The Industry Purpose and External Affairs programme is an initiative showcasing our industry’s work to accelerate the achievement of the United Nation’s SDGs (Sustainable Development Goals). As the first large industry to state its intention to transform lives and protect our planet, the GSMA has unified with the world’s mobile operators who have now unified behind one common industry purpose: Connecting Everyone and Everything to a Better Future. This purpose highlights our commitment to the Sustainable Development Goals (SDGs) and drives this work through its #CaseForChange campaign and Big Data for Social Good. The industry Purpose and External Affairs programme engages and partners with other industries and organisations through our events and institutional relations.