The GSMA has a presence in the Latin American region, with teams based in Santiago (Chile), Buenos Aires (Argentina), and most recently in Sao Paulo (Brazil). GSMA Latin America is focused on managing and delivering the Regional Interest Group (RIG) priorities defined by its members through GSMA governance bodies, as well as coordinating working groups and events. The team is also responsible for representing the GSMA’s views and initiatives at regional institution meetings and events.
Head of Latin America
Javier is the Director of GSMA regional office in Latin America, based in Buenos Aires. He is in charge of designing and implementing the general strategy of the association at a regional level, leading the efforts made by the public policy, innovation, technology, and marketing teams. He is responsible for representing the GSMA to mobile operators, governments, regulators, and stakeholders from related industries across the region.
Before joining the GSMA, Javier served as Google’s Commercial Director for 7 years, leading the development of telecommunications, travel and government industries in Argentina and LATAM. Throughout his career, with over 25 years of experience, he contributed from the business area to the consolidation of emerging technology sectors in Latin America, from hardware to software, and from telecommunications to the media, Internet and digital advertising. He worked with companies like IBM, Startel, MetroRED and Grupo Clarín.
Javier has a Bachelor’s Degree in Computer Science, granted by Universidad del Salvador (Argentina), and has taken a Kellogg on Marketing in the Kellogg School of Management from the Northwestern University (United States).
Public Policy Director
As Public Policy Director for Latin America, Lucas is responsible for developing, adapting and executing GSMA´s advocacy activities in the Region, including securing critical spectrum resources for mobile, promoting best practice in areas such as regulation, taxation, security and privacy, as well as fostering digital empowerment for citizens.
He represents GSMA in international forums, meetings and events, engaging with Governments, International Organizations, Operators and different other players in the ecosystem.
With over 15 years of experience in the telecoms industry, before joining the GSMA, Lucas held different management positions in High Tech companies such as Ericsson, Nokia and the Satellite Industry.
He holds a Master in Business Administration (MBA) from Universidad Torcuato di Tella (UTDT), an Specialization in Telecommunications Management from Instituto Tecnologico de Buenos Aires (ITBA) and has a degree in Telecommunications Engineering.
Technology & Strategic Engagement Director
Alejandro is from Argentina and has a degree in Electronic Engineering from the National Technological University, a Masters in Business Administration from the University of CEMA and postgraduate qualifications in Marketing from the University of California.
He has extensive experience in the field of ICT, holding various management positions with Telefónica group before joining the GSMA, including Director of Marketing, CEO of Terra Argentina and VP of Wholesale Business, Regulation and Strategy for Argentina. Before that Alejandro worked at NEC and in a range of technology and service companies. His areas of expertise are developing technological businesses and designing strategies in the ICT field.
Regional Marketing Director
Paula joined the GSMA in 2014 with the purpose of bringing together the mobile industry’s contribution to SDGs and the Latin American government’s social objectives in the We Care campaign. In her current position as Regional Marketing Director for Latin America , she is also representing the GSMA as Topic Chair for Digital Inclusion theme within the W20 (Women 20) group, which will advise the G20 member states on issues around gender equality and the economic empowerment of women. Before joining the GSMA, Paula held progressive communications and marketing positions in companies such as British Telecom (formerly known as Comsat Lockheed Martin), Pamar Jacques Whitford, Reader ´s Digest and worked for ProMéxico, the Mexican federal government agency responsible for attracting foreign investment. She has also been a teacher and an independent consultant. Paula holds a BA in Public Relations and post graduate studies in marketing communications and digital transformation.
Sr. Executive Advisor Brazil
Amadeu Castro is the most Senior Executive responsible for representing GSMA in Brazil, and driving the long term strategic initiatives of the Association in the country. In the last decade, Amadeu has served as consultant to various companies in the telecommunications sector on matters of policy and regulatory strategies. In the same period, he was CEO of National Association of Cellular Operators (ACEL) and Senate representative on the Advisory Council of Anatel. Previously, he served in the Anatel as Radiofrequency and Control Superintendent, Executive Superintendent and Substitute Consultant. Prior to its experience in Anatel, Amadeu served in the Ministry of Communications of Brazil as Director of the Planning and Engineering Department and head of the Brazilian delegation at the World Radiocommunication Conference of the ITU in 1995 and 1997. At CITEL, he was Vice President of PCC III Radiocommunications. Amadeu is graduated in Electronic Engineering from the University of Brasilia.
Sr. Executive Advisor Mexico
Marco is the most Senior Executive responsible for representing GSMA in Mexico, and driving the long term strategic initiatives of the Association in the country. He has more than 26 years’ experience in the telecommunications, media and internet industry in the areas of technology, strategy, innovation, business transformation, corporate venture capital (CVC), partnerships, regulation, public policy and operations. He has worked at IBM, Telmex, América Móvil and venture capital firms and is a board member of a number of companies involved in social innovation. Originally from Mexico, Marco teaches on postgraduate courses in computer and information sciences and telecommunications. He is a mathematician and physicist, with postgraduate qualifications in maths and computer science, and has studied business at Stanford and Haas School of Business.
Events and Operations Director
Bernardita joined the GSMA in June 2005 and is responsible for marketing activities, sponsorship and event organization of GSMA Latin American office. She has been responsible of coordinating GSMA LA plenary events for the last 5 years and developed the GSMA LA Vision Magazine. Before joining the GSMA, Bernardita was Regional Marketing Coordinator at Microsoft and worked for advertising agencies such as Young & Rubicam (for Colgate Palmolive global account) and Lowe among others. She has over 17 years of experience in the marketing and advertising areas. Bernardita holds a degree in Marketing and Advertising from the Universidad Diego Portales, Chile.
Strategic Engagement Director Brazil
Fabio joined the GSMA in 2013 as Strategic Engagement Manager and is responsible for engaging key ecosystem stakeholders and securing MNO alignment with GSMA programs to promote adoption of globally interoperable capabilities and services with focus mCommerce and Future of Communications. He built his career in Telecommunications in Business Development and Sales roles in Siemens, Nokia Siemens Networks and Giesecke & Devrient, with working experiences in Brazil and Germany. Fábio has a degree in Electric Engineering from Fundação Armando Álvares Penteado and MBA from Fundação Getúlio Vargas.
Technology & Strategic Engagement Manager
Alfredo is an electronic engineer specialising in telecommunications (Buenos Aires Institute of Technology) with more than 10 years’ experience in the telecommunications industry working for leading international firms. He is a technology consultant for regulatory affairs and has extensive experience as a project leader in developing, implementing and improving performance in a wide range of technologies and systems. He has gained experience at executive level and worked for one year in Brazil. Alfredo is a certified Senior Project Manager (Ericsson) and a Project Management Professional (Project Management Institute) and has completed further training courses in leadership skills (IAE Business School, Ericsson Academy) and project management.
Senior Policy Manager
Lucrecia is currently serving as Senior Policy Manager at GSMA Latin America, based in Buenos Aires. She is focused on regulatory initiatives throughout the region on Digital Inclusion, Regulatory Modernization, Competition, among others. She also supports the coordination of the Regulatory Working Group for Latin America. Before joining the GSMA, Lucrecia worked as an Advisor in international affairs at the Social Development Ministry and as an Advisor on legislative committees in the National Deputies Chamber and at the Buenos Aires Province Senate. She has a Master Degree in International Studies from the Torcuato Di Tella University and holds a degree on Political Science from the Catholic University.
Senior Regulatory Policy Manager
Paloma is Senior Regulatory Policy Manager at GSMA Latin America, based in Buenos Aires. Her work focuses on regulatory issues in the region, dealing mainly with consumer affairs, data privacy, competition and engagement with international organizations. Before joining the GSMA, Paloma worked as a regulation and public policy advisor with Argentina’s telecommunications regulatory body and later Argentina’s digital policy-maker, the Ministry of Modernisation. Paloma has a law degree from the University of Buenos Aires, with a concentration in public and international law, and was a Visiting JD at NYU School of Law during 2014, where she was also a Legal Advisor to the Permanent Mission of the Kingdom of Tonga to the United Nations. She holds a Diploma in Internet and Communications Technologies Law from the University of San Andrés.
Eugenia holds the post of Business Manager at the Buenos Aires office, where she develops, coordinates and manages financial, logistic and administrative matters. Before joining the GSMA, she worked in finance and management and monitoring and logistics in leading Argentine organisations such as energy company YPF. Eugenia gained extensive experience in the area of investments and project coordination by working at two major Israeli companies engaged in corporate finance and holds a degree in administration from the University of Buenos Aires.
Outreach Director for IMEI Services
Nicolás Forster actualmente se desempeña como Outreach Director Latin America dentro del equipo global de IMEI Services de GSMA, basado en Buenos Aires. Se enfoca principalmente en el desarrollo de estos servicios en la región, colaborando con los miembros y diferentes organizaciones comerciales pertenecientes al ecosistema móvil en la adopción y utilización de estos. Posee una amplia experiencia en corporaciones globales, industria digital y telecomunicaciones. Antes de unirse a la GSMA, se desempeño como gerente regional de desarrollo de nuevos negocios en Yahoo! Hispanic Americas, así como también como gerente de estrategia e Innovación en Telecom Personal Argentina, liderando el desarrollo de nuevos servicios y los esfuerzos de innovación. Es licenciado en publicidad y marketing de la Universidad de Ciencias Empresariales y Sociales (UCES), distinguido con medalla de honor a mejor promedio.
Marketing Communications Manager
Florencia serves as Marketing Communications Manager at GSMA Latin America, based in Buenos Aires. She is in charge of leading press, PR, social media and content development activities in the region, in close collaboration with the global PR team and all marketing teams across the organization.
Before joining the GSMA, Florencia worked as communications and training content coordinator at the Argentinean Ministry of Modernisation. She holds a degree in Communications from the University of Buenos Aires (UBA) and is currently studying to get a Masters degree in Content Management at Austral University.
Policy and Regulatory Manager
Adriana Sarkis serves as Policy and Regulatory Manager at GSMA Latin America, based in Brasilia. Her work focuses on digital economy, regulatory modernization, privacy and competition. Before joining the GSMA, Adriana worked as a Sectoral Policy Manager at TIM Brasil, and as an external consultant for Cullen International. She has obtained a Master’s Degree (LL.M) in International Business Law, granted by the Catholic University of Lisbon, with extension at ESADE Law School in Barcelona, and a Certification lato sensu in Business Administration (IBMEC, Rio de Janeiro). Adriana holds a Bachelor’s Degree in International Relations (Catholic University, Rio de Janeiro), a Bachelor’s Degree in Law (Fluminense Federal University, Rio de Janeiro), and has completed further training courses in Internet Law (Université de Genève) and Leadership (Boston College).
Capacity Building Senior Engagement Manager
Andrea is Senior Engagement Manager for the Capacity Building programme of the GSMA. Based in Santiago, Chile, she manages the CE-Digital programme, a capacity building partnership with CAF and ECLAC2018 in Latin America. Andrea holds a Master’s degree in Linguistics and a Bachelor’s degree in English Education from the University of Santiago of Chile.
The History of GSMA Latin America
With the aim of promoting GSM (Global System for Mobile Communications) technology among operators and users across Latin America, GSMA Latin America (GSMA LA) was founded in 1998. The GSM Association dated back some eleven years earlier, but with the creation of GSMA LA, the technology that was on its way to achieving the highest penetration worldwide also expanded into Latin America.
GSMA Latin America member Operators
The first companies to adopt this standard in the region were ENTEL PCS in Chile and Infonet in Venezuela. A short time later, other operators in Paraguay, Venezuela, Peru and Bolivia signed on for GSM as they became aware of its benefits. Since then, the technology has expanded continuously and today more than 98 mobile operators in every country of Latin America and the Caribbean use this technology.
Working groups of experts from mobile operators
Three years after the founding of GSMA LA, its working groups were born. These groups are comprised of experts from the mobile operator companies that are members of the association. They meet several times each year to share and debate topics of interest that affect or could affect operators and more broadly, the industry. The groups include Regulatory (REGU), Wholesale Agreements and Solutions Latam Group (WASL), Technical and Terminals (TECT), and Security and Fraud (SEGF).
One of the most important tasks of these groups is to draft position papers. All member operators can participate in this process, giving their opinions on key issues that affect the continent. These papers are generally presented at the meetings of the Inter-American Telecommunications Commission (CITEL) and other forums where government officials, regulators and industry reps come together.
GSMA LA Plenary Meetings – across Latin America
The current strategy of GSMA LA is to organize two plenary meetings per year, rotating among the different countries in Latin America. At these meetings, the four working groups meet and workshops and panels are held on the most innovative mobile industry services. Government officials, regulatory agencies and the top executives from regional operators all attend the meetings.
In addition to its involvement in all of the events related to the telecommunications industry in Latin America, GSMA LA is taking an increasingly active role in the key debates for the development of the regional market. Its contributions extend to areas like regulation, antennas, roaming, spectrum, mobile broadband, taxation, mobile payments, terminals and privacy, among the many fundamental issues for the development of mobile services in the future.
GSMA LA today: structure, governance and regional offices
With the clear target of improving the service to GSMA LA members and expanding the association’s presence in the region, the organization has appointed a director to oversee the Latin American region. This position was created in 2010 and it is currently held by Javier Piñeiro, who works with a permanent staff located in Santiago (Chile), Buenos Aires (Argentina), Mexico (Mexico), Brasilia and San Pablo (Brazil).
The structure of GSMA Latin America
With this work team, GSMA LA strives to meet the objectives and goals outlined in conjunction with its member operators for the projects, events and initiatives that are developed over the course of the year.
The governance of GSMA LA took an important turn at the start of 2012, when the Chief Regulatory Officers Group for Latin America (CROG Latam) was created. This group is comprised of senior public policy representatives of the largest groups of operators in Latin America and the Caribbean. CROG Latam is the main governance body of GSMA LA and it currently oversees GSMA’s public policy activities in the region. It works to ensure that the interests of Latin American carriers are taken into account on the agendas of the GSMA Board, the Public Policy Committee (PPC) and the Global Chief Regulatory Officers Group (CROG).
The Latin American mobile industry and a vision for the future
According to data from the second quarter of 2013, there are 163 national mobile operators in the region and technologies from the GSM family are responsible for approximately 669 million connections, or 97% of all mobile connections. The average mobile penetration in Latin America exceeded 113% in June 2013: the GSM platform allows 514 million voices (2G) to connect while giving 174 million Latin Americans broadband access (3G).
When GSMA LA was born, the GSM platform was mainly in use in Europe, and was just beginning in North America. Today, Latin America is interconnected thanks to GSM and on its way to launch a new generation of LTE networks that will allow the region’s mobile operators to provide a series of innovative mobile services that will lay the groundwork for continued growth. Along the way, GSMA Latin America will continue to support its member operators in all of the key aspects of the mobile business.