GSMA | Mobile for Development

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Top 10 recommendations for reaching women with mobile

Relevant for mobile operators, policymakers, the development community and other stakeholders who are seeking to reach women with mobile products and services in low- and middle-income countries. How can mobile operators reach women with mobile across low- and middle-income ...

Choose to challenge: Looking at the mobile gender gap

As we celebrate International Women’s Day, it is important to reflect on the year that has passed and its impact on women. The theme of International Women’s Day this year is “Choose to Challenge” and a critical challenge is the digital gender gap. The year 2020 marked the ...

The importance of digital literacy to access sexual and reproductive health content via mobile internet

We know that mobile internet content can bring invaluable benefits to millions of women worldwide. But developing relevant e-health services for women is not only about making information and services available through an app, a website, SMS or USSD channels; it’s also ...

Key take-aways from GSMA Connected Women at Thrive Africa

At the end of September 2020, over 90 people from all over the world – from the mobile industry, the ICT industry, governments, the international development sector and the academic community – joined the Connected Women seminar on reaching women at scale to accelerate ...

Grameenphone’s GPAY app: How small changes can make a big difference for women

Listening to customers to understand the barriers that restrict women from using mobile services can be instrumental in helping MNOs uncover some cost-effective quick wins for reaching female customers. This blog talks about one such quick win, which was unearthed by ...

Does just being a woman reduce the likelihood of using mobile?

Women in low-and-middle income countries (LMICs) are 8 per cent less likely than men to own a mobile phone, and 20 percent less likely to use mobile internet, or own a smartphone.[1] While this ‘mobile gender gap’ is well-documented, new econometric analysis by ...

The digital divide at the intersection of gender and disability

Our GSMA Connected Women and Assistive Tech teams analysed data from the GSMA Intelligence Consumer Survey 2019 to better understand the characteristics of digital inclusion of women with disabilities. The message is clear: women with disabilities are disproportionately ...

“Safety and security”: How mobile operators can improve the safety and security of their services for women to help close the mobile gender gap

This is one of a series of blogs that deep dives into our framework to help mobile operators close the gender gap in their customer base. This blog focuses on one of the five themes that we believe mobile operators should focus on to address the most common barriers ...

Adapting services for digital inclusion during COVID-19: Grameenphone’s Sign-Line

During the COVID-19 pandemic, it’s more important than ever to ensure that everyone is digitally included. However, mobile internet and digital content are out of reach for many.

“Usability and skills”: How mobile operators can help close the mobile gender gap by improving the usability of their services and women’s skills

“Relevance”: How mobile operators can improve the relevance of their services for women to help close the mobile gender gap

Why COVID-19 has increased the urgency to reach women with mobile technology

As COVID-19 inevitably spreads across low- and middle-income countries resulting in tragic health and economic impacts, lockdowns, uncertainty and misinformation, a mobile phone can be a lifeline. Mobile is the primary way most people in these settings access the internet, ...

Announcing the Launch of the GSMA Innovation Fund for Mobile Internet Adoption and Digital Inclusion

Mobile networks have become the primary way of accessing the internet in low- and middle-income countries (LMICs), driving economic growth, enabling access to life-enhancing services, and creating multiple opportunities for people and businesses to thrive. In fact, at a time ...

M-Koba: Vodacom Tanzania’s Innovation to Digitise Savings Groups

“My younger sister was getting married in December 2019. As her elder sister, it was my responsibility to make sure that her day turned out exactly as she always dreamt of growing up. She had to look her best on the day and I needed extra money to make this happen.” Romana ...

10 years since the launch of the GSMA Connected Women Programme: Reflections on Progress

This is an important year for reflection and renewed commitment to gender equality. It is 25 years since the landmark Fourth World Conference on Women where world leaders adopted a clear blueprint for achieving gender equality: the Beijing Declaration and Platform for ...

Econet’s EcoSure Solution: Driving Women’s Financial Inclusion in Zimbabwe

“Women need to be listened to. Technology is technology; it is the emotional appeal that will carry the day.” Godwin Mashiri, General Manager of Econet EcoSure, shares the importance of financial inclusion for women in Zimbabwe and the influential role they play.

From Benin to Zimbabwe – Reflections on Connected Women’s Capacity Building engagement

Building capacity with regulators and policymakers has been at the forefront of the GSMA Connected Women’s team efforts to reduce the gender gap in mobile internet and mobile money services in low- and middle-income countries. Our course on ‘Bridging the Mobile Gender Gap’ ...

Mobile money: A product of choice for women to send and receive remittances

Earlier this year, I had the privilege to participate in an International Experts Roundtable in Rome on the topic of “Women’s financial inclusion and the role of remittances”. This roundtable marked the occasion of the United Nations International Day of Family Remittances ...

The promise of mobile money for further advancing women’s financial inclusion

The findings of this blog are based on Findex 2017 microdata released in October 2018. In this blog, we discuss the role of mobile money in driving financial inclusion, particularly for women. Mobile money has the potential to close the gender gap in account ownership Since ...

The Conectadas Project: an innovative approach to deliver the Mobile Internet Skills Training Toolkit, empower women in Guatemala and increase MNO’s data revenues

As part of the GSMA’s Connected Women Commitment Initiative, Tigo Guatemala committed to design strategies aiming to increase the proportion of women in their mobile internet customer base in Guatemala from 46% to 50% by 2020. To reach this goal, Tigo partnered with SHEVA, a ...

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