Key Recommendations

Setting targets

Set gender disaggregated targets to monitor and evaluate your initiatives impact in reaching both men and women.
Set targets to align digital skills campaigns with company objectives to help to evidence the return on investment.
Target customer segments that can demonstrate a clear return on investment for the time of the agents and company spend on the campaign.
Consider setting targets around average revenue per user (ARPU).
Consider that targets should validate scaling up digital skills initiatives.

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Disseminating training content

Provisioning gender intentional and inclusive digital skills initiatives

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