GSMA RCS Business Messaging Labs

What are RCS Business Messaging Labs and how will you benefit from attending?

GSMA RCS Business Messaging Labs have been designed to bring together leading stakeholders in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging platform.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. With the commercial launch of RCS Business Messaging, attendees will experience the latest brand campaigns and will hear about their impressive results so far. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

Interested in sponsoring a GSMA RCS Business Messaging Lab? Please contact to find out about available sponsorship opportunities.

Watch the GSMA Lab experience in the videos below:

RCS Business Messaging Lab:
Los Angeles
Date: 11 September 2018
Sponsored by:  3Cinteractive

RCS Business Messaging Lab: Amman
Date: 10 May 2018
Sponsored by: Cequens

RCS Business Messaging Lab: Barcelona (MWC18)
Date: 25 February 2018
Sponsored by: 3Cinteractive

RCS Business Messaging Lab: Munich
Date: 1 December 2017
Sponsored by: tyntec

What are the different categories of Labs and which should you attend?

GSMA RCS Business Messaging Awareness Lab:

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust. The Awareness Lab is open to both members and non-members.

GSMA RCS Business Messaging Innovators Lab:

The Innovators Lab is aimed at companies who are already engaged with RCS. It enables individuals to contribute to the future of messaging and to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues. The Innovators Lab is for GSMA members only.

GSMA RCS Business Messaging Thought Leaders Lab:

The Thought Leaders Lab is aimed at member companies and specifically at individuals with 10 years of messaging experience. The purpose of these Labs is to set the strategic agenda for messaging for the year ahead. The Thought Leaders Lab is by invitation only.


When are the next RCS Business Messaging Labs taking place?

Location, Host Date Time Category
#1 Florida, USA: 3Cinteractive HQ Wed, 3 May 2017 10:00-17:00
#2 London, UK: GSMA HQ Thu, 8 Jun 2017 10:00-17:00
#3 Shanghai: MWCS 2017 Tue, 27 Jun 2017 10:00-17:00
#4 Seattle, USA: OpenMarket HQ Mon, 26 Jul 2017 10:00-17:00
#5 San Francisco, USA: MWC Americas 2017 Mon, 11 Sep 2017 09:00-12:00
#6 ‘Commercial Models Workshop’, London, UK: GSMA HQ Mon, 23 Oct 2017 10:00-16:30
#7 Bogotá, Colombia: GSMA Mobile 360 – Latin America Wed, 1 Nov 2017 14:30-17:00
#8 Allianz Arena, Munich, Germany: Hosted by tyntec Fri, 1 Dec 2017 10:00-16:00


Atlanta, GA, USA:  Hosted by CLX Communications

Wed, 31 Jan 2018


#10 Barcelona, Spain (Mobile World Congress 2018): Hosted by 3Cinteractive Sun, 25 Feb 2018 12:00-17:00
#11 San Francisco, United States: Hosted by Google Wed, 25 Apr 2018 10:00-16:00 Thought Leaders
#12 Amman, Jordan: Sponsored by Cequens Thu, 10 May 2018 10:00-17:45 Awareness
#13 Shanghai, China (Mobile World Congress Shanghai 2018) Wed, 27 Jun 2018 13:00-17:00 Innovators
#14 Los Angeles, United States (Mobile World Congress Americas 2018): Sponsored by 3Cinteractive Tue, 11 Sep 2018 11:00-17:30 Awareness
#15 Toronto, Canada: Hosted by Samsung Thu, 27 Sep 2018 10:00-17:00 Awareness
#16 Rio de Janeiro, Brazil Tue, 9 Oct 2018 10:00-17:00 Awareness
#17 London, UK: Hosted by Esendex Wed, 24 Oct 2018 10:00-17:00 Awareness
#18 Moscow, Russia (M360 Russia) Wed, 31 Oct 2018 9:30-13:00 Awareness
#19 New Jersey, United States: Hosted by Verizon Thu, 15 Nov 2018 10:00-17:00 Awareness
#20 Buenos Aires, Argentina (M360 LatAm) Wed, 5 Dec 2018 13:00-17:00 Awareness
#21 Florida, United States: Sponsored by 3Cinteractive Thu, 24 Jan 2019 10:00-17:00 Thought Leaders
#22 Barcelona, Spain (Mobile World Congress 2019) Sun, 24 Feb 2019 10:00-17:00 Awareness


Please register your interest in attending our upcoming Labs here:

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