Earth Day 2023: Four ingredients for digital solutions to help people and nature thrive

Saturday, 22 April 2023 marks Earth Day, with the theme ‘Invest in our planet’. To mark the occasion, this blog considers the role of digital technology in protecting natural resources and presents recommendations for designing, and investing in, high impact solutions.

It was co-written by the GSMA ClimateTech and FCDO-funded Reversing Environmental Degradation in Africa and Asia (REDAA) programmes.

Earth Day reminds us of the urgent need to protect natural resources and preserve them for future generations 

Biodiversity loss is a rapidly escalating crisis, with up to one million species facing the threat of extinction. Human activities have significantly altered 75% of the world’s land surface and resulted in the loss of over 85% of wetlands. The degradation of nature has dire consequences for human welfare, including the provision of food, water and livelihood security, undermining society’s ability to mitigate and adapt to climate change.

For generations, Indigenous people and local communities have taken on the crucial role of being the primary guardians of our planet’s natural resources. Despite comprising just 6% of the global population, they are responsible for safeguarding 80% of the world’s biodiversity. Yet, the impact of exploiting our earth’s finite natural resources are disproportionately borne by these local guardians, making inequality worse. 

Digital solutions: A useful tool for nature and people – if used wisely

Digital technology offers significant potential to address these urgent environmental and social challenges. But too often, well-intended digital tech fails to help local people or reach the scale needed to create positive impact on both people and nature. A new report by the GSMA ClimateTech and FCDO-funded Reversing Environmental Degradation in Africa and Asia (REDAA) programmes explores barriers and opportunities to such solutions. It outlines practical steps for more digital technology to realise its potential in helping nature and people thrive together. 

We found strong examples of communities using digital technologies to manage natural resources better. These solutions are diverse: from the use of big data to predict air pollution and restore mangroves, to engaging mobile apps that provide better information and access to finance to help local people plan and manage natural resources, through to GPS technology and remote sensing to track and protect wildlife. The report draws inspiration from three case studies where digital technologies have made positive social and environmental changes:

  • Composite Landscape Assessment and Restoration Tool (CLART): A geo-information based mobile app which has helped over 18,000 villages across five states in India to manage soil and water better; 
  • Treetracker: A mobile money-based app which has supported local communities plant 250,000 trees across Uganda, Tanzania and Kenya; 
  • Guardian bio-acoustic devices: A web platform and digital devices, backed by artificial intelligence and machine learning, deployed to address illegal activities in forests across Indonesia, Brazil, Peru, Ecuador and Cameroon.

Digital solutions: Ingredients for success 

Our work highlights four key ingredients for digital technology to help people and nature thrive together successfully:

  1. Co-create. Local people have a deep understanding of their environment and the challenges they face. Their knowledge offers invaluable insight on the design of more effective and sustainable digital solutions. For example, the GEO Indigenous Alliance uses hackathons to co-design creative digital solutions directly with Indigenous communities. Involving end users and other key stakeholders in the design process leads to greater purchase and long-term sustainability of the solutions, as well as more equitable outcomes. 
  2. Prioritise simple and intuitive user interfaces. An engaging user interface can ensure the tool is easy to navigate, particularly when targeting end users with limited digital or written literacy. For example, CLART, developed by India Observatory, translates complex data into colour-coded maps available in local languages. Extensive research was used to ensure the tool can be easily navigated by users with lower literacy levels. Such solutions should also build on local knowledge and practices already in place. This helps to ensure they are designed in a way that aligns with, and elevates, long-standing or traditional community activities.
  3. Provide direct rewards for using the solution. Tangible benefits, such as financial incentives, can help mobilise and secure community engagement. For example, the Treetracker mobile application incentivises users in East Africa to grow and maintain trees with direct mobile payments. As the rewards of reforestation are not immediately felt, Fairtree circumvents the potential loss of engagement among end users by providing financial incentives at regular intervals after a new tree has been planted. This both incentivises the survival of the trees, as well as creating a meaningful source of income for tree caretakers.
  4. Foster strong local partnerships for longer-term impact. Across all examples, maintaining strong local partnerships and disseminating the technology through trusted individuals in the community was critical to success, facilitating faster and more sustainable buy-in. This helps to overcome potential pushback from community members against external actors, given that local partners are best placed to navigate the power dynamics in each area and advocate for the solution. For example, in Sumatra, Indonesia, Rainforest Connection, the creator of Guardian devices, partnered with an established grassroots non-governmental organisation to introduce their solar-powered bio-acoustic monitoring devices to help protect forests from illegal logging or poaching. Such partnerships increase buy-in with end users, provide context-specific knowledge and maximises the impact of the solutions. 

Investing in a green future

If these four key enabling conditions can be put in place, digital technology offers immense potential for empowering local people in their vital role as caretakers of the world’s natural resources. However, more investment and collaborative action is needed to further develop, test and scale solutions – particularly those that keep local people at the heart of design and decision-making. 

To this end, REDAA funded the Digital Tools for Reversing Environmental Degradation Symposium which took place in January 2023. The symposium brought together 77 delegates from 25 countries and resulted in five seed-funded projects where tech developers, researchers, NGOs and communities are co-creating and testing solutions. 

Meanwhile, the GSMA launched the Innovation Fund for Climate Resilience and Adaptation 2.0 to support digital innovations that strengthen resilience and adaptation to climate change and biodiversity solutions – including nature-based solutions. Start-ups, SMEs and social enterprises leveraging digital technology to serve communities most vulnerable to climate change are invited to apply by 16 May 2023.

Our new report provides recommendations for practitioners working in this space. We hope that it inspires more individuals and organisations to join us in pushing forward digital solutions that truly work for people and nature.


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The Reversing Environmental Degradation in Africa and Asia (REDAA) programme provided funding for activities that supported the development of the research, and technical guidance for the report. REDAA is a programme that catalyses locally led research, innovation and action to help people and nature thrive together across Africa and Asia. It is funded by UK Aid from the Foreign, Commonwealth and Development Office (FCDO) and managed by the International Institute for Environment and Development (IIED).