RCS Business Messaging provides brands with the opportunity to increase their engagement with customers by making use of business feature-rich mobile messaging using chatbots and artificial intelligence (AI).
User adoption is simple and straightforward. There is no need to download multiple apps as users gain direct access to a range of brands and services from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, make restaurant reservations and more.
RCS Business Messaging is an opportunity for operators to reshape and revitalise their messaging services and play a central role in the future of IP-based messaging.
RCS Business Messaging provides the opportunity for operators to grow revenue by enhancing their business to offer new capabilities and share in the revenue generated by new business paradigms such as AI, chatbots and in-chat search.
The following nine principles are essential to ensure trust in RCS Business Messaging and secure its place as the communications platform of choice.