Venue: Ru Room (Level 2), Jumeirah Himalayas Hotel
The world’s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 55 launches and 167 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.
The GSMA’s Future Networks Programme will host an RCS Business Messaging Seminar at Mobile World Congress Shanghai 2018. Join us at this much anticipated event in Shanghai and hear from 3Cinteractive, China Mobile, KDDI, NTT DoCoMo, Samsung, Softbank and WIT Software who, along with the GSMA, will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more. The agenda can be found at the bottom of this page.
Please submit your details in the form below to pre-register for the RCS Business Messaging Seminar. To attend the seminar, please ensure you have also purchased your pass for Mobile World Congress Shanghai 2018 on the official website.
Welcome and Introduction
The Year Ahead for RCS and the Future Networks Programme
David O’Byrne, IP Communciations Project Director, GSMA10:10
China Mobile RCS Presentation
Fireside Chat with Japanese Operators
Hideyuki Koto, Manager, Service Planning/A2P Business Strategy, KDDI
Akiko Tobe, Manager, Smart-life Planning Dept., NTT DoCoMo
Yoshinori Chiba, Director, AI & Data Consulting Dept., Softbank10:45
Samsung RCS Presentation
Sanghee Lee, Principal Engineer/CSR Leader, Samsung11:00
Luis Silva, CEO, WIT Software11:15
The ‘Messaging as a Platform’ Opportunity — Driving Conversational Commerce for Brands
– What is Conversational Commerce and why does it matter to brands and consumers?
– Messaging as a Platform and RCS are paving the way for true Conversational Commerce
– Leading brands in the U.S. are embracing the power of RCS and Messaging as a Platform
Jeff Michaud, VP Client Strategy, 3Cinteractive11:30
– What are the foreseen changes in the market?
– What new technologies should market-players prepare for?
– What is the strategic vision moving forward?
– How do we scale?
– What are enterprises looking for from RCS?
End of Seminar