This study set out to investigate how the mobile industry can trigger mobile internet uptake among those who are not currently using it, but appear economically and technically able to do so. Two distinct countries in Sub-Saharan Africa were selected: Côte d’Ivoire and Tanzania.

As in the rest of the region, mobile internet adoption in these countries is lagging behind network coverage. The findings in this report are drawn from qualitative research conducted in urban, peri-urban and, in Tanzania only, rural locations.

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