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2019 Will See RCS Transform Digital Marketing

2019 Will See RCS Transform Digital Marketing  Over the course of 2018, Rich Communications Services (RCS) proved its capacity not only to work as promised, but to make the brands using it some serious returns on investment.  RCS Business Messaging …Read more

Innovation Heat Map Trends

Innovation Heat Map Trends By Osaze Obazuaye, Future Networks, GSMA Cost reduction is at the forefront of Network Economics; therefore, it is important to identify the innovators who can demonstrate these savings, primarily in infrastructure sharing, backhaul relief and energy …Read more

GSMA Launches New Forum to Support 5G Cloud-Based AR/VR

At Huawei’s 9th Global Broadband Forum held in London we announced the launch of a new industry-wide initiative called The GSMA Cloud AR/VR Forum that is designed to accelerate the delivery and adoption of 5G cloud-based augmented reality (AR) and …Read more

Industry Experts Gather in London to Strategise Deployment of RCS

Industry Experts Gather in London to Strategise Deployment of RCS The GSMA’s RCS Business Messaging Labs are now an established fixture of the mobile industry calendar. With a total of 65 operator launches and 194 million Monthly Active Users, RCS …Read more

GSMA LAUNCHES NEW INDUSTRY-WIDE INITIATIVE TO SUPPORT DEVELOPMENT OF OPERATOR EDGE CLOUD AR/VR

Multiple Operators, Vendors and Content Providers to Collaborate to Accelerate Deployment of Augmented Reality/Virtual Reality Technology London: The GSMA today announced the launch of a new industry-wide initiative called The GSMA Cloud AR/VR Forum that will focus on the development of cloud virtual …Read more

Leading the Way in 5G Fixed Wireless Access

“Connectivity is at the core of every company’s digital transformation. 5G will have a significant impact on how businesses work and how they engage with their customers” By Mo Katibeh, Chief Marketing Officer, AT&T   Fixed Wireless Access (FWA), especially …Read more

The Role of RCS in the Digital Enhancement of Everyday Life

Much attention has rightly been paid lately to how Rich Communication Services, or RCS, will transform the ways business can communicate with its customers: how brands can keep consumers updated on developments, and market what they have to offer, in …Read more

RCS takes centre stage at in Los Angeles as momentum builds behind business applications

RCS takes centre stage at in Los Angeles as momentum builds behind business applications At 25 years old and still going strong, SMS is the world’s most successful messaging platform, used today by more than 5 billion people worldwide.  As …Read more

US Industry Talks up 5G Impact at Mobile World Congress Americas

The United States is betting big on 5G. According to GSMA Intelligence there will be 1.3 billion global 5G connections by 2025 including 203 million in North America and three of four US operators have already announced plans to launch …Read more
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