Privacy

Promoting transparency, choice and trust in the digital society

Our mission is to increase consumer trust by promoting high standards of data protection and privacy, and advocating for greater transparency and choice over how personal data may be used.

Mobile phones and other connected devices are the main portal through which people access the digital world. Every activity or item of personal information shared in this realm makes up a person’s digital identity. The collection of personal data by apps and devices can be highly beneficial, enabling service providers to open up new possibilities for individuals and society: better products, smarter cities, services that improve health and disaster response systems, for example.

For the digital economy to achieve its potential for everyone, consumers must trust the online environment. The GSMA continually tracks developments in the ever-changing digital ecosystem, from the rise of location-based services to the implications of big data analytics and the Internet of Things. We work with governments, regulators and the wider mobile industry to promote transparency and choice and to encourage responsible privacy governance practices, for example through the GSMA Privacy Principles.

RESOURCES
Cross-border data flows

Cross-Border Data Flows: Realising benefits and removing barriers

Documents

Wednesday 5 Sep 2018 | 2018 | Cross-Border Data Flows | Data Protection | Global | Privacy | Research & Reports |

This report describes the benefits of cross-border data flows for individuals, businesses and governments, and explores the damaging impact of data localisation measures – requiring that certain types of data remain in country or be stored on local servers

Regional Privacy Frameworks and Cross-Border Data Flows

Document

Wednesday 5 Sep 2018 | 2018 | Asia Pacific and Greater China | Cross-Border Data Flows | Data Protection | Privacy | Research & Reports |

According to McKinsey research, international data flows have increased global GDP by 10.1 per cent over the past decade. Both ASEAN and APEC have officially recognised in their privacy frameworks the vital contribution that ...

Cross-Border Data Flows Enable the Digital Economy: An overview

Documents

Monday 25 Sep 2017 | 2017 | Cross-Border Data Flows | Data Protection | Global | Policy Position | Privacy |

The free flow of data across borders is essential for the digital economy, yet many governments place restrictions on the movement of data internationally. Some of these restrictions may be unnecessary and can stifle innovation, ...

Principles, guidelines and positions

Smart Data Privacy Laws

Documents

Monday 24 Jun 2019 | 2019 | Global | Privacy | Research & Reports |

Sensing the huge opportunity of digital transformation, governments are keen to establish a regulatory environment that supports data-driven economic growth while strengthening trust in technology. Many countries are therefore considering data privacy laws

Safety, privacy and security across the mobile ecosystem

Documents

Friday 24 Feb 2017 | Child Online Protection | Mobile Security | Privacy | Research & Reports |

This report seeks to explain the major issues and challenges around safety, privacy and security in the mobile world, highlighting the complexities and trade-offs and demonstrating the industry initiatives and actions which are already ...

Mobile Privacy and Big Data Analytics

Document

Friday 24 Feb 2017 | Internet of Things | Privacy | Research & Reports |

Big data analytics can have a significant impact on societal aims such as the UN Sustainable Development Goals and has the potential to deliver more effective health outcomes, better environmental management, increased opportunities ...

Mobile Privacy Principles

Document

Friday 5 Feb 2016 | 2016 | Data Protection | Global | Guidelines | Mobile Apps | Privacy |

In January 2011, the GSMA published a set of universal Mobile Privacy Principles that describe the way in which mobile consumers’ privacy should be respected and protected when consumers use mobile applications and services that ...

Privacy Design Guidelines for Mobile Application Development

Document

Wednesday 1 Feb 2012 | 2012 | Data Protection | Global | Guidelines | Mobile Apps | Privacy |

Following a GSMA review of existing mobile operating systems (OS) and application security frameworks, and after discussions with industry players and application developers, it became clear that there is an inconsistent approach to ...