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GSMA Business Messaging Labs Continue to Grow the RCS Ecosytem

GSMA Buiness Messaging Labs Continue to Grow the RCS Ecosystem The Future Networks programme instigated an initiative called the GSMA RCS Business Messaging Labs last year that was designed to bring leading stakeholders in the messaging industry together such as …Read more

5G is Arriving, and the World is Taking Note

As the technical and commercial understanding of 5G matures, the many vertical industries who partner regularly with mobile network operators – and the public at large – are increasingly engaging with this new network technology as something more than just …Read more

Brands Showcase Live RCS Business Messaging Campaigns to Consumers at MWC 2018

Momentum of RCS services was very much in evidence at Mobile World Congress 2018 with a number of announcements at the show. Over 50 networks have now launched, with a number of network interconnections in the Americas and Europe and a wave of brands launching trials of RCS Business Messaging services.Read more

RCS Driving Digital Transformation with Twenty Times the Conversion Rate Compared to SMS

One of the highlights of Mobile World Congress 2018 was a conference session titled ‘Digital Transformation for the Consumer 2.0’ that examined how brands are looking beyond transactions to ongoing, personal conversations with their consumers. The session was opened by Rimma Perelmuter, CEO and Global Board Director at Mobile Ecosystem Forum, who outlined the challenge many brands faced in dealing with numerous channels to communicate with their customers.Read more

Multiple Industries’ Rallying Call for 5G to Herald a New Era of Automation

This time last year, 5G was a subject shrouded in relative obscurity. The prospect of high speeds, low latency and vastly improved Network Slicing capabilities were understood but had not yet been analysed with rigour or depth by the many industries served by mobile networks. Read more

Big Brands Back RCS as Network Technology Comes to Life at MWC 2018

Digital technologies are undergoing a seismic transformation. Many aspects of everyday life are now affected by digital technology; from accessing services to the way we communicate with our colleagues and friends, human behaviour has changed dramatically over recent years.Read more

New Research Highlights Consumer Demand for Rich Communications Services

We recently teamed up with mobile messaging provider OpenMarket on a piece of research to find out what consumers really think about RCS and the opportunities it presents to interact with brands in a more compelling way. An staggering 79% of consumers find RCS appealing. Download the research study to find out more.Read more

RCS and 5G Take Centre Stage at Mobile World Congress 2018

This year’s Mobile World Congress is a particularly significant one for the GSMA’s Future Networks Programme. It marks a turning point in the road to commercial reality for two transformative technologies: Rich Communications Services, or RCS, and 5G.Read more

Building a Commercial Models Framework to Monetise Messaging as a Platform

With the rapid growth of chatbots and artificial intelligence (AI), one of the biggest challenges facing mobile operators is how to shape the business models for these new IP-based messaging services. As business communications evolve from one-off messages to chat …Read more
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