MWC18 Seminar: MaaP – The Future of Brand Communications
Venue: Room CC1.5 (Seminar Theatre 1) and Room CC1.1 (Seminar Theatre 2) South Entrance (Level 1), FIRA
The world’s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.
Join Deutsche Telekom, Google, Samsung, Vodafone and major global brands who will give live demonstrations of these exciting new campaigns. As brands prepare for the advent of Artificial Intelligence, RCS is leading the charge toward a new age of communications.
To attend the seminar, please ensure you have first registered for Mobile World Congress 2018 on the official website.
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|14:00 – 14:05||David O’Byrne, IP Communications Project Director, GSMA||RCS: Maximising Brand Communications||Welcome and Introduction|
|14:05 – 14:10||John Duffy, CEO – 3Cinteractive|
|14:10 – 14:25||Dr Petja Heimbach, Vice President Communication Products – Deutsche Telekom,
Demo by Bianca Loewemann
|3.5bn reasons leading towards trust & customer delight|
|14:25- 14:35||Oscar Gallego, Global Head of Smart Communications and Security – Vodafone||Vodafone RCS Messaging – Ready for Business|
|14:35 – 14:45||Pete Mossman, Director of Production and Strategic Delivery – ITV + live demo by OpenMarket,
Demo by Greg Hoy – OpenMarket
|Using RCS to Build a Better Communications Strategy|
|14:50 – 15:00||Amir Sarhangi, Head of Project Management – RCS – Google||Engaging Mobile Consumers with RCS|
|15:00 – 15:10||Doug Garland, Vice President, Innovation & Partnerships, Sprint||Messaging: What’s Old is New Again|
|15:10 – 15:20||Laura Balinskas, Sr. Digital Marketing Manager at Subway
Demo by David Galante – Mobivity
|Subway & Mobivity: Driving sales with personalization & Google RBM|
|15:25 – 15:30||Amit Shah, CMO – 1-800 Flowers
Demo by Devarshi Shah, Head of Product, Rich Messaging – Twilio
|15:30 – 15:40||Sean Yoo, Director of Product Innovation – RCS Program Manager||Samsung RCS/MaaP: Enabler for the most Powerful Messaging Communication||Session will include live demo|
|15:40 – 15:45||Theo Vachovsky, Principal Product Manager, SkyScanner||Skyscanner Demo|
|15:45 – 15:50||Lihi Pinto-Fryman, Co-Founder & CMO, Syte||Syte Demo|
|15:50 – 16:00||1. ITV
4. 1800 Flowers
5. Samsung Brand
6. Moderator: David O’Byrne
|Members of the panel will share their perspectives followed on the following topics, followed by an audience Q&A:|