
Key Recommendations
Setting targets
- Set gender disaggregated targets to monitor and evaluate your initiatives impact in reaching both men and women.
- Set targets to align digital skills campaigns with company objectives to help to evidence the return on investment.
- Target customer segments that can demonstrate a clear return on investment for the time of the agents and company spend on the campaign.
- Consider setting targets around average revenue per user (ARPU).
- Consider that targets should validate scaling up digital skills initiatives.
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More Modules
Disseminating training content
Provisioning gender intentional and inclusive digital skills initiatives
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