before the survey closes.

The GSMA Voice Survey 2026 is an opportunity for employees across the mobile industry to contribute to the industry’s first global people and culture benchmark.

Workplace culture plays an important role in attracting talent, improving engagement, supporting innovation and helping people succeed. To understand these experiences properly, organisations need reliable data and honest feedback from employees themselves.

The survey has been designed to help build that understanding. By participating, employees contribute to a broader picture of workforce experience across the mobile ecosystem. The resulting insights will help identify strengths, highlight areas for improvement and support better-informed decision-making across the industry.

Participation matters because meaningful benchmarks depend on broad representation. Every response helps create a richer and more accurate picture of employee experience.

Trust is essential. The GSMA Voice Survey 2026 is delivered through independent research platform Inclusio. Responses are anonymous, and the survey sits outside company systems. Inclusio collates anonymous feedback and shares back aggregated insights so individuals cannot be identified.

After the survey closes, the findings will be analysed to identify key themes and trends. The benchmark will help industry leaders better understand workforce experience and support future planning and decision-making.

Survey name

The GSMA Voice Survey 2026

Purpose

To better understand employee experience, workplace culture and workforce representation across the mobile industry.

Goals

• Gather employee perspectives
• Build a trusted industry benchmark
• Support informed decision-making
• Identify opportunities for improvement

What to expect

Completion time: 8 – 10 minutes

Survey closes:[Add Survey Deadline]

Access via:[Survey Link]

Who is running the survey?

The GSMA Voice Survey 2026 is delivered with independent research platform Inclusio.

Who can access results?

Authorised analysis teams receive aggregated insights only.

Who handles the raw anonymous data?

Inclusio is the only organisation handling the raw anonymous survey data.

How will data be reported?

In aggregate form only.

Privacy assurances

Individual responses cannot be identified in reporting.

Review

Findings will be analysed alongside wider industry data.

Communication

Key findings and benchmark insights will be shared following analysis in a report launched at MWC27 Barcelona.

Questions?

Contact:[HR Contact]

Timing	Audience	Objective	Message emphasis	Tone
Pre-Launch	All employees	Inform and build anticipation	Purpose and benchmark	Positive, informative, anticipatory.
Launch Day	All employees	Introduce survey	Purpose and benchmark	Informative and inspiring
Day 3	All employees	Encourage action	Every voice matters	Friendly
Day 7	All employees	Maintain momentum	Strong participation strengthens insights	Positive and motivational
Day 10	All employees	Build urgency	Deadline approaching	Direct and action-oriented
Final 48 Hours	All employees	Maximise completion	Last opportunity to participate	Appreciative and urgent
Post-survey	All employees	Show appreciation	Thank you for taking part	Appreciative

Because your experience provides valuable insight into workplace culture and employee experience while contributing to a wider industry benchmark.

Approximately 8 to 10 minutes.

Yes. Responses are anonymous and reported in aggregate form.

No. Managers do not have access to individual responses.

Inclusio collates the anonymous responses and provides aggregated insights for analysis.

The only organisation handling the raw anonymous survey data is Inclusio.

The findings will help identify themes, trends and opportunities that support future decision-making and industry benchmarking.

A summary of key findings and benchmark insights will be communicated after analysis in a report launched at MWC27 Barcelona.

Findings will be reviewed alongside organisational and industry priorities to identify opportunities for action.

Contact**[Technical Support Contact]**.

Contact**[HR Contact]**.

Your voice. Our industry’s future. Complete The GSMA Voice Survey 2026 by [ADD Survey Deadline].