We Care

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WE CARE

Working together to provide a safer and more reliable mobile experience

Welcome

While the number of mobile users continues to increase at a fast pace in Latin America, demanding more and better services, the leading mobile operators in the region want to ensure that each of its users may enjoy the transformative benefits of mobile technology in a safe and reliable environment.


To achieve this goal, operators have decided to join forces as an industry and take on – throughout several markets in the region – a series of commitments so that the mobile phone and mobile networks can provide various solutions to social problems.

The We Care campaign works hand in hand with the United Nations Sustainable Development Goals, becoming a vehicle for the Latin American mobile industry to make its contribution at a local level.

What are the Key We Care Initiatives?

Digital Inclusion

The Mobile Industry aims to help connect the unconnected in Latin America and the Caribbean, with full collaboration between mobile operators and government. The GSMA Digital Inclusion Programme supports the mobile industry and the We Care campaign to increase internet uptake, tackling four key barriers: coverage, affordability, digital skills and locally relevant content.

Countries Involved

Colombia, Costa Rica, Mexico

Organisations Involved

Child Protection

MNOs play a key role in child online protection, working with government, law enforcement, civil society and helplines. The GSMA and its members in Latin America will lead debate on how to protect young people online and create a safe environment for children to use mobile services.

Countries Involved

Argentina, Bolivia, Brazil, Costa Rica, El Salvador, Mexico, Nicarágua

Organisations Involved

Environmental Care

Despite a lack of specific legislation and proper management, the Latin American mobile industry conducts voluntary e-waste management campaigns and initiatives under its corporate social responsibility programmes. Regional mobile operators are developing reverse logistics schemes to collect, store, classify and dispose of e-waste, while also investing in recycling programmes and plants, conducting reforestation activities and heading awareness campaigns.

Countries Involved

Colombia, Mexico

Organisations Involved

Disaster Response

Mobile networks and the connectivity they provide can be a lifeline for those affected by natural disasters and other humanitarian emergencies. They facilitate access to information and coordinate assistance in affected populations and among governments, NGOs and the international humanitarian community. Mobile operators work with humanitarian organisations and governments to determine the most effective way to support each other and improve preparedness and resilience among networks in disasters.

Countries Involved

Colombia, El Salvador, Guatemala, Mexico

Organisations Involved

Contribution to Public Safety

Mobile operators aim to provide protection tools to users across the region. They work with regulators and governments to conduct awareness campaigns on safe use of mobile services and direct users towards institutions and help channels that assist and advise in public safety matters.

Countries Involved

Bolivia, Honduras, Mexico

Organisations Involved

Combating Handset Theft

Handset theft has skyrocketed in Latin America due to increasing mobile phone uptake. Public and private sectors are working together to stop stolen devices being activated and halt the black market and crime. To tackle handset theft effectively, coordinated action among users, operators, regulators and manufacturers is necessary.

Countries Involved

Argentina, Brazil, Colombia, Costa Rica, Dominican Republic, El Salvador, Honduras, Mexico, Nicarágua

Organisations Involved

FIND THE WE CARE RESOURCES & ANNOUNCEMENTS IN EACH COUNTRY

Brazil

Brazil

Organisations Involved

Key Initiatives

Algar Telecom, Claro, Nextel, Oi, Sercomtel, TIM Brasil and Vivo are taking active steps to provide users with safer, more secure and convenient mobile experiences by Controlling SMS spam, Reducing handset theft and Promoting children’s rights.

Latest Announcements

February 19, 2014 – Providing Brazilians with a safer, more secure and convenient mobile experience

Resources

Video We Care Brazil

Colombia

Colombia

Organisations Involved

Key Initiatives

The GSMA, together with Colombian mobile operators Claro, Telefónica Movistar and Tigo and trade association Asomóvil, announced a series of joint initiatives to enhance mobile users’ experiences throughout the country. These initiatives focus on tackling the key challenges of improving network coverage, managing electronic waste, reducing handset theft, as well as the use of mobile for disaster response in Colombia.

Latest Announcements

September 28, 2016 – Mobile operators in Colombia sign GSMA Humanitarian Connectivity Charter to work on natural disaster response
February 11, 2015 – GSMA collaborates with Government of Colombia to launch “We Care” campaign to enhance mobile experience for consumers

Resources

Image gallery
Press coverage
Video We Care Colombia
Humanitarian Connectivity Charter signed by Colombian mobile industry
Announcement of Colombia’s adhesion to Humanitarian Connectivity Charter

Guatemala

Guatemala

Organisations Involved

Key Initiatives

Claro, Movistar and Tigo have signed a cooperation agreement with the GSMA and the International Federation of Red Cross and Red Crescent Societies (IFRC), pledging to work together on the use of mobile services to prepare for and respond to emergencies caused by natural disaster through the We Care Guatemala campaign.

Latest Announcements

October 18, 2016 – Mobile operators Claro, Movistar and Tigo launch We Care Guatemala campaign to support the population in natural disasters in conjunction with Guatemalan Red Cross

Resources

Humanitarian Connectivity Charter
Image gallery

Mexico

Mexico

Organisations Involved

Key Initiatives

AT&T, Telcel and Telefónica Movistar have ratified the principles of collaboration with the campaign coordinated by the GSMA and ANATEL to protect mobile users with the support of the Federal Telecommunications Institute

Latest Announcements

May 3, 2016 – Mobile operators report on progress in We Care Mexico commitments and launch new initiatives
February 9, 2015 – GSMA launches “We Care” consumer protection initiatives in Mexico with nation´s mobile operators

Resources

Image gallery
Press interview with Sebastian Cabello
We Care Mexico Video
Press coverage

El Salvador

El Salvador

Organisations Involved

Key Initiatives

Supported by the GSMA, Sutel and the Deputy Ministry of Telecommunications, Claro, ICE and Telefónica Pledge to Tackle Mobile Phone Theft and Promote Greater User Accessibility

Latest Announcements

October 30, 2014 – GSMA launches consumer protection campaigns with Governments and Operators in El Salvador

Resources

We Care presentation for El Salvador

Nicaragua

Nicaragua

Organisations Involved

Key Initiatives

In Nicaragua, the countries’ mobile operators Claro and Movistar, the GSMA and the Nicaraguan Institute for Post and Telecommunications announced several initiatives to protect children and mobile users from handset theft.

Latest Announcements

August 20, 2014 – GSMA launches a series of consumer protection initiatives together with Government of Nicaragua and leading Mobile Operators

Resources

We Care presentation for Nicaragua

Bolivia

Bolivia

Organisations Involved

Key Initiatives

As part of the “We Care Bolivia” campaign, and with the support of the Vice Ministry of Telecommunications and ATT industry regulator, mobile operators Entel, Nuevatel Viva and Tigo committed to a joint work agenda for online safety for children, personal data protection and use of mobile communications as a lifesaving tool.

Latest Announcements

October 13, 2015 – August 20, 2014 GSMA and mobile operators from Bolivia launch citizen safety campaign

Resources

Two Pager
Image gallery

Argentina

Argentina

Organisations Involved

Key Initiatives

Argentina’s leading mobile operators are backing a new GSMA initiative focused on mobile consumer protection. Mobile operators Claro, Telecom Personal and Telefónica Movistar will work to tackle mobile device theft and promote protection against child sexual exploitation, the first time such a joint campaign has been undertaken in Argentina.

Latest Announcements

April 6, 2016 – Mobile operators in Argentina launch mobile phone theft and child protection campaigns in partnership with GSMA

Resources

We Care presentation for Argentina
Argentina – Impact of mobile ecosystem event presentation
Image gallery

Costa Rica

Costa Rica

Organisations Involved

Key Initiatives

Supported by the GSMA, Sutel and the Deputy Ministry of Telecommunications, Claro, ICE and Telefónica Pledge to Tackle Mobile Phone Theft and Promote Greater User Accessibility

Latest Announcements

February 3, 2016 – GSMA and Costa Rica operators commit to a safer mobile environment
October 30, 2014 – GSMA launches consumer protection campaigns with Governments and Operators in Costa Rica

Resources

Image gallery
We Care presentation for Costa Rica

Dominican Republic

Dominican Republic

Organisations Involved

Key Initiatives

As part of GSMA Latin America “We Care” campaign, mobile operators Claro, Orange and Viva will exchange stolen device information. This enables Indotel to implement the IMEI Device Check system that empower users to know if a handset was reported as stolen.

Latest Announcements

September 9, 2015 – Mobile operators of Dominican Republic and INDOTEL implement agreement against handset theft, supported by GSMA

Resources

Image gallery
Two pager

Honduras

Honduras

Organisations Involved

Key Initiatives

Claro, Hondutel and Tigo Have Signed a Cooperation Agreement with the GSMA and CONATEL to Fight Mobile Phone Theft, Promote Digital Inclusion in Schools and Support the Honduran Red Cross.

Latest Announcements

1 February 2016 – Mobile operators in Honduras launch We Care campaign to promote mobile user protection

Resources

Image gallery

LATEST ANNOUNCEMENTS

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Mobile operators in Colombia sign GSMA Humanitarian Connectivity Charter to work on natural disaster response

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Mobile Operators Claro, Movistar and Tigo Launch We Care Guatemala Campaign to Support the Population in Natural Disasters in Conjunction with Guatemalan Red Cross

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Mobile operators report on progress in We Care Mexico commitments and launch new initiatives

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Mobile Operators in Argentina Launch Mobile Phone Theft and Child Protection Campaigns in Partnership with GSMA

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