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M360 LatAm – GSMA RCS Business Messaging Awareness Lab #24

Start:
June 5 @ 11:00 am
End:
June 5 @ 5:00 pm
Venue:
Hilton Mexico City Reforma Av. Juárez 70, Colonia Centro, Centro 06010 Ciudad de México, Mexico
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Lugar:  Hilton Mexico City Reforma, Sala: Dona Socorro

El Programa Future Networks celebrará la 24.ª Sesión de la GSMA sobre mensajería RCS para empresas en la conferencia M360 LatAm el miércoles 5 de junio de 2019 con el patrocinio de Infobip.

Participar en una Sesión de la GSMA sobre mensajería RCS para empresas le permitirá contribuir al futuro de la mensajería para empresas.

Ya sea en el área del diseño de la experiencia del cliente o en la de la información base para las normas de la GSMA, su contribución garantizará un ecosistema abierto de trabajo conjunto que permita hacer realidad el valor de 74 mil millones de dólares estimado para el año 2020.

Las relaciones son una parte destacada de las sesiones. En el pasado, los asistentes han establecido contactos de trabajo importantes.

La Sesión sobre mensajería está dirigida a empresas para las que el RCS es algo nuevo.
El objetivo de estas sesiones es que los participantes obtengan información sobre el servicio Operator RCS, la norma GSMA Universal Profile, el Ecosistema RCS (operadores, marcas, empresas tecnológicas y empresas de marketing), el despliegue global del protocolo RCS, la adopción de terminales, la experiencia del cliente, pruebas de marcas, modelos comerciales y privacidad, y seguridad y confianza.

Además de aprovechar las importantes oportunidades de establecimiento de contactos, los participantes también podrán escuchar a oradores destacados hablar sobre, entre otros, los siguientes temas:

  • Posición global del protocolo RCS
  • Lograr economía de escala
  • Soluciones técnicas
  • Justificación comercial de la mensajería RCS para empresas
  • ampañas de marca y resultados

 

Este evento tendrá traducción simultánea al inglés/español.

Sobre Infobip

Infobip permite a las empresas enviar mensajes a través de cualquier canal, cualquier dispositivo, en cualquier momento y en cualquier lugar del mundo. La tecnología de Infobip crea interacciones móviles sin problemas entre empresas y personas, además de simplificar la integración de casi todas las capacidades de comunicación. Con más de una década de experiencia en la industria, Infobip se ha expandido para incluir 61 oficinas en seis continentes que ofrecen una plataforma de mensajería desarrollada internamente con capacidad para llegar a más de seis mil millones de dispositivos móviles en más de 190 países conectados a más de 800 redes de telecomunicaciones. La compañía presta servicios y se asocia con operadores móviles líderes, aplicaciones de mensajería, bancos, redes sociales, compañías de tecnología y agregadores.

Más información en https://www.infobip.com/en/about

 

 

Para atender el evento, también tendrás que registrarte para el
Mobile 360 – Latin America

 

Venue:  Hilton Mexico City Reforma, Room: Dona Socorro

The Future Networks Programme will be hosting the twenty-fourth GSMA RCS Business Messaging Lab at M360 LatAm on Wednesday 5th June 2019 sponsored by Infobip.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

    • Global position of RCS
    • Achieving scale
    • Technical solutions
    • The business case for RCS Business Messaging
    • Brand campaigns and results

 

This event will be simultaneously translated into English/ Spanish.

 

 

About Our Sponsor: Infobip 

Infobip powers enterprises to deliver messages across any channel, any device, at anytime and anywhere worldwide. Infobip’s technology creates seamless mobile interactions between businesses and people and simplifies the integration of almost all communication capabilities. With over a decade of industry experience, Infobip has expanded to include 61 offices on six continents offering in-house developed messaging platform with the capacity to reach over six billion mobile devices in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators. Learn more at https://www.infobip.com/en/about

 

To attend this event you will also need to register for a
Mobile 360 – Latin America pass

 

 

GSMA RCS Business Messaging Lab #24

11:00 - 11:15

Welcome to GSMA RCS Business Messaging Lab from GSMA and Infobip

Jill Cooper, Programme Marketing Director – GSMA

Anja Obradovic – Head of Carrier Relations & Partnerships Americas, -Infobip

 

11:15 - 11:30

RCS the Global Position

Catherine Maguire, RCS Ecosystem Engagement Manager – GSMA

11:30 - 11:50

RCS implementation path in AMX

– RCS implementation path

– RCS future

– RCS in Latam /AMX

Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and America Movil

11:50 - 12:20

RCS Business Messaging – brand testimonials

–  How Infobip is helping brands utilize the power of RCS to improve customer experience

– Live RCS business messaging campaigns in Mexico: Real-life use cases

– Infobip: Multiple approaches towards a complete messaging solution

Marko Erkic, Regional Manager – North LATAM – Infobip

Rebeca Gonzalez Huerta, Senior Marketing Manager Loyalty and CRM – Club Comex

12:20 - 12:40

RCS: where Advertising and Business Messaging come together

– Progress on RCS rollout in Telefonica Group

– Overview of first experiences/use cases in Telefonica Demo of Data Rewards via RCS (with TEF MX & IMI)

Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica

12:40 - 13:00

RCS: How Enterprises are driving value through P2A messaging

– Consumer expectations around messenger channels for brand engagement

– Enterprise value gained through the automation of engagement

– Demonstration of a Telco Selfcare Bot

Paul Kingsbury, EVP Network Solutions – IMImobile

13:00 - 14:00

Lunch and Networking

14:00 - 14:20

What’s next with RCS Business Messaging in Mexico?

– Update on brands and results

– RCS Rollout strategy in Mexico

Alexander Allemand, Business Development – Google

14:20 - 14:35

RCS in Mexico, exciting challenges and opportunities.

– Going beyond SMS

– More than user engagement

– What after RCS?

Angel Cisneros, Founder and CEO of Quiubas Mobile

14:35 - 14:50

Why the opportunity for RCS is Now

– P2P/A2P user growth 2018-2023

– The impact of business models on mobile operator RCS income

– How alternative revenue models can more than double the opportunity

Nick Lane, Chief Insight Analyst – Mobilesquared

14:50 - 15:05

Understanding the RCS business models and ecosystem

– Transformation of Content and Bulk VAS market with RCS

–  Explore collaborative models to expand the RCS ecosystem

– Multi Business Scenarios of RCS.

Juan Pablo Frias, Founder and CEO – Sendatel Telecommunications

15:05 – 15:25

Coffee Break

15:25 – 15:40

Reducing the friction for Aggregator-MNO integrations

– Facilitating brand onboarding

– Bot Developer Tools

– Enabling Brand Content Delivery

Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir

15:40 – 15:55

RCS another channel to the Communication and Interaction Strategy

– RCS will replace absolutely SMS‽

– Challenges in the adoption of the RCS for companies.

– RCS Use Cases

Sergio Acevedo, CEO, Concepto Movil – Concepto Movil

15:55 – 16:45

Panel Discussion

Moderator: Fabio Moraes, Strategic Engagement Director – GSMA

Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir

Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica

Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and América Móvil

Nick Lane, Chief Insight Analyst – Mobilesquared

Silvio Pegado, Head of Business Development Carrier Messaging LatAm, Google

16:45 - 17:00

Closing Statement

Anja Obradovic, Head of Carrier Relations & Partnerships Americas – Infobip

17:00 - 18:30

Networking Drinks Reception 

18:30

End

Speakers

Jill Cooper, Marketing Director – GSMA Future Networks

Jill has played a leadership role in helping RCS Business Messaging gain global traction from a standing start, engaging the industry via regular events and building an international ecosystem that has seen over 76 global network launches and approximately 272 million monthly active users around the world. She has also worked closely with multiple brands helping them to use RCS as a platform to communicate with their customers. Jill is also working closely with mobile operators in the move towards the 5G era.

Catherine Maguire, RCS Ecosystem Manager – GSMA

Catherine has been RCS Ecosystem manager at GSMA for 2 years and is responsible for analysing Global Messaging trends and reporting on RCS industry momentum. Catherine also convenes GSMA RCS events Globally and evangelises and presents on Messaging at Industry forums. Catherine holds a Law degree from the University of Dundee and is a Prince 2 qualified Project Manager with 6 years’ experience in the Telecoms industry across various roles within GSMA.

Alex Allemand, Business Development Manager – Google

Alex Allemand is a Business Development Manager with Google’s Rich Business Messaging. He has 17 years experience in the telecom industry with a focus on a2p and business messaging. His specialties include roaming, interconnect, and business development internet. Prior to joining Google in 2012, he was an International Account Manager for the French telco company, Bouygues Telecom.

Paul Kingsbury, EVP Network Solutions – IMImobile

Paul is a mobile messaging veteran with a 20 plus year background in building out mobile engagement services. He is currently driving MaaP/RCS initiatives with mobile operators and enterprise customers globally.

Angel Cisneros, Founder & CEO – Quiubas Mobile

Angel Cisneros is a Mexican entrepreneur. He has founded companies in the telecom, software and transportation sectors. His first company, Consulting-Technologies was the largest outsourcing software development company in the state of Guanajuato, Mexico; where the software used to manage cleanup after hurricanes Ike and Katrina in the US was built; as well as a business intelligence suite recognized with a NetMedia award. In 2007, Quiubas was founded, where he serves as CEO; at that time, Quiubas was the first free Mexico SMS social network. In 2008, Quiubas became the first company to offer SMS messaging services for enterprises in Mexico. Currently Quiubas Mobile is a multimillion-dollar revenue company with operations and presence in more than 40 countries. Angel is known to be a bootstrap entrepreneur, never receiving outside capital on founded companies. As an entrepreneur, Angel Cisneros has been invited to present lectures and conferences for Entrepreneurship in the most recognized universities in Mexico. Angel has interacted with world-recognized and defining leaders in the political, software and economical fields. As of lately, Angel has become an angel investor and advisor on tech startups. During college, he learned to develop websites by himself, taking advantage of website trends in late 90’s and early 2000s; he developed websites for several companies in Mexico. During college, he also founded the local ACM (Association for Computing Machinery) chapter, leading and building a team for the ACM worldwide programming contest for 2 years in a row. Some of his personal achievements are building the first online platform for the education system in Guanajuato, Mexico and earning a Dow Jones Index Innovation award in the US. Angel Cisneros holds an engineering degree from Tec de Monterrey in 2004; in 2001 he attended Purdue University; in 2003 he enrolled in a GPS Technologies Masters degree program at Aalborg University in Denmark, where he developed his first SMS based application; an application designed to locate cars by SMS. His brother, Pepe Cisneros is his business partner and co-founder.

Sergio Acevedo, CEO – Concepto Movil

Sergio Acevedo is the CEO of Concepto Movil a Mexican company with presence in 17 countries in Central and South America, Sergio seeks to integrate new technologies and products to Concepto Movil's commercial strategy by working closely with his carrier relationships across a number of initiatives in order to implant, test and launch into the market different products, RCS is one example. Sergio believes that a significant part of Concepto’s success is their strategy that technology is developed by their own team, helping Concepto to adopt new technologies quickly in a fast-moving world of mobile.

Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica

Working with Telefonica’s A2P teams for the past four years, Mitchell has developed a regional fraud strategy used to combat grey routes in Brazil and across Hispanoamerica. While focused on refining that work, his time is increasingly dedicated to supporting markets take the leap to RCS and explore the many opportunities the MaaP ecosystem will present in the near future.  

Sergio Collazo Llerandi, VAS Engineering Senior Manager – Telcel and America Movil

Sergio is a recognized pro-active and bilingual (native Spanish speaker) technological and innovation leader with extensive experience in several industries: Telecom, Internet, Media, and Information Technology. He offers a unique blend of strategic insight, operations acuity, influential leadership, and executive acumen with more than 15 years of senior position experience at America Movil: planning, evaluating, designing and implementing platforms, solutions and value-added services (VAS) for all the America Movil´s OpCos, creating, growing and transforming the organizations and operations.  Sergio has led alliances with companies like APPLE, GOOGLE, SAMSUNG, INTEL, MICROSOFT, QUALCOMM, ERICSSON, HUAWEI.

Carlos Aragón, Senior Director of Enterprise Solutions Marketing, Mavenir

Carlos Aragón is the Senior Director of Enterprise Solutions Marketing at Mavenir. He has extensive experience with real time communications, mobile and fixed-line Unified Communication (UC) services, UC as a Service and WebRTC as well as in-depth knowledge of related user experience fields such as video production and animation. Carlos has two decades of experience in telecommunications, starting his career in a technical support engineering role for Ericsson; supporting 2G/3G switching, intelligent networks and GPRS. In 2000 he joined Nortel, where he held pre-sales and global product marketing responsibilities for Wireless Packet Core, IMS and Multimedia Applications. In 2010 Carlos transferred to GENBAND as part of their Nortel acquisition (and then Ribbon Communications as part of their merger with Sonus Networks), where he owned the marketing of Cloud and Platform-as-a-Service offers. At the beginning of 2018, Carlos joined the Mavenir team to help mobile network operators provide innovative solutions for the enterprise of the future. Carlos Aragón holds a bachelor's degree in telecommunications engineering from Universidad Politécnica de Madrid.

Nick Lane, Chief Insight Analyst, Mobilesquared

Nick founded Mobilesquared in 2008 to deliver specialist research and consultancy across all areas of the mobile and telecommunications industries, and has authored strategic industry reports on topics including; OTT, RCS, A2P SMS messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile and tech topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Informa Telecoms & Media (now Ovum), after having spent ten years as a tech journalist working on leading global B2B titles.

Anja Obradovic, Head of Carrier Relations & Partnerships Americas – Infobip

Passionate business expert with an academic background in electrical engineering with 9 years of success in mobile networks, cloud & communications at Infobip. Transitioned pure technical knowledge towards building strong relationships with telecom vertical, product telecom marketing, sales & partnerships in North America and LatAm. Developed professional skills in driving department, business unit and strategies, achieving goals via objective-based planning, market expertise, data-driven decision making, and implementation of business and people management.  

Juan Pablo Frias, Founder and CEO – Sendatel

Juan Pablo is an entrepreneur who develops his carrier as an engineer and data scientist with more than 20 years of technical and commercial experience in the Telecommunications Business. As founder and CEO of Sendatel SA, he has developed innovative VAS solutions for the Content Market for more than a decade. Sendatel was a pioneer of Latin America in Subscription Control with more than 60 content providers integrated, and today is also present in Europe. Juan Pablo has designed innovative business models that adapt to the ever-changing market needs. He has promoted the incorporation of new technologies in the different congress of the region, such as Artificial Intelligence, Mobile Identity, RCS and more.

Marko Erkic, Regional Manager – North LatAm – Infobip

Marko is regional manager for North America at Infobip and brings 10 years of experience from telecommunication and ecommerce industries. He started his carrier with online mobile payment projects in Slovenia and Colombia and later with Infobip focused on business growth in Latam region. For the last eight years, located in Colombia, Marko is focused to telco industry, developing new markets and helping brands in transition towards digital economy.  

Rebeca Gonzalez Huerta, Senior Marketing Manager – Club Comex

Marketer with more than 25 years of experience in different areas of marketing. Brand Manager at Tequila Herradura and Ferrero Mexico. Director of Marketing at Dulces Lorena (Pelon Pelo Rico), Dulces Vero, and other consumer companies and advertising agencies. Today at Club Comex, Rebeca is Senior Marketing Manager for trade promotions and leader of CRM and loyalty program for Mexico.

Silvio Pegado, Head Business Development for RCS in LatAm, Google

Over 17 years of experience in the telephony and technology market, Silvio joined Google almost 2 years ago to lead RCS / RBM messaging carrier service partnerships in Latin America. Previously, Silvio worked on Twitter for 3 years developing partnerships with operators, web portals, local smartphone manufacturers and acquired solid experience in products, marketing and innovation in companies TIM, Oi and Claro. He holds a degree in Economics from IBMEC with an MBA in Business Management from the same institution.