About Us

The GSMA has a strong and growing presence in the Middle East and North Africa region, with an office in Dubai, and a team of staff spread across the region in Egypt, Jordan, Kuwait, Tunisia and UAE. Among the GSMA’s key activities in the region are public policy engagements, coordination of regional interest groups and member services.

To learn more about the GSMA in the Middle East and North Africa region, please contact MEA@gsma.com.

Middle East and North Africa Team

Jawad Jalal Abbassi

Head of MENA, GSMA

Jawad Jalal Abbassi

Jawad leads the GSMA MENA team in the UAE, Kuwait, Lebanon, Jordan, Egypt and Tunisia responsible for GSMA work & activities in the MENA region, which spans 25 countries. He oversees the MENA advocacy activities and GSMA programs such as future networks and technology programs. As a team, our role also includes engaging our members (the mobile operators) in the strategic directions of the GSMA including strategies for 5G deployments, Internet of Things, Identity and AI.

The GSMA MENA team works with a wider team of mobile experts based in London and other locations within the GSMA is in charge of engaging all stakeholders in the region and advocacy work to ensure the sustainable investments in mobile broadband networks. Our work includes promoting the mobile industry’s positive contributions to regional and national economic development at the highest levels, influencing the region’s major opinion leaders.

Jawad’s career experience in ICT and Media spans 26 years. Before joining the GSMA as head of MENA in Oct 2015, Jawad managed the Arab Advisors Group, which he had founded in 2001 and sold 55% of the company to the Arab Jordan Investment Bank in 2005. Before founding Arab Advisors Group, Jawad’s career experience included working as a senior telecommunications and technology consultant with the Yankee Group in Boston – USA.  Between 1998 and 2000, Mr Abbassi was a Senior Analyst with the communications research arm of the Economist Intelligence Unit in Boston.

Jawad is also a frequent guest speaker at conferences and seminars related to technology, communications and media in the Arab World.

Jawad has received his BSc in engineering from the American University in Cairo -Egypt in 1993 and received a scholarship for an MSc in information systems from the London School of Economics in 1998. He also completed executive education courses in finance for Senior Executives from Harvard Business School in July 2010 and Comparative Tax Policy in August 2018 from Harvard Kennedy School.

Mohamed Abbes

Head of Public Policy, MENA, GSMA

Mohamed Abbes

Mohamed is the Head of Public Policy for the Middle East and North Africa at GSMA. He is part of a wider GSMA MENA team in UAE, Kuwait, Lebanon, Jordan, Egypt and Tunisia engaging our stakeholders in GSMA work & activities in the MENA region, which spans 25 countries.

The GSMA MENA team works with a wider team of mobile experts based in London and other locations within the GSMA and is in charge of engaging all stakeholders in the region and advocacy work to ensure the sustainable investments in mobile broadband networks. Our work includes promoting the mobile industry’s positive contributions to regional and national economic development at the highest levels, influencing the region’s major opinion leaders.

Mohamed’s career experience spans 18 years, of which 16 years in ICT. Before joining GSMA, he led the advisory and strategic consulting in the telecommunications regulation within PwC for one year across North and West Africa regions. He also served as Senior Manager Regulatory Affairs for Ooredoo Group in Qatar, for three years, providing support to Ooredoo teams in 11 countries.

His previous career experience included working as the Head of Regulatory Affairs and Wholesale Business Department at Ooredoo Tunisia for four years. And before that, Mohamed has held a technical position as Manager of Mobile Network Deployment at Ooredoo Tunisia for seven years including an intra Group assignment in Central African Republic in 2009 as Head of Rollout at Telecel CAR.

Mohamed holds a Master’s degree in Engineering from Tunis School of Engineering (2001).

Amr Hashem

Technology Director, MENA

Amr Hashem

Amr Hashem is the Technology Director for MENA. His responsibility is to ensure the effective participation of MENA stakeholders in shaping the evolution of mobile technologies

Amr has 25 years of experience in converged telecommunications technologies, policies and regulations, serving in both private and public sector institutions.

His public sector experience include assignments at the Egyptian Financial Supervisory Authority where he served as Assistant Chairman for Information Technology and Member of Executive Committee 2008-2010; and the Egyptian Ministry of Communications & IT where he served as the Minister’s Advisor for telecommunication policies and Member of Executive Committee 1999-2008. Amr served as a board member and member of Technology and Investment Committees of Telecom Egypt 2004-2008. Amr worked with Etisalat Misr as inhouse consultant and Senior Manager for Commercial Strategy and Business Development 2010-2017.

Amr holds a B.Sc. Communications Engineering from Alexandria University and an MBA in Corporate Strategy & Economic Policy from the Maastricht School of Management. He is currently completing a Ph.D in Management of Technology at Nile University, Cairo.

Rola Osseiran

Senior Marketing Manager, MENA & SSA

Rola Osseiran

Rola Osseiran is Senior Marketing Manager for both the Middle East and North Africa, and Sub Saharan Africa regions. She has extensive experience in the regional marketing industry having lived and worked in Ivory Coast, Lebanon and UAE; strong relations with key regional decision makers and influencers including regulators, industry players and media; and proficiency in three languages – English, Arabic and French.

From 2008 to 2016, Rola was at the forefront of all marketing and communication efforts in SAMENA Telecommunications Council, working closely with members of the Board, Council and the various Committees/working groups, to plan and implement annual strategic, marketing and communication plans covering 25 countries (South Asia, Middle East, North Africa). In 2016, Rola joined an international consultancy firm to head the Marketing and Client Relations department, lobbying with governments, decision makers and C-level over 35 countries in the Middle East and Africa.

Rola’s career experience as a marketing professional is complemented with a Degree in International Management and Business Marketing from the American University of Science and Technology, and has more than 16 years of work experience in banking and Telecoms.

 

 

Wangari Karuoya

Advocacy Marketing Manager, MENA & SSA , GSMA

Wangari Karuoya

Wangari Karuoya is the Advocacy Marketing Manager, Africa and Middle East and is based in Nairobi. Wangari manages local implementation of the annual marketing and communications plan, region-specific marketing content and regional and in-country campaigns to increase awareness and action within target audience groups. She works very closely with colleagues and programmes focused across both regions. Prior to joining the GSMA she worked with Save the Children International, a Non- Governmental Organization that deals with issues of health, education and child protection as the Campaign and Communication Officer.

Wangari holds a Bachelor’s degree in International Relations from the United States International University and is currently pursuing her Master’s degree in Development Communication at the same institution.

Quincy D’Silva

Business Operation Manager, MENA, GSMA

Quincy D’Silva

Quincy is the Business Operation Manager in the MENA Region. She is part of a wider GSMA team working alongside London and other regional offices. Quincy oversees the daily operations of the business in the region ensuring processes are adhered to and goals and objectives are achieved.

The GSMA MENA team works with a wider team of mobile experts based in London and other locations within the GSMA and is in charge of engaging all stakeholders in the region and advocacy work to ensure the sustainable investments in mobile broadband networks. Our work includes promoting the mobile industry’s positive contributions to regional and national economic development at the highest levels, influencing the region’s major opinion leaders.

Quincy has over 20 years of experience working with various multinational organisations with over 10 years of Office Management and over 5 years of HR experience. Her career started in India, where she worked in Customer Service roles for E-funds International (US Based) and Prudential UK. Thereon moving into Administration and EA roles with the UAE. Having worked in the UAE for over 15 years, Quincy holds extensive knowledge of the rules and regulations in the region in terms of employment, visa formalities and setting up office.

Quincy holds a Diploma in Human Resources and is an Associate CIPD.