Experian survey finds consumers wary about sharing biometric data with third parties
Four out of five consumers surveyed by Experian view physical biometrics as the most secure form of identity verification, according to Mike Gross, Head of Global Fraud & ID Production Innovation at the credit ratings company. But “the view that biometrics are intimately personal and irreplaceable has caused a delay in biometric adoption,” he told Planet Biometrics. “With billions of records being compromised over the past few years, it’s no surprise that consumers are sceptical about organisations’ security controls and the ability for businesses to protect their data.”
Citing figures from Experian’s upcoming 2020 Global Identity & Fraud Report, Gross also stressed that more than half of the consumers Experian surveyed don’t feel recognised by the businesses they interact with. “Consumers expect an Amazon-like experience every time they go online, but the majority of brands simply aren’t able to provide that level of experience because they aren’t tying a consumer’s identity to the devices they interact with,” he explained.
Separately, Hyperledger Executive Director Brian Behlendorf told CoinDesk that the adoption of distributed ledger technology, which can be used to manage digital identification systems, has reached a “tipping point”. Citing “double-digit blockchain usage” for tracing the provenance of diamonds, a variety of blockchain-based digital identity projects and growing interest in central bank-run digital currencies, Behlendorf said: “At this point, there have been enough pilots. There’s a path here through this technology to production employment.” He was speaking at the World Economic Forum in Davos.