The Latin American Team
The GSMA has a presence in the Latin American region, with teams based in Santiago (Chile), Buenos Aires (Argentina), and most recently in Sao Paulo (Brazil). GSMA Latin America is focused on managing and delivering the Regional Interest Group (RIG) priorities defined by its members through GSMA governance bodies, as well as coordinating working groups and events. The team is also responsible for representing the GSMA’s views and initiatives at regional institution meetings and events.
Acting Head of Latin America
Lucas currently serves as Acting Head of Latin America, based in Buenos Aires. He is currently focused in the mobile industry developments and key regulatory decisions related to connecting everyone and everybody for a better future, engaging with Governments, Operators and players in the Mobile ecosystem.
Lucas leads GSMA´s regional efforts related to Spectrum and represents the GSMA in international forums such as CITEL and ITU.
Before joining the GSMA, Lucas built a broad experience in project management and Support in multinational companies such as Ericsson and Nokia, with over 10 years’ experience in the telecoms industry. Lucas completed a Masters in Business Administration from Universidad Torcuato di Tella (UTDT), holds an Specialization in Telecommunications Management from Instituto Tecnologico de Buenos Aires (ITBA) and has a degree in Telecommunications Engineering. Besides, Lucas speaks fluently Spanish and English.
Director GSMA Brazil
Amadeu Castro is the Director responsible for representing GSMA in Brazil, including the setting-up of the office of the Association in the country. In the last decade, Amadeu has served as consultant to various companies in the telecommunications sector on matters of policy and regulatory strategies. In the same period, he was CEO of National Association of Cellular Operators (ACEL) and Senate representative on the Advisory Council of Anatel. Previously, he served in the Anatel as Radiofrequency and Control Superintendent, Executive Superintendent and Substitute Consultant. Prior to its experience in Anatel, Amadeu served in the Ministry of Communications of Brazil as Director of the Planning and Engineering Department and head of the Brazilian delegation at the World Radiocommunication Conference of the ITU in 1995 and 1997. At CITEL, he was Vice President of PCC III Radiocommunications. Amadeu is graduated in Electronic Engineering from the University of Brasilia.
Alejandro is from Argentina and has a degree in Electronic Engineering from the National Technological University, a Masters in Business Administration from the University of CEMA and postgraduate qualifications in Marketing from the University of California.
He has extensive experience in the field of ICT, holding various management positions with Telefónica group before joining the GSMA, including Director of Marketing, CEO of Terra Argentina and VP of Wholesale Business, Regulation and Strategy for Argentina. Before that Alejandro worked at NEC and in a range of technology and service companies. His areas of expertise are developing technological businesses and designing strategies in the ICT field.
Regional Marketing Director
Paula joined the GSMA in 2014 with the purpose of bringing together the mobile industry’s contribution to SDGs and the Latin American government’s social objectives in the We Care campaign. In her current position as Regional Marketing Director for Latin America , she is also representing the GSMA as Topic Chair for Digital Inclusion theme within the W20 (Women 20) group, which will advise the G20 member states on issues around gender equality and the economic empowerment of women. Before joining the GSMA, Paula held progressive communications and marketing positions in companies such as British Telecom (formerly known as Comsat Lockheed Martin), Pamar Jacques Whitford, Reader ´s Digest and worked for ProMéxico, the Mexican federal government agency responsible for attracting foreign investment. She has also been a teacher and an independent consultant. Paula holds a BA in Public Relations and post graduate studies in marketing communications and digital transformation.
Strategic Engagement Senior Director
Marco is Senior Director of Strategic Engagement for the GSMA in Latin America. He has more than 26 years’ experience in the telecommunications, media and internet industry in the areas of technology, strategy, innovation, business transformation, corporate venture capital (CVC), partnerships, regulation, public policy and operations. He has worked at IBM, Telmex, América Móvil and venture capital firms and is a board member of a number of companies involved in social innovation. Originally from Mexico, Marco teaches on postgraduate courses in computer and information sciences and telecommunications. He is a mathematician and physicist, with postgraduate qualifications in maths and computer science, and has studied business at Stanford and Haas School of Business.
Events and Operations Director
Bernardita joined the GSMA in June 2005 and is responsible for marketing activities, sponsorship and event organization of GSMA Latin American office. She has been responsible of coordinating GSMA LA plenary events for the last 5 years and developed the GSMA LA Vision Magazine. Before joining the GSMA, Bernardita was Regional Marketing Coordinator at Microsoft and worked for advertising agencies such as Young & Rubicam (for Colgate Palmolive global account) and Lowe among others. She has over 17 years of experience in the marketing and advertising areas. Bernardita holds a degree in Marketing and Advertising from the Universidad Diego Portales, Chile.
Strategic Engagement Director
Alexis joined the GSMA in July 2005 and is responsible for conducting GSMA LA technology and business-related initiatives. He coordinates operator expert working groups and task forces and helps operators develop industry positions. Alexis also represents the GSMA in international forums such as CITEL and Regulatel and is key regional spokes person on roaming issues. Before joining the GSMA, Alexis built a broad experience in business/projects management and products development in multinational companies such as Ericsson, Agfa and BellSouth, with over 15 years’ experience in the telecoms industry. Alexis has a degree in Electronic Engineering and an MBA from the Universidad de Chile. Besides his native Spanish, he speaks fluent English, and effective Portuguese and Italian.
Strategic Engagement Director
Fabio joined the GSMA in 2013 as Strategic Engagement Manager and is responsible for engaging key ecosystem stakeholders and securing MNO alignment with GSMA programs to promote adoption of globally interoperable capabilities and services with focus mCommerce and Future of Communications. He built his career in Telecommunications in Business Development and Sales roles in Siemens, Nokia Siemens Networks and Giesecke & Devrient, with working experiences in Brazil and Germany. Fábio has a degree in Electric Engineering from Fundação Armando Álvares Penteado and MBA from Fundação Getúlio Vargas.
Senior Technology Policy Manager
Alfredo is an electronic engineer specialising in telecommunications (Buenos Aires Institute of Technology) with more than 10 years’ experience in the telecommunications industry working for leading international firms. He is a technology consultant for regulatory affairs and has extensive experience as a project leader in developing, implementing and improving performance in a wide range of technologies and systems. He has gained experience at executive level and worked for one year in Brazil. Alfredo is a certified Senior Project Manager (Ericsson) and a Project Management Professional (Project Management Institute) and has completed further training courses in leadership skills (IAE Business School, Ericsson Academy) and project management.
Senior Policy Manager
Lucrecia is currently serving as Senior Policy Manager at GSMA Latin America, based in Buenos Aires. She is focused on regulatory initiatives throughout the region on Digital Inclusion, Regulatory Modernization, Competition, among others. She also supports the coordination of the Regulatory Working Group for Latin America. Before joining the GSMA, Lucrecia worked as an Advisor in international affairs at the Social Development Ministry and as an Advisor on legislative committees in the National Deputies Chamber and at the Buenos Aires Province Senate. She has a Master Degree in International Studies from the Torcuato Di Tella University and holds a degree on Political Science from the Catholic University.
Paloma is Policy Manager at GSMA Latin America, based in Buenos Aires. Her work focuses on regulatory issues in the region, including competition, regulatory modernisation and digital inclusion. Before joining the GSMA, Paloma worked as a legal analyst at a boutique firm specialising in telecommunications, broadcasting, and economic and digital regulation, and as a regulation and public policy consultant with Argentina’s telecommunications regulatory body and Ministry of Modernisation. Paloma has a law degree from the University of Buenos Aires, with a specialism in public and international law, and was a Visiting JD at NYU School of Law for one semester. She holds a Diploma in Internet and Communications Technologies Law from the University of San Andrés and is currently studying for a Masters in Law and Economics at Torcuato Di Tella University.
Tiago Novais is Market Engagement Manager of the GSMA’s Mobile Money Programme. Based in São Paulo, Brazil, he is responsible for mapping mobile money deployments in Latin America, collecting best practices and supporting stakeholders on leveraging services in the region. His background comes from project and product management, with working experiences in Brazil and the United Kingdom on technology, mobile operator and banking industries. Tiago holds a Master’s degree in Business Administration from Fundação Getúlio Vargas and a Bachelor’s degree in Electrical Engineering from Escola Politécnica of the University of São Paulo.
Eugenia holds the post of Office Manager at the Buenos Aires office, where she develops, coordinates and manages financial, logistic and administrative matters. Before joining the GSMA, she worked in finance and management and monitoring and logistics in leading Argentine organisations such as energy company YPF. Eugenia gained extensive experience in the area of investments and project coordination by working at two major Israeli companies engaged in corporate finance and holds a degree in administration from the University of Buenos Aires
for IMEI Services
Nicolás currently works as Outreach Director Latin America with the global team of GSMA IMEI Services, based in Buenos Aires. His focus is on developing these services in the region, collaborating with members and commercial organisations in the mobile ecosystem to assist with uptake and use.
He has extensive experience in global corporations, the digital industry and telecommunications. Before joining the GSMA, he was Regional Manager of New Business Development at Yahoo! Hispanic Americas and Strategy and Innovation Manager at Telecom Personal Argentina, where he headed new services development and innovation efforts. Nicolás has a degree in Advertising and Marketing from the University of Business and Social Studies (UCES) in Argentina and was awarded a medal of honour for the best grade average.
Mobile for Development
Paola Cleri is a Senior Manager for Mobile for Development at the LATAM office. Prior to joining GSMA, Paola lead the Expansion and Partnership team at Scholas Occurrentes Foundation. Paola has 18 years experience in international cooperation, both at national and international level. She has worked as a consultant at the Industrial Union of Argentina (UIA), InterAmerican Development Bank (IADB), Ministry of Agroindustry, Organization of American States (OAS), and United Nations (UN) among others. She holds a MSc. In Development Studies from the London School of Economics (LSE) and a Bachelor degree in Political Science from Universidad de Buenos Aires (UBA).
Marketing Communications Manager
Florencia serves as Marketing Communications Manager at GSMA Latin America, based in Buenos Aires. She is in charge of leading press, PR, social media and content development activities in the region, in close collaboration with the global PR team and all marketing teams across the organization.
Before joining the GSMA, Florencia worked as communications and training content coordinator at the Argentinean Ministry of Modernisation. She holds a degree in Communications from the University of Buenos Aires (UBA) and is currently studying to get a Masters degree in Content Management at Austral University.
Senior Engagement Manager
Andrea is Senior Engagement Manager for the Capacity Building programme of the GSMA. Based in Santiago, Chile, she manages the CE-Digital programme, a capacity building partnership with CAF and ECLAC2018 in Latin America. Andrea holds a Master’s degree in Linguistics and a Bachelor’s degree in English Education from the University of Santiago of Chile.