Managing Director of the GSMA Mobile for Development
Chris is the Managing Director of the GSMA Mobile for Development. The Mobile for Development works with the mobile industry globally to build services that have a development impact for the poorest people in the world. It helps take critical mobile services such as health, farmer, money & learning tools to scale to help countries develop at a nation-wide level.
Chris has spent the past 15 years working in the mobile and internet industries, for companies such as the Virgin Group, Three, AOL and T-Mobile.
Previous to his industry career he was the Xerox Lecturer in Electronic Communication and Publishing at University College London, and has maintained strong links to the research community, including being the editor of “Thumbculture: The Meaning of Mobile Phones in Society”, an anthology of research considering the global social effect of mobile technology.
President of the GSMA Mobile for Development Foundation
Lawrence Yanovitch is the President of the GSMA Mobile for Development Foundation which promotes life changing mobile enable services to the underserved in emerging markets. The Foundation brings together the mobile industry, adjacent industries and the international development community in order to advance commercial business models in health, education, banking, women’s empowerment, agricultural productivity, identity, and renewable energy. Mr. Yanovitch was previously an officer at the Bill & Melinda Gates Foundation where he managed a portfolio of investments in financial services for the unbanked targeted to reach 80 million households. Prior to that, Mr. Yanovitch had a long career in microfinance and philanthropy. He is a former member of the management team at FINCA and of the faculty of Georgetown University in Washington, D.C.
Marketing Director for Mobile for Development and Mobile Identity
Ms. Jody Delichte is the Marketing Director for GSMA Mobile for Development and the GSMA’s Mobile Identity Programme. In this role she leads global marketing strategy and implementation for these initiatives, provides insight into market and consumer dynamics, and delivers thought leadership with respect positioning and promotion of mobile services. Jody has more than 15 years’ experience leading global marketing programmes in the IT and telecoms space. She led the development of Hewlett-Packard’s worldwide mobile commerce strategy and the introduction of its first solutions in this area. She has also helped early stage mobile technology companies improve their brand presence and drive increased sales.
Marketing Projects Manager for Mobile for Development
Jack is Marketing Projects Manager for the Mobile for Development, looking after the Mobile Money for the Unbanked, mAgri, Green Power for Mobile, Community Power from Mobile and mLearning programs. After leaving Accenture’s Capital Markets division, Jack worked as a freelance advertising creative, copy writer and marketing consultant. Jack has a first class degree from Durham University in English Literature.
Programme Director for the mAgri Programme
Fiona is the Director for the mAgri Programme and mFarmer Initiative. She founded the programme in 2009 and is responsible for the overall strategy and management of the programme and initiative.
Fiona joined the GSMA in 2007 and managed a number of rural connectivity projects with mobile operators across Bangladesh, India and East and Southern Africa.Prior to joining the GSMA, Fiona worked for Accenture as a management consultant within the Communication and High Technology division in the UK. While with Accenture, Fiona spent a year in Bangladesh consulting to Voluntary Service Overseas on a business partnership.
Previously she worked on development and education initiatives in Latin America and South East Asia. Fiona holds a BSc (Hons) degree in Psychology from the University of Stirling and was an Erasmus scholar at the University of Groningen, Netherlands.
Director of Health, GSMA, Mobile for Development
Dr Craig Friderichs is Director of Health, Mobile for Development at GSMA. Craig heads up a global team that brings together the mobile industry and health stakeholders to improve health outcomes in emerging markets. Craig has been instrumental in launching and implementing the Pan African mHealth Initiative, a collaborative effort between mobile operators and the public/private sector to catalyse the scaled integration of sustainable mobile and ICT solutions into African health systems.
Prior to GSMA, Craig worked in the public and private health care sectors of Southern Africa for almost a decade before moving to business analyst and strategy positions in the medical device sector.
Craig studied medicine at Stellenbosch University and holds an MBA from the University of Cape Town, specialising in corporate finance and economics.
Craig represents the private sector on the board of PMNCH, an alliance of more than 450 member organisations that aims to ensure that all women, infants and children not only remain healthy, but thrive. He is a regular speaker at international health and ICT events and contributes to a number of international ICT task teams.
Programme Director for Green Power for Mobile
Areef is the Green Power for Mobile Programme Director. In this role he is responsible for development and delivery of the overall programme and the related mobile industry products and services. Areef also works directly with our vendor partners to understand their products, services and provide visibility to the mobile operators. He is responsible for managing the full scope of the programme, leading the international team located in London, Africa, and Asia.
Director for the Mobile Money for the Unbanked Programme (MMU)
Seema is the Director for the mobile money for the unbanked Programme (MMU) at the GSM Association, responsible for defining MMU’s strategy and the quality of delivery.
Prior to joining the GSMA in March 2009, Seema managed a large portion of the Retail savings P&L for one of the UK’s largest retail banks. She was also Manager at Accenture, within their strategy consulting division, where she focused on Financial Services.
Seema completed two secondments to Accenture Development Partnerships, a non-profit arm of Accenture that provides business consulting to NGOs and donor organisations, and has worked in Uganda, Trinidad & Tobago and India. She holds a 1st Class Honours degree in Natural Sciences from Cambridge University.
Director, Mobile and Development Intelligence
David is responsible for overall programme scope, platform development, management of the team, future direction and growth. David has worked in the GSMA since April 2008 and previously was the Director for the Green Power for Mobile and Community Power from Mobile programmes.
Previously, David worked at Accenture and focused on market analysis, investment due diligence and strategic planning for oil majors, renewable energy clients and private equity firms. He also worked on two large scale SAP finance system deployments at Shell and Corus (formerly British Steel).
David has a 1st class BSc in Science, Computing and Management from Leeds University and an incomplete PhD in Chemical Engineering.
Senior Operations Director of GSMA Mobile for Development
Tim is the Senior Operations Director for Mobile for Development and has delivery management oversight for the M4D programmes to ensure that the area delivers effectively and is integrated with the wider GSMA programmes. Prior to this role Tim was managing the mIdentity Programme and was responsible for the migration of the WAC (Wholesale Application Community) into GSMA and for setting up of the organisation to support it; this organisation is now up and running in GSMA as the OneAPI/N-API programme. Tim has over 25 years’ experience as a Programme Director/Manager across the Telecoms, Finance, Defence and Government sectors, including many years of international experience.
Director of the GSMA mWomen Programme
Before joining GSMA in 2012, Beth was a Global Portfolio Manager with The Children’s Investment Fund Foundation. Prior to that, she worked in the U.S., Europe and South East Asia as a strategy consultant, primarily with The Boston Consulting Group. She has helped corporate, government and non-profit clients to refine their strategies, strengthen operational effectiveness and realize impact through partnerships.
Beth earned an MBA from the Kellogg School of Management and BA from Northwestern University. Originally from Chicago, she currently lives in London.
Marketing Manager for mHealth
Edele Sheehan is the Marketing Manager for mHealth, responsible for strategy and execution of marketing and brand activities across mHealth initiatives. Edele developed her broad marketing and commercial expertise at a succession of world leading consumer goods companies, including Seagram and Rémy Cointreau. She also founded and ran an Irish pub group in the Spain. Most recently she has held a global marketing role with a world leader in airtime remittance to emerging markets and a project management role for the International League Against Epilepsy and the International Bureau for Epilepsy.
Edele holds a Bachelor of Commerce from University College Dublin.