A2P Future Messaging Labs

What are A2P Future Messaging Labs?

GSMA’s A2P Future Messaging Labs have been designed to bring together leading stakeholders in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading A2P messaging platform.

The Labs take place throughout the year and are open to all organisations in the messaging space, including mobile operators, aggregators, marketing companies and brands.
The Lab sessions cover key topics such as:

  • Monetisation
  • Privacy, Security and Trust
  • Interconnection
  • Customer Experience

How will you benefit from attending an A2P Lab?

Messaging as a Platform (MaaP) will require a paradigm shift in the way MNOs work, requiring closer relationships with partners and a mindset change to deal with them as partners and not vendors. To make this new environment possible, the GSMA A2P Future Messaging Lab is designed to ensure that the entire ecosystem collaborates openly and effectively to ensure value for all stakeholders.

Specifically, the Lab is a forum to enable RCS to become an industry-leading A2P messaging platform by listening, sharing and identifying and resolving issues as the standards for MaaP are written. Operators, aggregators, marketing companies and brands are engaged from the beginning and are jointly committed to the success of the platform.


When are the next A2P Labs taking place?

Location, Host Date Time
#1 Florida, USA: 3Cinteractive HQ Wed, 3 May 2017 10:00-17:00
#2 London, UK: GSMA HQ Thu, 8 Jun 2017 10:00-17:00
#3 Shanghai, MWCS 2017 Tue, 27 June, 2017 10:00-17:00
#4 Seattle, USA: OpenMarket HQ Mon, 26 Jul 2017 10:00-17:00
#5 San Francisco, USA, MWCA 2017 Mon, 11 Sep, 2017 09:00-12:00
#6 Bogata, Columbia Wed, 1 Nov 2017 14:30-17:00
#7 Munich, Germany: Tyntec Nov, 2017 – TBC TBC
#8 Barcelona, Spain, MWC 2018 Feb, 2018 – TBC TBC


For more information, or to register your interest, please contact The GSMA’s Future Networks Marketing Director, Jill Cooper.

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