RCS Business Messaging

Watch major brands showcase the future of RCS A2P MessagingBooking.com is showcasing the future of RCS A2P MessagingClaro is improving customer engagement through RCS A2P Messaging

 

What is RCS Business Messaging?

RCS Business Messaging is the evolution of mobile messaging, increasing and improving the ways in which people and businesses communicate. It provides brands with the opportunity to increase their engagement with customers by making use of business messaging using chatbots and artificial intelligence (AI).

User adoption is simple and straightforward. There is no longer a need to download multiple apps; instead, users gain direct access to a range of brands and services from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, make restaurant reservations and more.

 

How will you benefit from RCS Business Messaging?

RCS Business Messaging is an opportunity for operators to reshape and revitalise their messaging services and play a central role in the future of IP-based messaging.

The GSMA estimates that the user base for major IP messaging services will exceed four billion by the end of the 2017 – that’s a larger user base than the entire social media market. What’s more, by 2021 the RCS Business Messaging market will be worth an estimated USD$74 billion, representing a key revenue opportunity for MNOs.

RCS Business Messaging provides the opportunity for operators to grow revenue by enhancing their business to offer new capabilities and shares in the revenue generated by new business paradigms such as AI, chatbots and in-chat search.

 

9 Key Principles for RCS Buisness Messaging

The following nine principles are essential to ensuring trust in RCS Business Messaging as the communications platform of choice.

Openness

Universal access for customers and partners will ensure all participants can contribute to and enjoy a competitive marketplace.

Innovation

Increased competitiveness of new and existing services based on messaging will enable innovative new products to be brought to market.

Reach

The value of the global MNO user base will be realised, where any chatbot can reach any advanced messaging user.

Quality

Messaging performance and partner applications and interactions must adhere to the highest standards respecting customer preferences and privacy.

Protection

MNOs will retain the ability to control access to its customers and maintain adherence to standards.

Reward

Parties in the ecosystem, such as MNOs and partners, will share the rewards according to contributed value.

Value

Commercial agreements will underpin access to MNO MaaP.

Transparency

It will be ensured that participants in the value chain have visibility of the value flows and benefits accrued to each party.

Privacy

Customer privacy and the value of the MNO customer base will be protected through optional anonymity.

 

Want to find out more?

To learn more about Messaging as a Platform, please download our latest eBook, Messaging as a Platform: The Operator Opportunity.

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