The US and Canada are among the global leaders in terms of 5G adoption, with adoption rates expected to reach 59% in the US, and 34% in Canada by the end of 2023. This reflects the ambitious rollout plans of operators and a strong demand from consumers for new services

As 5G adoptions expands, the monetization imperative grows, with operators assessing the new wave of 5G consumers and gauging the impact of increased 5G adoption on data traffic and mobile revenues. 5G standalone will be essential to delivering the full benefits of 5G in the coming years, while private 5G offers new opportunities for mobile operators.

In addition to 5G monetization, additional trends shaping the mobile ecosystem in the region include generative AI, eSIM which is building momentum, the shift towards circularity, and fintech.