RCS Live #4: Unlocking the Power of RCS
Did you miss the fourth ‘RCS Live’ webinar, Unlocking the Power of RCS with Out There Media?
In this webinar, Kerstin Trikalitis, CEO and Co-Founder of Out There Media showcased the outstanding results of large scale RCS campaigns and presented how Brands and Mobile Operators could unlock massive revenue opportunities. Kerstin explained the great potential RCS offered:
- Brand and Agencies: showing them the way forward to enter into a one-on-one dialogue with their audience, at scale – combining the universality of messaging with personalisation and interactivity in a rich media environment
- Mobile Operators: unlocking new, significant revenue streams from advertising and the unique opportunity for Mobile Operators to become a substantial player in the digital ad space
Programme Marketing Director, GSMA
Paul joined the GSMA in January 2017 and is responsible for the delivery of Marketing activities within the Future Networks programme. A vital programme of the GSMA’s strategic focus, delivering industry scale for IP Communications and 5G while considering Network Economic challenges for the Mobile industry as it transitions to a 5G Era.
Paul has over 20 years’ experience in the Mobile industry within operator and service provider environments across seven different countries, having launched many niche mobile propositions in these markets.
CEO and Co-Founder, Out There Media
Kerstin is the Co-Founder and CEO of Out There Media, one of the leading mobile technology and data companies, and as such is responsible for the company’s global growth, working closely with Fortune 500 brands as well as with tier 1 mobile operators.
Kerstin is a notable industry speaker having spoken at the United Nations Media Summit, the World Economic Forum and a number of tech and marketing events, such as Mobile World Congress.
Kerstin holds an MBA from ESADE and an M.A. Business Administration and Economics from the Vienna University of Economics and Business Administration. Kerstin is a Harvard Business School Alumni (OPM), an Endeavor High Impact Entrepreneur, and has been on the Jury at Cannes Lions. Kerstin has also been named among the “Top 50 Female Executives in Mobile”, the “10 Women Who Rock the Marketing Industry Today”, and the global “Lovely Mobile Leaders” for the past three years. She is half Danish and half Greek and speaks six languages.
Out There Media (OTM) is a leading mobile advertising and data monetization company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology, MobucksTM .
The company’s platform enables mobile operators to monetize their data, assets and subscriber base enabling brands and agencies to reach their audiences in a highly targeted manner with OTM’s “micro-targeting at scale,” approach – leading to unprecedented levels of consumer engagement.
OTM works with Fortune 500 companies such as Unilever, Pepsi, Nestle, L’Oreal, Coca Cola, P&G, etc. The Company is headquartered in Vienna, Austria with operations across the globe.
More from RCS Live
‘RCS Live’ presents you with webinars from innovators within the RCS ecosystem who share their latest findings, discuss new campaigns and debate some of the questions faced by the industry.
Learn more about upcoming webinars and catch up on any you’ve missed.