A woman in a bright red blazer smiles and claps enthusiastically while seated at an indoor event. She is surrounded by other people, also applauding, in business attire. The background is softly blurred, suggesting a professional setting.

The GSMA Voice Campaign

See the results of the GSMA Voice Survey 2025 and get involved with this year’s campaign.

The GSMA Voice Report 2025

The Voice Survey 2026

In 2026, the GSMA Voice Campaign’s momentum must be maintained – allowing us to build a robust dataset and set the benchmark for inclusion and workplace culture in our industry.

The finished report will provide clear, practical insights – ensuring that the benchmark is not only a reporting tool, but a decision-support asset for industry leaders.

We’re calling on senior HR leaders to get involved and join us for an exclusive, closed-door demo of the Voice Survey 2026 including an overview of the data collection platform and methodology, and a Q&A. Please click below to sign up.

Support the Voice Campaign 2026

Four women gather around a table, smiling and collaborating. One woman in a blue hijab holds a tablet, while another points at a printed diagram. They appear engaged and focused, suggesting teamwork and shared ideas in a modern office setting.

Shifting attitudes towards DE&I

Attitudes toward DE&I may be shifting, with companies navigating legislative changes and shareholder pressures, but at the GSMA we remain steadfast in our belief: diversity, equity and inclusion drive stronger businesses. That’s why we partnered with Inclusio to take the pulse of our industry and build a baseline measurement on which to measure progress – ensuring DE&I doesn’t just stay on the agenda but continues to deliver real impact where it matters most.

A man in a white sweater stands at a red touchscreen kiosk labeled “Have your say,” using his phone. He holds papers in his other hand. Nearby signage reads “Connectivity for Good.” The scene is set in a modern space with pink and red illuminated decor.

The business case for DE&I

We know that well-designed DE&I strategies boost a company’s return on investment.

A 2023 McKinsey report on women in the workplace stated that narrowing the gender gap by 2025 could have added $12 trillion to the global GDP. Furthermore, gender diverse companies are 25% more likely to financially outperform competitors, and this goes up to 36% for ethnically diverse companies.

DE&I programmes:

widen the talent pool

improve employee engagement

drive innovation

Diverse teams bring a broader range of perspectives, which leads to more creative problem-solving, better decision-making, and products that resonate with a wider and more diverse customer base.

When employees feel included and valued, retention improves, reducing costly turnover. In many cases, inclusive companies also see stronger brand loyalty and access to new markets—both of which can translate directly into revenue growth and long-term profitability.

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The GSMA Voice Campaign is a pivotal milestone, establishing the first global baseline on representation and lived experience across the mobile ecosystem. By building this shared understanding, it provides a foundation to listen, learn and act, so we can create an industry that truly reflects the diverse customers and communities we serve.
Serpil Timuray
Chair of the ChangeTheFace Alliance

“
We at Deloitte are very excited to see the GSMA Voice Campaign finally coming alive with the inaugural report at this year’s MWC. We are confident that this will become a people and culture baseline for our whole industry, helping to galvanise members around this effort and multiply its impact.
Dr. Tim Bottke
Partner | Global Telecommunications, Media and Entertainment Leader, Member of the Global TMT Executive