At the GSMA, we unite companies across the mobile ecosystem that are changing lives through mobile technology. Our culture is fast-paced, fun and impactful. Headquartered in London with offices around the world, we work to build an inclusive environment in which everyone is equal, represented and connected.
Life at the GSMA
At the GSMA, our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
- Dream Big
Demonstrate vision and insight to lead the industry forward
- Be Bold
Have the courage to take risks and make tough decisions
- Own It
Take full accountability for your decisions and actions
- Work as a Team
Collaborate to deliver impactful results
- Do the Right Thing
Conduct yourself with honesty and integrity
- Show Respect
Treat others as you would like to be treated
- Love What You Do
Bring passion and pride to your work
Our recruitment process is designed to bring out the best in you, and your experience throughout the process means a lot to us. We are committed to bringing on diverse talent and identifying how you can add value. When submitting your CV and Cover Letter, your grades or educational history are not a priority – we want to see how your skills and experience will bring magic to the GSMA.
You will hear the passion we have for the GSMA through our conversations. We are committed to building an environment where you can bring your true, authentic self to work.
Contact us at firstname.lastname@example.org for more information.
Applying for a role at the GSMA? Top tips to help you succeed
A cover letter is not compulsory but we like candidates to explain why they are applying for the position. Emphasise why you are a great fit for the role and company.
You will find there is a lot of useful information on our website, do not be afraid to ask the recruiter questions to help you prepare.
Prepare answers for questions such as: What do you know about the GSMA? What does diversity and inclusion mean to you? What is your understanding of the role?
Our values are important, familiarise yourself with them and tell us your favourite one.
What to wear? Our dress code is business casual, come as your true self.
Reasonable adjustments for your interview
Please let us know in advance of your interview or meeting of any reasonable adjustments that may be required to enable you to take part any activity or onsite attendance. Examples of reasonable adjustments include making a change to the interview process, providing documents in an alternate format, using a sign language interpreter, or using specialised equipment.
Adjustments include, but are not limited to:
- Having additional time to read/prepare
- Offering an interview time that doesn’t require travel in peak hour
- A preparatory phone call or face-to-face meeting with the recruiter prior to the interview
Meet the Recruitment Team
- Fiona Onochie, Head of Recruitment and Diversity, Equity and Inclusion
- Nicole Schnetz, Recruitment Business Partner
- Air Duffy – Recruitment Business Partner
- Natasha Virdi – Recruiter
- Lois Owusu-Asabere – HR Administrator
Reporting to the Board, our Director General is responsible for the day-to-day management of the GSMA, supported by a leadership team with responsibility for specific aspects of the Association’s work.
Director General, GSMA
Mats Granryd is Director General of the GSMA and a Member of its Board. In this role, he leads the GSMA in supporting its global membership through a range of industry programmes, advocacy initiatives and industry-convening events.
Mats is a strong proponent of sustainability and led the mobile industry in becoming the first sector to broadly commit to the United Nations Sustainable Development Goals (SDGs) in 2016. He is now spearheading initiatives to amplify and accelerate the mobile industry’s impact on all 17 of the SDGs, across both developed and developing markets.
Mats serves on the Broadband Commission for Sustainable Development, which is focused on leveraging ICT and broadband-based technologies for sustainable development. Within the Commission, he chairs the Working Group on Digital Gender Divide to address the digital gender divide and foster the equal inclusion of women and girls in broadband access and use. Mats is a leader with The B Team, a not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and the planet. From 2016 to 2018, Mats was also a Commissioner on the Business & Sustainable Development Commission, working with CEOs across many industries to make a powerful business case for achieving a sustainable, inclusive economy.
Mats brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. Prior to joining the GSMA in 2016, Mats was President and CEO of Tele2, one of Europe’s fastest-growing telecom operators with more than 16 million customers across nine countries.
Previously, he spent 15 years in a variety of roles at Ericsson, most recently as Head of Northern Europe and Central Asia. While at Ericsson, he also led the North West Europe, India, CDMA and North Africa units, as well as the global customer accounts for Vodafone and Bharti.
Mats holds a M.Sc. from the Royal Institute of Technology in Stockholm.
Chief Financial Officer, GSMA
Louise Easterbrook is Chief Financial Officer of the GSMA. In this role, Louise is responsible for overseeing the business and financial performance of the GSMA, leading the company’s corporate services functions, including finance, legal, HR, IT and facilities.
Before joining the GSMA in September 2014, Louise was Regional Financial Controller, Africa for Vodafone Group. Louise joined Vodafone as Investor Relations Executive, acting as the liaison between Vodafone and the financial community.
From 1996 to 2006, Louise held a series of positions at Cable & Wireless plc., including Group Director of Investor Relations, Director Corporate Finance and Head of Group Planning, Reporting and Analysis.
Louise is a qualified Chartered Accountant and holds a Bachelor of Commerce (Honours) degree from the University of Birmingham.
President of the GSMA Foundation, GSMA
As Chief Regulatory Officer for the GSMA, John Giusti is responsible for leading the organisation’s public policy and industry advocacy agenda with governments, regulators and international institutions, as well as overseeing the work of the GSMA Mobile for Development Foundation and engaging with key development organisations worldwide.
Prior to joining the GSMA in 2011, John spent 17 years at the US Federal Communications Commission (FCC), working in a variety of capacities. Most recently, he served as chief of staff and senior policy advisor to Commissioner Michael Copps, where he provided legal, strategic and policy support to the Commissioner on all major agency actions, including the implementation of the National Broadband Plan.
He also previously ran the FCC’s International Bureau, where he managed the agency’s relationships with its foreign counterparts and served as its chief negotiator at meetings of the International Telecommunication Union, the Inter-American Telecommunications Commission and other multilateral organisations.
John was educated in the United States, earning a Juris Doctorate from Boston University School of Law and a Bachelor of Science in Telecommunications from the University of Florida. He has been a member of the Massachusetts bar since 1994.
CEO and Director, GSMA Ltd.
John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services. John brings more than 25 years’ experience to the GSMA.
Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions.
In addition, John has held executive-level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others.
John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation, and is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional.
John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.
Chief Technology Officer, GSMA
Alex Sinclair is the Chief Technology Officer for the GSMA. He has held this position since 2005, having joined the organisation in 2003. In this role, Alex is responsible for driving the technology direction of the GSMA and working with its membership to execute key technology initiatives.
With more than 30 years’ experience in telecommunications in general and mobile in particular, Alex has worked for a number of companies in the UK, Germany and the US. In the early 1990s, he was part of the project team that launched the T-Mobile D1 network in Germany. In 1995, Alex helped Syniverse to launch their GSM clearinghouse business.
Prior to joining the GSMA, Alex was Director of Network Engineering at ICO, a global satellite venture. Alex holds a Bachelors Degree in Electrical and Electronic Engineering from the University of Bristol.
Chief Marketing Officer, GSMA
As Chief Marketing Officer (CMO) at the GSMA, Lara Dewar is responsible for driving the Association’s global marketing and communications strategy to support and enable business success for the GSMA and its members.
Lara is a global leader with over 20 years of knowledge in industries shaping our world. She is motivated by the trust bestowed upon marketing and communications professionals to tell compelling stories that spark the imagination. Since joining the GSMA in January 2020 as Global Head of Communications, Lara has successfully shaped the organisation’s communication strategy during a tumultuous time and comes to the seat with extensive CMO experience. From financial services and energy to charity and telecoms, Lara has applied her strategic and collaborative approach to leadership to drive transformation in its truest sense.
Before joining the GSMA, Lara worked at World Vision where she held positions including Chief Marketing & Development Officer and Partnership Leader. In this role, Lara was responsible for reputation management across a $2.5 billion-dollar enterprise operating in 100 countries with over 38,000 employees. She has also held executive positions at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group. The breadth of Lara’s career means that she brings a holistic understanding of how businesses work and the function of marketing and communications in driving growth.
Lara holds a B.A. degree in English & Women’s Studies from the University of Western Ontario.
Sihan Bo Chen
Head of Greater China, GSMA
Sihan Bo Chen is the Head of Greater China and represents GSMA Ltd in Asia. She works closely with governments, mobile industry leaders and its ecosystem. Sihan is a strong advocate for industry innovation, promotes development of advanced technologies and business models, and drives the sustainable growth in the industry.
Sihan joined GSMA in 2011 from London then relocated to Hong Kong later of the year. She was the Vice President, Business Development of Asia and has been the key figure and leader in the development of GSMA in Asia.
Prior to GSMA, Sihan has extensive experience in media, government relationships and business management in both mainland China and United Kingdom. Sihan holds an MBA degree from University of Surrey and Bachelor of Arts in Education.
Jawad Jalal Abbassi
Head of Middle East & North Africa, GSMA
Jawad leads the GSMA MENA team in the UAE, Kuwait, Lebanon, Jordan, Egypt and Tunisia responsible for GSMA work & activities in the MENA region, which spans 25 countries. He oversees the MENA advocacy activities and GSMA programs such as future networks and technology programs. As a team, our role also includes engaging our members (the mobile operators) in the strategic directions of the GSMA including strategies for 5G deployments, Internet of Things, Identity and AI.
The GSMA MENA team works with a wider team of mobile experts based in London and other locations within the GSMA is in charge of engaging all stakeholders in the region and advocacy work to ensure the sustainable investments in mobile broadband networks. Our work includes promoting the mobile industry’s positive contributions to regional and national economic development at the highest levels, influencing the region’s major opinion leaders.
Jawad’s career experience in ICT and Media spans 26 years. Before joining the GSMA as head of MENA in Oct 2015, Jawad managed the Arab Advisors Group, which he had founded in 2001 and sold 55% of the company to the Arab Jordan Investment Bank in 2005. Before founding Arab Advisors Group, Jawad’s career experience included working as a senior telecommunications and technology consultant with the Yankee Group in Boston – USA. Between 1998 and 2000, Mr Abbassi was a Senior Analyst with the communications research arm of the Economist Intelligence Unit in Boston.
Jawad is also a frequent guest speaker at conferences and seminars related to technology, communications and media in the Arab World.
Jawad has received his BSc in engineering from the American University in Cairo -Egypt in 1993 and received a scholarship for an MSc in information systems from the London School of Economics in 1998. He also completed executive education courses in finance for Senior Executives from Harvard Business School in July 2010 and Comparative Tax Policy in August 2018 from Harvard Kennedy School.
Head of Asia Pacific, GSMA
Julian is the Head of Asia Pacific for the GSMA, leading a highly experienced cross-functional team to advance the impact, growth, and sustainability of digital economies by collaboration between the mobile industry, policymakers, and ecosystem.
He is a global telecommunications executive with over 20 years of commercial and marketing experience across Wholesale, Business, Regulatory, Policy and Digital Transformation. He has pioneered new digital partnerships and business units in mature and emerging markets across Africa, Europe, Australia and Asia with industry leaders including Vodafone, MTN and Ooredoo. As an advisor to management executive teams and Boards, he has extensive insight and relationships to support collaboration and delivery of industry alignment.
He has been recognised for his leadership in digital innovation, digital women, health and agriculture services with industry awards and grants.
Julian has degrees in Mechanical Engineering and Law from Australia.
Head of Sub-Saharan Africa
Angela is the Head of Sub Saharan Africa. Her role works collaboratively, internally and externally, within the region, and helps our members to move forward on collaborative industry agendas.
Angela’s keen interest in technology has led her to spend over a decade in the mobile industry, having spent much of that time with Safaricom, where she started as a Network Planning Engineer to having ran departments within the technology division. While serving at Safaricom, she was the first and only, senior woman in the technology division’s leadership team, where she served for a period of 6 years. During this time, she led two departments and was instrumental in delivering the two undersea cables linking Kenya to the world, revolutionizing mobile broadband in Kenya, and spearheading Safaricom’s network IP Transformation & Modernization program. She is also passionate about redefining business in society for all to benefit. In addressing the challenges faced in growing women talent in the technology domain in Kenya, she founded Safaricom’s Women in Technology in 2011, an unbounded organization that tackles the talent pipeline for women in the industry in Kenya towards ‘advancing women from the classroom to the boardroom’.
Angela also holds a degree in Civil Engineering from the University of Nairobi and holds an EMBA from University of Capetown’s Graduate School of Business.
Head of Latin America
Lucas is the Head of Latin America for the GSMA, leading a highly experienced cross-functional team to advance the impact, growth, and sustainability of digital economies by collaboration between the mobile industry, policymakers, technology ecosystem and international organizations.
He is a telecommunications executive with over 15 years of commercial, operational, regulatory and external affairs experience working for multinational companies in the digital ecosystem.
He leads the advocacy initiatives, contributing with new ideas and analysis to the regional policy dialogue at a time when emerging digital technologies and widespread broadband connectivity are reshaping society and the economy. His areas of responsibility include securing critical spectrum resources for mobile, promoting best practices in matters such as regulation, taxation, security and privacy, as well as fostering digital empowerment for citizens.
Lucas holds a Master in Business Administration (MBA) and has a degree in Telecommunications Engineering.
Learning & Development
At the GSMA, we are committed to supporting the professional development of our employees and we encourage you to own your career development. We offer a variety of learning opportunities throughout the year in all office locations, ranging from soft skills development such as our leadership and management programme, to technical training.
Our training programmes are carefully curated according to personal development plans and training needs analysis with departmental heads, so you can develop the skills needed to flourish in your role and to have a successful and fulfilling career with the GSMA.
All employees also have access to their own LinkedIn Learning account, containing over 6,000 courses and videos, so that they can access development on-demand. We hold regular learning events, such as our Lunch and Learn series, featuring internal and external expert speakers on topics ranging from 5G to wellbeing.
In addition to GSMA-funded training, our employees are eligible to take four professional development days per year to attend a development or volunteering opportunity of their choice.
GSMA Head Office, London, UK
1 Angel Lane, London, EC4R 3AB, UK
GSMA Atlanta Office, USA
165 Ottley Drive, Suite 203
Atlanta, GA 30324, USA
Tel: +1 678 281 6600
GSMA Barcelona Office, Spain
Palau de Congressos, Fira de Barcelona, Av. R. Maria Christina
S/N, 08004 Barcelona, Spain
Tel: +34 93 233 3977
GSMA Beijing Office, China
Floor 19, Tower E2, Oriental Plaza
No 1 Changan Street, Beijing, 100738
Tel: (86) 10-85200563
GSMA New Delhi Office, India
11th floor, Hindustan Times House
18-20, KG Marg, Barakhamba,
New Delhi – 110001, India.
Tel: +91 (011) 4322 4400
GSMA Dubai Office, UAE
7 Floor ESO-24-T3, Sheikh Rashid Tower
World Trade Centre, P.O. Box 9204
Dubai, United Arab Emirates
Tel: +971 4 3097022
GSMA Brussels Office, Belgium
Regent Park, 1st floor, Boulevard du regent, 35
1000 Brussels, Belgium
Tel: +32 2 891 8700
GSMA Hong Kong Office, China
Suites 1207-10, Great Eagle Centre, 23 Harbour Road
Wan Chai, Hong Kong
Tel: +852 3960 5000
GSMA Buenos Aires Office, Argentina
Av. Del Libertador 6810 15th Floor, Square Libertador building
C1429BMO, Buenos Aires, Argentina
Tel: +54 11 5367 5400
GSMA Nairobi Office, Kenya
Floor 2, Delta Corner Annex,
Westlands Lane, Ring Road, Westlands
PO Box 45651 – 000100,
Tel: +254 709 073 000
GSMA Shanghai Office, China
1801, 18th Floor, Kerry Parkside Offices
1155 Fangdian Road, Shanghai, 201204
Events Tel: +8621 31236088
Membership Tel: +8613 817865537
Life at the GSMA
- Flexible Working
- Amazing Office Spaces
- Awesome People
- Away Days
- Competitive Remuneration
- Private Medical Insurance
- Health and Life Insurance
- Professional Development Days
- Employee Assistance Programme
- Referral bonuses
- Competitive holiday + Birtholiday