Promising Starts in Mobile Microinsurance: Tigo Senegal & Telenor Pakistan
The global microinsurance market is estimated at 4 billion individuals, but the cost of selling and administering low-value policies makes microinsurance uneconomical for many traditional providers. Mobile phones have the potential to radically reduce the costs associated with enrolling and collecting payments from low-income customers who have previously been excluded from the insurance market. Ancillary benefits to non-traditional providers can also bolster the business case for microinsurance. For example, mobile network operators (MNOs) can benefit from improved brand perception, higher ARPUs, and churn reduction when they couple microinsurance to their core telecom offering.