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Mobile for Development – Meet The Team

Lawrence Yanovitch

President of the GSMA Mobile for Development Foundation

Lawrence Yanovitch is the President of the GSMA Mobile for Development Foundation which promotes life changing mobile enable services to the underserved in emerging markets. The Foundation brings together the mobile industry, adjacent industries and the international development community in order to advance commercial business models in health, education, banking, women’s empowerment, agricultural productivity, identity, and renewable energy. Mr. Yanovitch was previously an officer at the Bill & Melinda Gates Foundation where he managed a portfolio of investments in financial services for the unbanked targeted to reach 80 million households. Prior to that, Mr. Yanovitch had a long career in microfinance and philanthropy. He is a former member of the management team at FINCA and of the faculty of Georgetown University in Washington, D.C.

Jody Delichte

Marketing Director, Mobile for Development

Jody Delichte is the Marketing Director for the GSMA’s Mobile for Development Division. In this role she leads global marketing strategy development and implementation for the Division’s ten programmes, as well as for the GSMA Mobile for Development Foundation. Jody has more than 17 years’ experience leading global marketing programmes in the IT and telecoms space. She led the development of Hewlett-Packard’s worldwide mobile commerce strategy and the introduction of its first solutions in this area. She also previously led the development of new products for Nortel Networks, as well as helped early stage mobile technology companies improve their brand presence and drive increased sales.

Jody holds a Bachelor of Business Administration from Simon Fraser University in Canada and an MSc in Applied Positive Psychology, with distinction, from the University of East London in the United Kingdom.

Jack Westhead

Marketing Projects Manager for Mobile for Development

Jack is Marketing Projects Manager for the Mobile for Development, looking after the Mobile Money for the Unbanked, mAgri, Green Power for Mobile, Community Power from Mobile and mLearning programs. After leaving Accenture’s Capital Markets division, Jack worked as a freelance advertising creative, copy writer and marketing consultant. Jack has a first class degree from Durham University in English Literature.

Fiona Smith

Programme Director for the mAgri Programme

Fiona is the Director for the mAgri Programme and mFarmer Initiative. She founded the programme in 2009 and is responsible for the overall strategy and management of the programme and initiative.
Fiona joined the GSMA in 2007 and managed a number of rural connectivity projects with mobile operators across Bangladesh, India and East and Southern Africa.Prior to joining the GSMA, Fiona worked for Accenture as a management consultant within the Communication and High Technology division in the UK. While with Accenture, Fiona spent a year in Bangladesh consulting to Voluntary Service Overseas on a business partnership.

Previously she worked on development and education initiatives in Latin America and South East Asia. Fiona holds a BSc (Hons) degree in Psychology from the University of Stirling and was an Erasmus scholar at the University of Groningen, Netherlands.

Craig Friderichs

Director of Health, GSMA, Mobile for Development

Dr Craig Friderichs is Director of Health, Mobile for Development at GSMA. Craig heads up a global team that brings together the mobile industry and health stakeholders to improve health outcomes in emerging markets. Craig has been instrumental in launching and implementing the Pan African mHealth Initiative, a collaborative effort between mobile operators and the public/private sector to catalyse the scaled integration of sustainable mobile and ICT solutions into African health systems.

Prior to GSMA, Craig worked in the public and private health care sectors of Southern Africa for almost a decade before moving to business analyst and strategy positions in the medical device sector.

Craig studied medicine at Stellenbosch University and holds an MBA from the University of Cape Town, specialising in corporate finance and economics.

Craig represents the private sector on the board of PMNCH, an alliance of more than 450 member organisations that aims to ensure that all women, infants and children not only remain healthy, but thrive. He is a regular speaker at international health and ICT events and contributes to a number of international ICT task teams.

Areef Kassam

Programme Director for Green Power for Mobile

Areef is the Green Power for Mobile Programme Director. In this role he is responsible for development and delivery of the overall programme and the related mobile industry products and services. Areef also works directly with our vendor partners to understand their products, services and provide visibility to the mobile operators. He is responsible for managing the full scope of the programme, leading the international team located in London, Africa, and Asia.

Seema Desai

Director for the Mobile Money for the Unbanked Programme (MMU)

Seema is the Director for the mobile money for the unbanked Programme (MMU) at the GSM Association, responsible for defining MMU’s strategy and the quality of delivery.
Prior to joining the GSMA in March 2009, Seema managed a large portion of the Retail savings P&L for one of the UK’s largest retail banks. She was also Manager at Accenture, within their strategy consulting division, where she focused on Financial Services.
Seema completed two secondments to Accenture Development Partnerships, a non-profit arm of Accenture that provides business consulting to NGOs and donor organisations, and has worked in Uganda, Trinidad & Tobago and India. She holds a 1st Class Honours degree in Natural Sciences from Cambridge University.

David Taverner

Director, Mobile and Development Intelligence

David is responsible for overall programme scope, platform development, management of the team, future direction and growth. David has worked in the GSMA since April 2008 and previously was the Director for the Green Power for Mobile and Community Power from Mobile programmes.

Previously, David worked at Accenture and focused on market analysis, investment due diligence and strategic planning for oil majors, renewable energy clients and private equity firms. He also worked on two large scale SAP finance system deployments at Shell and Corus (formerly British Steel).

David has a 1st class BSc in Science, Computing and Management from Leeds University and an incomplete PhD in Chemical Engineering.

Tim Hayward

Acting Head of GSMA Mobile for Development

Tim is the Acting Head of Mobile for Development for GSMA. Prior to this Tim was the Senior Director for Operations for Mobile for Development. In previous roles in GSMA Tim has managed the mIdentity Programme and was responsible for the migration of the WAC (Wholesale Application Community) into GSMA and for setting up of the organisation to support it. Tim worked for a major mobile operator for 8 years and has over 25 years’ experience as a Programme Director, manager and consultant across the Telecoms, Finance, Defence and Government sectors, including many years of international experience.

Beth Gertz

Director of the GSMA mWomen Programme

Before joining GSMA in 2012, Beth was a Global Portfolio Manager with The Children’s Investment Fund Foundation. Prior to that, she worked in the U.S., Europe and South East Asia as a strategy consultant, primarily with The Boston Consulting Group. She has helped corporate, government and non-profit clients to refine their strategies, strengthen operational effectiveness and realize impact through partnerships.

Beth earned an MBA from the Kellogg School of Management and BA from Northwestern University. Originally from Chicago, she currently lives in London.

Edele Sheehan

Marketing Manager for mHealth

Edele Sheehan is the Marketing Manager for mHealth, responsible for strategy and execution of marketing and brand activities across mHealth initiatives. Edele developed her broad marketing and commercial expertise at a succession of world leading consumer goods companies, including Seagram and Rémy Cointreau. She also founded and ran an Irish pub group in Spain. Most recently she has held a global marketing role with a world leader in airtime remittance to emerging markets and a project management role for the International League Against Epilepsy and the International Bureau for Epilepsy.

Edele holds a Bachelor of Commerce from University College Dublin.

Martin Harris

Director of Technology, Mobile for Development

Martin Harris is the Director of Technology for Mobile for Development. Over the last four years his work has focused on various implementations of mobile health, agriculture, disaster response and related programs in emerging markets for the underserved. He has also been carrying out research for the mobile development sector into the design and scaling of sustainable products and services, along with mobile entrepreneur emergence in Sub-Saharan Africa.

Martin is involved with a number of external companies focused on technology incubators and start-ups. Originally he started out as a software engineer working in R&D for Hewlett-Packard and has been involved in a number of start-ups including Tegic (inventors of T9 predictive text for mobile phones) and most recently as co-founder of Connect TV an IPTV and Broadcast TV hybrid service, recently acquired by Arqiva.

Janet Shulist

Marketing Specialist, Mobile for Development

Janet is a Marketing Specialist for Mobile for Development. She manages the marketing activities for the GSMA mWomen, Green Power for Mobile, and Mobile Enabled Community Services programmes, among others. Janet also manages Mobile for Development’s digital and social media activities.
Janet joined the GSMA in 2011, and prior to her work in Mobile for Development, she provided marketing support to the Fixed Income division at BNP Paribas. Janet holds a MSc in Media, Communication & Development from the London School of Economics & Political Science, with a focus on international development, new media and communication technologies, participatory health communication, and humanitarianism.

Abirami Birrell

Events Manager, Mobile for Development

Abi is the Events Manager for Mobile for Development. She works across the various programmes to develop the Event Strategy to promote the Mobile for Development brand at both internal and external events. Abi supports the programme’s presence at the main GSMA events which include: Mobile World Congress, Mobile Asia Expo and The Mobile 360 Series. Prior to this role, Abi was the Projects Manager for the Green Power for Mobile and Community Power from Mobile Programmes. In this role, she organised key events and supports the team more broadly with planning and research. Abi also led the management of the Green Deployment Tracker.
Abi joined the GSMA in 2009 after completing a Masters in International Business and Global Management, where her thesis explored consumer behaviours which made mobile money products successful in emerging markets.

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