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MWC Shanghai 2018 Seminar
RCS Business Messaging: The Future of Brand Communications

Start:
June 28 @ 10:00 am
End:
June 28 @ 12:00 pm
Venue:
Jumeirah Himalayas Hotel
Address: Google Map
No. 1108 Mei Hua Road
Pudong, Shanghai 201203 China
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Venue: Ru Room (Level 2), Jumeirah Himalayas Hotel

The world’s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 55 launches and 167 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.

The GSMA’s Future Networks Programme will host an RCS Business Messaging Seminar at Mobile World Congress Shanghai 2018. Join us at this much anticipated event in Shanghai and hear from 3Cinteractive, China MobileKDDI, NTT DoCoMoSamsungSoftbank and WIT Software who, along with the GSMA, will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more. The agenda can be found at the bottom of this page.

 

Please submit your details in the form below to pre-register for the RCS Business Messaging Seminar. To attend the seminar, please ensure you have also purchased your pass for Mobile World Congress Shanghai 2018 on the official website.

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Agenda

10:00

Welcome and Introduction

The Year Ahead for RCS and the Future Networks Programme

David O’Byrne, IP Communciations Project Director, GSMA

10:10

China Mobile RCS Presentation

China Mobile

10:25

Fireside Chat with Japanese Operators

Hideyuki Koto, Manager, Service Planning/A2P Business Strategy, KDDI

Akiko Tobe, Manager, Smart-life Planning Dept., NTT DoCoMo

Yoshinori Chiba, Director, AI & Data Consulting Dept., Softbank

10:45

Samsung RCS Presentation

Sanghee Lee, Principal Engineer/CSR Leader, Samsung

11:00

Fireside Chat

Luis Silva, CEO, WIT Software

11:15

The ‘Messaging as a Platform’ Opportunity — Driving Conversational Commerce for Brands

– What is Conversational Commerce and why does it matter to brands and consumers?

– Messaging as a Platform and RCS are paving the way for true Conversational Commerce

– Leading brands in the U.S. are embracing the power of RCS and Messaging as a Platform

Jeff Michaud, VP Client Strategy, 3Cinteractive

11:30

Industry Panel

– What are the foreseen changes in the market?

– What new technologies should market-players prepare for?

– What is the strategic vision moving forward?

– How do we scale?

– What are enterprises looking for from RCS?

  • 3Cinteractive
  • KDDI
  • NTT DoCoMo
  • Samsung
  • Softbank
12:00

End of Seminar