Meet the Mobile for Development Team

Mobile for Development Leadership Team

M. Yasmina McCarty

Head of Mobile for Development

Yasmina is the Head of Mobile for Development, where she leads a team of 80 working across eight global initiatives to deliver innovations in financial services, health, agriculture, digital identity, energy, water, sanitation, disaster resilience and gender equality. Our work brings together mobile operators, tech innovators, donors, governments and policy makers and has had an impact on 28 million people across 45 countries. Before joining the GSMA, Yasmina co-founded GreenMango, a social enterprise in India, helping low-income entrepreneurs grow their businesses. As CEO of GreenMango, Yasmina was recognized as a TED India Fellow, Echoing Green Fellow, and Cartier Women’s Initiative Asia Laureate. Yasmina also worked in microfinance at Women’s World Banking and ACCION USA, developing customer insights and financial products in emerging markets. Yasmina holds an MBA from London Business School and Columbia Business School and a BS cum laude from Northwestern University. She is a Senior Advisor to the UNCDF Better than Cash Alliance and was recently named in the Global Telecoms Business and the Economic Times list of Top Woman to Watch.

Areef Kassam

Head of Mobile for Development Utilities

Areef is the Director of the Mobile for Development Utilities Programme. In this role, he is responsible for management of the programme team, located in London, Middle East, Africa and Asia, and the overall delivery and development of the programme objectives. The aim of the M4D Utilities programme is to support the mobile industry in its distinctive position to help solve the challenges of commercially extending access to energy, water and sanitation services in emerging markets by leveraging the mobile network technology and infrastructure. Areef has worked with the GSMA since 2009 and was previously the Director of the Green Power for Mobile programme. Prior to working with the GSMA, Areef worked at Roshan, focusing on procurement, supply chain and network planning. Areef has a BSc in Engineering from the University of Alberta and an MBA from London Business School.

Claire Sibthorpe

Head of Connected Women

Claire is the Head of Connected Women which is focused on accelerating digital and financial inclusion for women and works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Claire has been working for 20 years with public, private and international development organisations on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has developed, managed and implemented programmes in Africa, Asia and the UK including as a senior consultant at Atos KPMG Consulting and at IDRC. Claire holds an MSc in Social Research Methods (2012) and an MSc in Social Policy and Planning in Developing Countries (1997) from the London School of Economics and Political Science (LSE).

Natalia Pshenichnaya

Head of mNutrition (mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Kyla Reid

Head of Digital Identity & Disaster Response

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity Programme, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 60 mobile operator signatories, UN and NGO endorsement and a footprint in over 50 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Max Cuvellier

Head of Ecosystem Accelerator

Max is Head of the GSMA’s Ecosystem Accelerator programme, which supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable mobile for development products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange on innovation-related projects for the 20+ AMEA affiliates of the Group, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Mireya Almazán

Head of Mobile Money

Mireya Almazán is Head of Mobile Money, working with our members and partners to accelerate the development of the mobile money ecosystem. She joined the GSMA in 2013 and has held various roles, including Market Engagement Director of Mobile Money for Latin America. Prior to the GSMA, Mireya was a Program Officer at the Bill & Melinda Gates Foundation for six years. At the Gates Foundation, Mireya was a key contributor to the Financial Services for the Poor group strategy. She focused on identifying new investment opportunities relating to financial inclusion and managed a portfolio of agent and mobile banking grants in East Africa and other geographies. Mireya has also worked as a consultant and analyst in the public and private sectors, including the US Government. She earned a Masters of Public Policy from Georgetown University and a BA in Economics from Harvard University.

Philippe Bellordre

Programme Director for Mobile for Development

Philippe is the Programme Director for Mobile for Development (M4D), responsible for the delivery of the different M4D programmes, in collaboration with the M4D team, GSMA members and partners. He joined GSMA in 2012 and has held various roles including Project Manager for IP Interconnection and Programme Manager for Mobile Money. Prior to GSMA, Philippe worked 10 years in various project management roles within Orange: he managed commercial projects on B2C rich communications services (RCS) and B2B voice and data services. He was also responsible for the modelling of termination costs for Orange France. Earlier in his career, he was responsible for the standardisation and implementation of Multimedia Messaging Services in Orange. Philippe has a Master in Business Administration from the University of Warwick and a Master of Science from the University of Bristol.

Vishal Mathur

Head of Connected Society

Vishal is the Head of the Connected Society programme, focused on delivering insights, seeking innovative approaches and advocating the role that the mobile industry plays in bridging the global connectivity gap. Linked to the 17 Sustainable Development Goals (SDGs), the Connected Society programme has a vision to digitally connect and drive mobile internet usage for 2.5 billion underserved adults by 2020. Vishal’s team works with the mobile industry and key stakeholders to improve network coverage, affordability, digital skills and locally relevant content, in pursuit of wider adoption of the mobile internet. Prior to this, Vishal held the role of Head of Strategic Engagement, MENA, also at the GSMA. As such, he was responsible for key region-specific initiatives around Digital Identity in five markets within the Arab States, executive roundtables focused on mobile policy and building the mobile operator role within M2M/IoT and Mobile Money sectors. Vishal has an MBA from London Business School and over 19 years of consulting and executive engagement experience gained from top tier consulting houses and telecoms brands, including Accenture, A.T. Kearney, Telefonica O2 and Huawei.

Connected Society Team

Vishal Mathur

Head of Connected Society

Vishal is the Head of the Connected Society programme, focused on delivering insights, seeking innovative approaches and advocating the role that the mobile industry plays in bridging the global connectivity gap. Linked to the 17 Sustainable Development Goals (SDGs), the Connected Society programme has a vision to digitally connect and drive mobile internet usage for 2.5 billion underserved adults by 2020. Vishal’s team works with the mobile industry and key stakeholders to improve network coverage, affordability, digital skills and locally relevant content, in pursuit of wider adoption of the mobile internet. Prior to this, Vishal held the role of Head of Strategic Engagement, MENA, also at the GSMA. As such, he was responsible for key region-specific initiatives around Digital Identity in five markets within the Arab States, executive roundtables focused on mobile policy and building the mobile operator role within M2M/IoT and Mobile Money sectors. Vishal has an MBA from London Business School and over 19 years of consulting and executive engagement experience gained from top tier consulting houses and telecoms brands, including Accenture, A.T. Kearney, Telefonica O2 and Huawei.

Nick Rossman

Connected Society Programme Manager

Nick is the Connected Society Programme Manager, responsible for ensuring programme objectives are delivered to time, within cost and scope. Nick joined the GSMA IN 2012 where he contributed to the Roaming programme, Connected Living Programme and Personal Data programme. Nick has a strong operator background, having managed projects for Deutsche Telekom UK, Rogers and Fido (Canada).

Sarah Crampsie

Consumer and Content Manager, Connected Society Programme

Sarah is the Consumer and Content Manager for GSMA’s Connected Society Programme, holding responsibility for the overall development of the strategy and framework of those programme workstreams. Sarah joined the GSMA in 2006 and is a co-founder of the GSMA mWomen programme, leading on design, delivery and partnerships. She brings with her experience from across industries, facilitating, managing, and implementing various projects.

Ferdous Mottakin

Market Engagement Manager, Infrastructure Economics Wokstream, Connected Society Programme

Ferdous is the Market engagement manager for the Infrastructure Economics workstream of the GSMA Connected Society programme, responsible for developing strategy and engaging with industry players. Additionally, his role involves creating industry collaborations for enhancing rural connectivity and bringing best practice around it. Ferdous joined the GSMA in February 2010. Prior to his current role, he was the programme manager for the GSMA Green Power for Mobile Programme (GPM). Ferdous was involved in GSMA-led pilot projects for Mobile for Development Utilities for East Africa and India. He also led Green Power for Mobile projects in India, South America, Central Asia, South Asia & East Africa. Prior to joining the GSMA, Ferdous led Huawei’s PMO for the Telenor global account in Asia Pacific region. Ferdous holds a Bachelor degree of Electronics Engineering from Simon Fraser University of British Columbia.

Alex Smith

Insights Manager, Connected Society Programme

Alex works as an Insights Manager within the Connected Society team, focussed on the Content and Digital Literacy work-streams. Alex joined from the GSMA’s Mobile for Development Impact team, which developed content to support increased investment and innovation in mobile products and services in emerging markets. Here, he was responsible for leading part of the team’s research agenda and supporting the programme’s management, including the development of their website. Prior to this he was working for a development consultancy and social enterprise in London. Alex holds a BA degree from the University of Nottingham and an MSc in International Public Policy from University College London.

Guillaume Touchard

Director, Infrastructure Economics, Connected Society Programme

As Infrastructure Economics Director, Guillaume is supporting GSMA’s efforts to tangibly assist operators in bridging the mobile broadband coverage gap across emerging markets. Guillaume’s work has consistently focused on the development of the mobile industry across AMEA for the past 10 years. His prior roles in the industry involved developing market strategies in collaboration with C-Level management to enhance value generation of mobile products and services across mobile operations in the Middle East and Sub-Saharan Africa. As a consultant, he advised a wide variety of MNOs on organic as well as external growth strategies. He also led projects looking at the regulation of interconnection, broadband networks roll out and content digital strategies. Guillaume has worked extensively in Indonesia, Thailand, Congo Brazzaville, Ivory Coast, Mali, Jordan and Kenya. Guillaume holds an MSc in Media & Communication Regulation & Policy from the London School of Economics as well as a BSc in International Relations. He is fluent in French, English and Spanish.

Gaia Penteriani

Mobile Affordability Solutions Workstream Manager

Gaia leads the Mobile Affordability Solutions work stream of the GSMA Connected Society programme, supporting the industry’s objective to increase mobile broadband connectivity by driving policy change to reduce the cost of mobile ownership and usage. She works with policy makers and international organisations in emerging markets to lower the cost of investing in infrastructure and providing mobile services, including cost barriers such as mobile sector specific taxation. As part of her role, Gaia also supports mobile operators and ecosystem players to devise strategies that can lower the cost of connectivity. Gaia is an economist by background and has extensive experience in economic consulting and research. Prior to joining the GSMA, Gaia spent several years in consulting advising private companies, governments and NGOs through the application of economic theory, evaluating policy interventions, economic and social impacts, and business profitability in a wide range of industries. Gaia holds an MA in Economics from Boston University and BA and MSc in Economic and Social Sciences from Bocconi University.

Madeleine Karlsson

Assistant Manager, Insights, Connected Society Programme

Madeleine is Assistant Insights Manager within the Connected Society Programme, producing research and analysis across the programme’s focus areas. Madeleine joined the GSMA in 2014 working for the Connected Women Programme, and has previously conducted research analysis for Plan UK and worked with organisational development and field research in East and Southern Africa. Madeleine holds an MSc in Development Administration and Planning from University College London and a BA in Conflict and Development Studies from Linnaeus University.

Mobile Money Team

Mireya Almazán

Head of Mobile Money

Mireya Almazán is Head of Mobile Money, working with our members and partners to accelerate the development of the mobile money ecosystem. She joined the GSMA in 2013 and has held various roles, including Market Engagement Director of Mobile Money for Latin America. Prior to the GSMA, Mireya was a Program Officer at the Bill & Melinda Gates Foundation for six years. At the Gates Foundation, Mireya was a key contributor to the Financial Services for the Poor group strategy. She focused on identifying new investment opportunities relating to financial inclusion and managed a portfolio of agent and mobile banking grants in East Africa and other geographies. Mireya has also worked as a consultant and analyst in the public and private sectors, including the US Government. She earned a Masters of Public Policy from Georgetown University and a BA in Economics from Harvard University.

Oonagh Molloy

Programme Director for the Mobile Money Programme

https://www.linkedin.com/in/oonaghmolloy

Oonagh is the Operations Director for the Mobile Money Programme at the GSMA. Prior to this, Oonagh was the Knowledge & Communications Manager for the Mobile Money for the Unbanked Programme (MMU), responsible for effectively tracking and reporting MMU’s progress to internal and external stakeholders, as well as organising MMU’s key events and managing our contacts. Prior to this role Oonagh was in the GSMA Human Resources team as a recruitment specialist and has worked closely with MMU, other Mobile for Development Programmes and the wider GSMA environment, ensuring that the right people were engaged for the right role in the most time efficient and effective way. Oonagh has a strong management background and brings her previous experience from working within the corporate IT sector to the team.

Claire Pénicaud Scharwatt

Senior Advocacy & Policy Manager for the Mobile Money Programme

https://www.linkedin.com/profile/view?id=43325273

Claire Scharwatt is Senior Manager for GSMA Mobile Money programme, leading engagements in West Africa, North Africa and the Middle East. In her previous role as Market Intelligence Manager, she lead the design, data gathering and analysis of GSMA’s global Adoption Survey of Mobile Financial Services, and was responsible for ensuring that GSMA was a key knowledge hub for the industry. Claire is the author of GSMA 2011, 2012, 2013 and 2014 reports on the State of Mobile Financial Services. Prior to joining the GSMA in May 2011, Claire worked as a consultant at Hystra Consulting and as a researcher at INSEAD’s Social Innovation Center, focusing on mobile health. Claire graduated from Sciences Po with a specialization in Social Innovation and holds a master degree in Technology & Management from Ecole Centrale Paris.

Gunnar Camner

Mobile Money Services Director for the Mobile Money Programme

Gunnar is the Mobile Money Services Director for the Mobile Money Programme at the GSMA. In this role, he supports mobile network operators as they develop their mobile money services. Prior to joining the GSMA in August 2012, Gunnar worked for Millicom International Cellular, where he helped launch mobile money deployments for their African markets, and later managed Tigo Cash in their Ghana operations. Before that, he conducted research on mobile money deployments in Kenya and Tanzania with two focuses: identifying reasons for the different consumer uptake of mobile financial services in the two countries, and, looking at how and when more advanced usage such as savings can enter consumer behaviour in mobile money. Gunnar received his MSE in Media Technology and Human-Computer Interaction from the Royal Institute of Technology in Stockholm.

Gerald Rasugu

Market Engagement Director, Africa for the Mobile Money Programme

Gerry is the Market Engagement Director, Africa for the Mobile Money Programme. In this role, he supports the deepening of the GSMA’s regional Mobile Money engagement, through the development of more successful mobile money services. Prior to joining the GSMA, Gerry was the Technical Lead, Agent Network Group at Enclude Solutions (formerly ShoreBank International & Triodos Facet). He has a wealth of experience in the branchless banking arena, notably from the world acclaimed M-PESA, where he pioneered the set-up of the agent network in Kenya that was responsible for taking financial services closer to the people. Gerry is also experienced in designing and building agent networks which support financial inclusion, having worked on the bKash initiative in Bangladesh, the first of its kind. Gerry has also worked on initiatives in other regions and countries including Uganda, Fiji Islands, India, Sri Lanka, Madagascar, Bangladesh, Pakistan, Indonesia, Peru, Ethiopia and most recently Brazil. Gerry has worked globally with numerous telecom partners and financial institutions. In addition to strong experience in sales and distribution across East Africa and the Pacific region, Gerry has interacted with regulatory bodies to help formulate policies for Mobile Financial Services. Gerry has also co-published an agent training document.

Jennifer Frydrych

Advocacy Manager for the Mobile Money Programme

https://www.linkedin.com/in/jennyfrydrych

Jennifer is an Analyst for the GSMA Mobile Money Programme. In her role, Jennifer works with the Mobile Money Services team to develop thought leadership and support the advancement of the learning agenda. Prior to joining the GSMA in January 2014, Jennifer worked in the Corporate Responsibility department of the Dentsu Aegis Network. She has also spent time working in NGOs and charitable organisations in India, Rwanda, Chile, Romania and Austria. Jennifer holds a Master of Development Studies from the London-based School of Oriental and African Studies, and a BSc (Hons) degree in International Business from Warwick Business School.

Lara Gidvani

Senior Market Engagement Manager, Asia, for the Mobile Money Programme

https://www.linkedin.com/in/lara-gidvani-72746611

Lara is a Senior Market Engagement Manager (APAC) for the GSMA Mobile Money Programme based out of Mumbai. In her role, she engages with MNOs, stakeholders and regulators in markets across the region to advocate for an enabling policy and regulatory environment for mobile money deployments. She also works with operators to push forward industry knowledge on new business models and adjacent revenue streams for mobile money. Prior to the GSMA, Lara was a consultant at Bankable Frontier Associates and a Policy Analyst & Knowledge Manager at the Alliance for Financial Inclusion. Lara holds a MPA from NYU’s Wagner School of Public Service and a BA from McGill University.

Brian Muthiora

Senior Regulatory Specialist, Africa, for the Mobile Money Programme

Brian Muthiora is the Regulatory Specialist for the GSMA Mobile Money Programme, and is based in Nairobi. In this role he provides tailored support to mobile operators in Sub Sahara Africa and MENA regions helping them find solutions to the regulatory barriers inhibiting the growth of their mobile money services and also delivers GSMA’s key messages to regulatory audiences in the region. Brian is a regulatory practitioner with 10 years’ corporate experience spanning converged telecommunications and digital financial services. He joined the GSMA from Safaricom where he spent five years providing legal and regulatory support for M-PESA and contributed to the development of Kenya’s digital financial services regulatory framework. Brian is an Advocate of the High Court of Kenya and holds LLB and LLM degrees. He is a postgraduate alumnus of Monash University’s Faculty of Law.

José Sanin

Regulatory Manager, Latin America, for the Mobile Money Programme

José is the LatAm Regulatory Manager for the Mobile Money Programme. Based in Atlanta, he conducts GSMA mobile money regulatory initiatives in Latin America, and coordinates operator working groups and task forces. Prior to joining GSMA in 2014, he worked at the Colombian Ministry of Finance and Public Debt in Bogotá, Colombia. José holds a Master of Laws (LL.M.) degree from Northwestern University and a certificate in business management from Kellogg School of Management. José is a licenced Colombian lawyer, and graduated from Los Andes University with a further specialization in Commercial Law.

Janet Shulist

Insights Manager for the Mobile Money Programme

https://www.linkedin.com/in/janetshulist

Janet is the Knowledge Manager for the Mobile Money Programme. In her role, Janet supports the knowledge management activities for the programme. Prior to this, Janet was a Marketing Specialist for GSMA Mobile for Development, where she managed the marketing activities for key M4D programmes, as well as the digital and social media activities. Janet joined the GSMA in 2011, and previously she provided marketing support to the Fixed Income division at BNP Paribas. Janet holds an MSc in Media, Communication & Development from the London School of Economics & Political Science, with a focus on international development, new media and communication technologies, participatory health communication, and humanitarianism.

Nicholas Wasunna

Market Engagement Manager, Africa, for the Mobile Money Programme

Nicholas is the Market Engagement Manager for Africa for the Mobile Money Programme, based in Nairobi. He works closely with mobile operators, supporting them in developing successful mobile money services. Nic has several years of experience in telecommunications and joined GSMA from Safaricom, where he worked in various roles in business and product development, marketing, channel/sales and distribution, to support the delivery of commercial and strategic objectives for the entire range of products and services in Mobile Financial Services to customers as well as to Agents and Payment Partners. He was instrumental in the development, launch and bringing to scale merchant payments – Lipa na M-PESA, and various B2C/C2B, G2P/P2G tailored products. He also led several cross functional teams that delivered M-PESA tariffs, M-PESA liquidity monitoring system, M-PESA loyalty programs (e.g. float financing and insurance) for M-PESA Agents and Merchants. Nic holds a Bachelor of Arts degree in Sociology and Mathematics and is currently pursuing a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK.

Nika Naghavi

Data Manager for the Mobile Money Programme

Nika is the Data Manager for the Mobile Money Programme at the GSMA. She is responsible for evolving the overarching data strategy to make sure that the Mobile Money Programme keeps providing the most relevant analytics and insights to meet the needs of the industry. In this role, she ensures the overall quality and strength of the underlying data for the State of The Industry Report, Mobile Money Estimates and Forecasts, Deployment Tracker and general methodological approach utilised for different deliverables of the programme. Nika is the co-author of the 2014 and 2015 State of the Industry Reports. Prior to this she was a forecasting analyst for GSMA Intelligence, responsible for the modelling of mobile operators’ connections and technology trends.

Tiago Novais

Market Engagement Manager, Latin America, for the Mobile Money Programme

Tiago Novais is Market Engagement Manager for Latin America for the GSMA’s Mobile Money Programme. Based in São Paulo, Brazil, he is responsible for mapping mobile money deployments in Latin America, collecting best practices and supporting stakeholders on leveraging services in the region. His background comes from project and product management, with working experiences in Brazil and the United Kingdom on technology, mobile operator and banking industries. Tiago holds a Master’s degree in Business Administration from Fundação Getúlio Vargas and a Bachelor’s degree in Electrical Engineering from Escola Politécnica of the University of São Paulo.

Sophia Hasnain

Market Engagement Manager, Asia, for the Mobile Money Programme

Sophia is a Market Engagement Manager for Asia, in this role she is responsible for building relationships with the operators and stakeholders across the region, leading projects with the operators in the region to develop insights on topics such as OTC migration, fraud and risk management, efficient third-party integration, customer experience and rural distribution. She also supports collaborative projects around interoperability and mobile money ecosystem. Sophia has 15 + years of experience of working on new ideas and crystalizing them to deliver innovative products with IT and Telecom companies. She has worked in three continents and now lives in Pakistan. Sophia holds Masters degree in Electrical Engineering from the University of Michigan, Ann Arbor, USA.

Niko Alexiadis

Assistant Programme Manager for the Mobile Money Programme

Niko is the Programme Coordinator for the Mobile Money Programme. In his role he supports the team on programme management, operations and events. Prior to this role Niko was in the GSMA Government Events team as a coordinator and has worked on the MMU Leadership Forum, responsible for delegate communications and event coordination. Niko has a background in managing operations and communications in large scale events. He holds an Msc in Events Management from the University of Surrey and a Bsc in International Studies with a focus on politics and diplomacy from the University of Macedonia, Greece. He speaks Greek and Spanish.

Laura Dawson

Project Manager for the Mobile Money Programme

Laura is the Project Manager for the Mobile Money Programme. In her role, Laura manages the key programme deliverables and reporting to stakeholders. Prior to this, Laura was a vertical project manager within the Digital Commerce Programme concentrating on mobile operator implementations in both retail, and transport within commerce. Laura joined GSMA in 2010 and holds a BA from Lancaster University.

Nuno Afonso

Senior Analyst for the Mobile Money Programme

Nuno is a Senior Analyst supporting the Mobile Money Programme at the GSMA. His role includes forecasting the mobile money market. Prior to this role he worked as a consultant at Analysys Mason. Nuno supported telecoms operators, regulators and vendors across different types of projects including developing forecasting models and extracting insight from data analysis. Nuno holds an MBA from Manchester Business School and a Business Bachelor degree from Universidade Nova de Lisboa.

Francesco Pasti

Senior Services Analyst for the Mobile Money Programme

Francesco is a Senior Services Analyst for the Mobile Money Programme. He supports mobile money operators to analyse market opportunities, launch and scale new and existing ecosystem initiatives. Prior to joining the GSMA, Francesco worked for Finalta, a McKinsey & Company Solution, where he consulted banks in both European and emerging markets on how to improve their frontline efficiency through benchmarking and best-practice insight. Francesco holds a master degree in Finance and Development from SOAS University in London and a BA in Business Administration from Bocconi University in Milan.

Anant Nautiyal

Manager for the Mobile Money Programme

Anant Nautiyal is a Manager for the Mobile Money Programme at GSMA. In this role, Anant manages engagements in markets in order to create interoperable mobile money schemes and to foster collaborative actions to launch ecosystem services (such as government payments, merchant payments, and more). Prior to joining GSMA, Anant worked at the International Telecommunication Union (ITU) in Geneva, and in philanthropic and consulting roles in the ‘mobile for development’ space. Through his previous engagements, Anant has worked closely with mobile operators across Asia, Africa, the Middle East and Latin America. He brings his strong experience of developing country contexts and the corporate sector to this role.

Saad Farooq

Advocacy and Regulatory Specialist for the Mobile Money Programme

Saad Farooq is the Advocacy and Regulatory Specialist for the Mobile Money programme at the GSMA and is based in London. With a global focus, Saad works towards advocating the enabling of regulatory policies to promote the role of mobile money as a tool for improving the social and economic lives of the poor. Saad is currently leading discussions with regulatory and commercial stakeholders signifying the role and achievements of mobile money as a strategic enabler for reducing the costs of international remittances in line with the United Nation’s Sustainable Development Goals. Prior to joining the GSMA, Saad was working for a mobile money issuer and was responsible for the development of new and innovative payments services and ensuring regulatory compliance in EU and MENA regions. Saad holds an MBA with a focus on strategy and international business.

Vibhor Jain

Lead Analyst for the Mobile Money Programme

Vibhor is the Senior Research Analyst for the Mobile Money Programme at the GSMA. In his role, Vibhor looks after the data related activities for Mobile Money as well as the GSMA Mobile Money Deployment Tracker. Prior to this, he was working with the GSMA Intelligence team as Research Analyst/ Senior Research Analyst supporting the team with the data collection activities for all the operators present globally, along with maintaining the GSMA Intelligence database. He has a Masters from London Metropolitan University in International Economics.

Louise Matich

Knowledge Management Coordinator for the Mobile Money programme

Louise is the Knowledge Management Coordinator for the Mobile Money programme and is based in the London office. In her role, Louise supports the knowledge management activities for the programme also providing event support and managing the social media. Originally from New Zealand, Louise holds a Bachelor of Social Sciences Degree in Management and Psychology and is passionate about creating positive social change and promoting financial inclusion for the unbanked and underserved.

Abigail Komu

Market Engagement Manager, Africa, for the Mobile Money programme

Abigail is the Mobile Money Services Manager for the Mobile Money programme and is based in Nairobi. In her role, she supports operators to bring Mobile Money services to scale and facilitates industry collaboration in building Mobile Money Ecosystems and enabling Interoperability. Prior to joining GSMA, Abigail was the Director, Emerging Markets Digital at Visa Inc. where she was responsible for rolling out Visa's mobile product in Emerging Markets. Abigail has a wealth of experience in the payments industry having participated in the roll-out of M-PESA in Kenya and M-PAISA in Afghanistan. She has also been involved in various Mobile Money projects across Africa and Asia. She is passionate about financial inclusion and providing financial access to the unbanked and underserved. Abigail holds a Business Information Technology degree from Strathmore University and an MBA from Strathmore Business School.

Richard Murray

Mobile Money Specialist for the Mobile Money programme

Richard was Global CTO of the mobile money service M-PESA from 2006 to 2010: he developed and operated the M-PESA service in all Vodafone’s markets, taking the system from a pilot to a platform deployed and managed for 6 countries serving 13 million customers. Richard has developed a number of mobile money standards for the GSMA, including the Code of Conduct for mobile money business operations, the fraud and risk management toolkit, and technical API.

Nathan Naidoo

Director of Policy and Advocacy for the Mobile Money Programme

Nathan Naidoo is the Director of Policy and Advocacy for the Mobile Money team, where he manages industry relations on mobile money with a broad range of external stakeholders. Before joining the GSMA in 2016, Nathan served in the global public policy team of Vodafone Group. At Vodafone, Nathan led engagement with policymakers and regulators around the world in support of the company’s successful mobile money service, M-Pesa. Nathan was also actively involved in industry initiatives during this time, including the creation of a Code of Conduct for Mobile Money Providers. Nathan previously served as a political analyst and media relations professional in Canada and the Middle East. He holds an MBA from the London Business School and an MA in Political Science from McGill University in Montreal.

Aryan Jain

Lead Analyst for the Mobile Money Programme

Aryan is a Lead Analyst for the Mobile Money Programme at the GSMA. Aryan works with the mobile money team as a market research specialist and also provides support with the data analysis related activities. Prior to joining the mobile money team, he was working full time as the Lead Analyst for the Digital Commerce Programme supporting them with their market research activities in the mobile payments space. In the past, he has worked as an Advisory Associate with KPMG and an Analyst with Mckinsey & Co. Aryan completed his Post Graduate Programme in Business Analytics & Business Intelligence from Great Lakes Institute of Management, and has a Bachelor (Honours) Degree in Commerce from Delhi University, India.

Digital Identity Team

Kyla Reid

Head of Digital Identity & Disaster Response

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity Programme, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 60 mobile operator signatories, UN and NGO endorsement and a footprint in over 50 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Matthew Wilson

Senior Insights Manager

As the M4D Digital Identity Senior Insights Manager, Matt is responsible for providing the programme and its stakeholders with intelligence and analysis on the opportunities within the Digital Identity sector, with a focus on emerging use cases, business models and social impact opportunities. Before joining the GSMA, Matt worked in the Global Community Investment team at Barclays and was a Global Programmes and Partnership manager at UNICEF UK. Matthew holds a MSc. in Africa and International Development from the University of Edinburgh and a B.S. in Business Management from Grove City College.

Yiannis Theodorou

Director of Policy and Regulatory Affairs

Yiannis is leading the development of policy and advocacy initiatives, aiming to shape the emerging regulatory landscape so as to enable new digital identity solutions, while helping mobile operators position themselves as trusted providers of such solutions. Since joining the GSMA in 2011 as a Manager and then Senior Manager of Regulatory Policy, Yiannis has been focusing on Privacy and Data Protection issues – conducting consumer research, developing policy positions and promoting ‘Privacy-by-Design' best practices for mobile, mHealth, mAutomotive and ‘Connected Living’ services. He has also led the GSMA’s public policy work on Big Data and on the ‘Mandatory Registration of Pre-paid SIM Cards', authoring a number of reports and policy recommendations. Yiannis delivered several regulatory training courses and represented the GSMA at various public fora globally, engaging with multiple stakeholders. Prior to the GSMA, Yiannis worked as a Strategy Associate at Ofcom, where he gained five years of experience in strategy and regulatory policy in the Internet, TV, fixed and mobile communications sectors. Yiannis holds a MSc. in Management from Cass Business School (City University, London) and a LL.B Degree in Law from UCL (London).

Samantha Lynch

Programme Manager

As M4D Digital Identity Programme Manager, Samantha is responsible for supporting the programme and its demonstration markets, ensuring that key objectives are met. Since joining the GSMA in 2011 Samantha has worked on a number of different Advocacy Programmes, including Privacy, mYouth and Mobile Energy Efficiency. As well as supporting the programmes and liaising with stakeholders, she has been responsible for coordinating the publication and promotion of the ‘2013 Children’s use of mobile phones report’. Prior to joining the GSMA, Samantha worked on a number of projects with European telecom operators. Samantha holds a Masters in International Business and a BSc in International Business with French.

Connected Women Team

Claire Sibthorpe

Head of Connected Women

Claire is the Head of Connected Women which is focused on accelerating digital and financial inclusion for women and works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Claire has been working for 20 years with public, private and international development organisations on social policy and service delivery with a focus on information and communications technology (ICT) policy and practice. She has developed, managed and implemented programmes in Africa, Asia and the UK including as a senior consultant at Atos KPMG Consulting and at IDRC. Claire holds an MSc in Social Research Methods (2012) and an MSc in Social Policy and Planning in Developing Countries (1997) from the London School of Economics and Political Science (LSE).

Elisa Minischetti

Insights Manager, GSMA Connected Women

Elisa is the GSMA Connected Women Insights Manager. Before joining the GSMA, Elisa worked as an intern at the social enterprise WomenCraft in Ngara, Tanzania, where she contributed as Grant Manager and Budget Analyst. Prior to that, Elisa worked for Europe Direct, Forli’, Italy, as a European Trainer and covered roles at the Italian Consulate and at a shipping firm in Germany. Elisa holds a Master’s Degree from the Johns Hopkins University’s School of Advanced International Studies in International Economics and Conflict Management. This degree was a complement to her MA in International Security and Politics from University of Bologna and BA in Political Science and International Relations from University of Siena.

Claire Lynch

Knowledge Manager, Connected Women

As a Knowledge Manager for the Connected Women team, Claire will be supporting the production of content that highlights the issues around and possible solutions to the gender gap in mobile internet and mobile money services. Prior to joining the GSMA Mobile for Development team, Claire spent over six years as a freelance PR consultant. Her work covered a wide range of areas including supporting events, case study programmes and media relations. Claire also spent six months with VSO in London and four months in Borneo with Raleigh, where she led communications for an expedition made up of 120 people. After leaving university, she spent two years as a reporter and newsreader for local radio stations in South East England. Claire holds a BA in Politics and International Relations from the University of Kent and a Postgraduate Diploma in Broadcast Journalism from Cardiff University.

Adrine Muhura

Market Engagement Manager– Africa

As the GSMA Connected Women Market Engagement Manager for Africa, Adrine is charged with the responsibility of engaging MNO’s and their partners to make commitments to bridge the gender gap and get more women in low and middle class markets to use mobile money and mobile internet for the greater good. Adrine has over 10 years working experience with her career being predominantly in Marketing, Before Joining GSMA she worked at Safaricom Limited for 5 years, starting off as the M-PESA Brand Manager responsible for Advertising and driving usage of M-PESA among customers, a role she performed for 4 years before moving to manage Safaricom Brand communication. Prior to this she worked in the FMCG industry with Nestle, Reckitt Benckiser & Brookside Dairy Ltd in both Sales and Marketing capacities. Adrine holds a Degree in Business Administration, Marketing Major from Nazarene University and a Master’s Degree in Strategic Management from the University of Nairobi.

Helen Croxson

Market Insights Director

Helen is the Market Insights Director for the Connected Women Initiative. She is responsible for leading the insights portfolio of work which provides support to operators in the form of learnings about how to shrink the Gender Gap in mobile phone ownership and usage. Helen is a knowledgeable research professional with 20+ years’ experience and a career that spans: media and telecoms, agencies, clients and media owners, working in research and communications planning. Prior to joining the GSMA Helen was Consumer Understanding & Research Director for Africa for Millicom, responsible for leading Millicom Africa’s primary research initiatives, delving into the needs and aspirations of African consumers, future proofing the Tigo brand and providing direction for the development of new digital products and services.

Oliver Rowntree

Insight Manager

Oliver is an Insight Manager with the Connected Women team at the GSMA, providing analysis and support to operators to help them connect more women to digital and financial services through mobile. Previously Oliver was a forecasting analyst in the GSMA Intelligence team, and prior to joining the GSMA he worked as an analyst at Futuresource Consulting. Oliver holds a BA in Philosophy, Politics and Economics from the University of Oxford.

M4D Utilities Team

Areef Kassam

Head of Mobile for Development Utilities

Areef is the Director of the Mobile for Development Utilities Programme. In this role, he is responsible for management of the programme team, located in London, Middle East, Africa and Asia, and the overall delivery and development of the programme objectives. The aim of the M4D Utilities programme is to support the mobile industry in its distinctive position to help solve the challenges of commercially extending access to energy, water and sanitation services in emerging markets by leveraging the mobile network technology and infrastructure. Areef has worked with the GSMA since 2009 and was previously the Director of the Green Power for Mobile programme. Prior to working with the GSMA, Areef worked at Roshan, focusing on procurement, supply chain and network planning. Areef has a BSc in Engineering from the University of Alberta and an MBA from London Business School.

Michael Nique

Research and Insights Senior Manager, Mobile for Development Utilities Programme

Michael joined GSMA Mobile for Development in June 2010 and now leads Innovation and Research Activities for the Mobile for Development Utilities Programme. This includes monitoring and disseminating content related to technological and business model innovations affecting the energy, water and sanitation sectors; spending time on the field meeting innovators and communities to uncover insights on the usage and impact of mobile technologies. A strong focus of his work is related to the opportunity of using smart solutions, i.e. Machine to Machine modules, for decentralized access to energy & water services. Prior to the GSMA, Michael has been involved in various roles related to Innovation & Technology in France and the United States. Michael is originally from France and has a degree in Microelectronics from Université Joseph Fourier in Grenoble.

Helene Smertnik

Market Engagement and Insights Manager, Mobile for Development Utilities Programme

Hélène is the Advisory Manager for the Mobile for Development Utilities Programme. She is responsible for providing advisory services to Mobile Network Operators, disseminating insights to the broader ecosystem and developing the pipeline of opportunities in the programme’s regions of focus. Formerly, Hélène was the Market Intelligence Analyst, where she managed the programme’s marketing and convening activities as well as supporting regional and industry research. Hélène joined the GSMA following her master’s dissertation on “The use of mobile as a tool for development in Kenya,” during which she developed a strong interest in business-led development, using telecommunication technology and infrastructure to create socio-economic impact.

Ilana Cohen

Senior Market Engagement Manager, Mobile for Development Utilities Programme

As the Mobile for Development Utilities Senior Market Engagement Manager, Ilana manages the Innovation Grant Fund which funds organisations using mobile to improve energy, water and sanitation services for the underserved. Prior to joining the GSMA, Ilana spent two years as a consultant in water and sanitation services, including the application of mobile tools to monitor service delivery and raise awareness. This grew out of her master’s research on the use of mobile payments for water bills in Kenya and throughout East Africa. During her consulting, Ilana also carried out research for the World Bank following up on the impact of the Water Hackathon and subsequently organised the World Bank Sanitation Hackathon in London. Prior to this, Ilana worked as an environmental consultant in California carrying out environmental impact assessments. Ilana holds an MSc Water Science, Policy and Management from Oxford University and a Bachelor’s Degree in Biology from Brandeis University.

Rahul Shah

Market Engagement Manager, Mobile for Development Utilities Programme

Rahul Shah is the Asia Project Manager for the Mobile for Development Utilities Programme. He is responsible for supporting the Innovation Fund in Asia through advisory to applicants and grantees, and for building relationships with the Mobile for Development Utilities ecosystem comprising MNOs, tower companies, ESCOs, WSPs, academics, NGOs, etc. Rahul has a varied professional background ranging from engineering of wireless communications systems to general management in solar energy, media & entertainment and children’s activities. He has an MSEE with a major in digital signal processing from the University of Missouri-Rolla and an MBA in general management from IIM-Ahmedabad.

Charu Chadha

Market Engagement Manager, Mobile for Development Utilities Programme

Charu is M4D Utilities Asia Programme Manager. In this role she is responsible for supporting the Innovation Fund in Asia by advising applicants and grantees. She also builds relationships within the Mobile for Development Utilities ecosystem which comprises of MNOs, tower companies, ESCOs, WSPs, academics and NGOs, among others. Charu joined the GSMA Mobile for Development Utilities team from CycleTel, a mobile enabled family planning tool developed by the Institute for Reproductive Heath at Georgetown University. Previously, Charu was a Shell Foundation Fellow where she worked with Dharma Life, a company that supports rural entrepreneurs. She also an Acumen Fellow, possesses significant experience working with state governments in India to formulate public policy. Charu holds a Bachelors in Architecture from Indraprastha University, Delhi and MBA from the University of Oxford.

Salima Fazal Karim

Market Engagement Manager, Mobile for Development Utilities Programme

As one of the M4D Utilities Africa Programme Managers, Salima manages the Innovation Fund grantees in Africa. Salima joined the GSMA Mobile for Development Utilities team from its sister programme, Connected Women, where she was also managing grants. Prior to joining the GSMA, she worked for various mobile operators in Europe, Asia and Africa in the technical and marketing teams developing and managing mobile products and services. Salima holds a Master of Applied Science from the University of Toronto and an MBA from the Collège des Ingénieurs in Paris.

Caroline Sheldon

Market Engagement Manager, Mobile for Development Utilities Programme

Caroline joins the team after a year and a half as project manager on the GSMA M4D Impact team. While responsible for managing the program’s day to day activities and donor reporting, Caroline specifically managed the evaluation services project alongside the project creator, Adam Wills. Working closely with the three M4D organizations, supporting consultants and other M4D teams, Caroline oversaw the development of the resulting case studies and Customer Journey Framework. Prior to working at the GSMA, Caroline was the Associate Director of Recruitment for English First, the world’s largest private education provider, in Shanghai, China. Most recently she obtained her MBA from INSEAD in 2012.

Wade Owojori

Programme Manager

Wadé the M4D Utilities Programme Manager, responsible for ensuring programme objectives are delivered to time, within cost and scope. Wadé joined the GSMA in 2011. Prior to joining the M4D Utilities team, Wade was the project manager responsible for managing the rich communications services (RCS) roadmap and product specifications. Wadé has project managed various product development and User Experience (UX) testing cycles with multiple operators and vendors as part of the Network 2020 programme.

mAgri Team

Natalia Pshenichnaya

Head of mNutrition (mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Amol Jadhav

Senior Market Engagement Manager

https://www.linkedin.com/in/amol-jadhav-8a13b8

Amol is the Senior Market Engagement Manager for the GSMA mAgri Programme. In this role he leads the program's consultancy and advisory support delivered to Mobile Network Operators across African and South Asia. This support includes elements around market assessments, business modelling, product innovation, service design, commercialization and marketing. Amol is originally from Houston, TX and earned his MBA from the Rotterdam School of Management, Erasmus University where he focused his studies on entrepreneurship and new venture incubation at the BoP. Prior to that he served as a Micro Financing and Small Business Development Advisor with VSO in Uganda. Earlier in his career Amol held various Marketing and Business Development roles in the enterprise software industry.

Mohammad Ashrafuzzaman

Market Engagement Manager

Ashraf is the mAgri Market Engagement Manager, specialising in rural VAS design and development and working horizontally across all mAgri projects. Before joining mAgri, Ashraf was carrying out his new media consultancy for different international and local organisations in Bangladesh. Before that, Ashraf was the Head of Interactive for BBC Media Action, working on multiple ‘Media for development’ projects including the award-winning mEducation project BBC Janala. Before joining the BBC World Service Trust, Ashraf was responsible for the day-to-day operations of Grameenphone’s (Telenor Bangladesh) mobile VAS team. He’s also worked in marketing and sales coordination for handset manufacturers Nokia and Sony Ericsson. Ashraf graduated from the Institute of Business Administration from Jahangirnagar University, Bangladesh.

Matt Strickland

Market Engagement Manager

Matthew is a Market Engagement Manager for the mAgri programme based in London. Matthew provides consultancy support to grantees in Africa, supporting the implementation of their mAgri product initiatives. Previously, Matthew lived in Malawi and Tanzania working with smallholder tea farmers as an organisational development consultant to improve access to information for farming best practices. Most recently he worked with m4D partners across Africa and Asia to implement projects focussed on improving the livelihoods of women entrepreneurs. In his early career, Matthew worked as a Business Development Manager with a number of digital consultancies. Matthew holds a Bachelor of Science degree from Loughborough University and recently completed his MBA.

Tegan Palmer

Business Intelligence Manager

Tegan is the mAgri Business Intelligence Manager. She is responsible for insights about products under the mNutrition initiative through monitoring, evaluation and learning (MEL), and she produces business intelligence analysis to understand uptake and usage of the products. Tegan co-ordinates with the Market Engagement team to drive product iteration within mNutrition and shared learning with the wider mobile agriculture industry. She also contributes to the wider industry research produced by the mAgri Insights team. Tegan specialises in research, statistics and data management and is passionate about behaviour change and education. She has previously worked as a teacher in France and Taiwan and holds an MEd in Psychology of Education from the University of Bristol, where she also worked as a Research Assistant.

Nicole Darabian

Knowledge Manager

Nicole joined the mAgri team in April 2015. She is based in the London office and as a Knowledge Manager, she ensures that the programme’s knowledge and expertise is disseminated effectively both internally across the teams and externally, liaising with key practitioners in the mobile agriculture space. She is also responsible for the planning and organisation of the mAgri Working Groups. Prior to GSMA, Nicole worked in New York and Montreal leading Partnerships and Marketing at a start-up specialised in the development of mobile games raising awareness about global challenges. Nicole’s interdisciplinary background also includes experience in the hospitality industry where she worked in Paris and Montreal. Nicole holds a Bachelor of Arts from McGill University in International Development Studies and Management. Originally from Lisbon and Paris, Nicole is fluent in 3 languages and has lived across 5 countries worldwide.

Daniele Tricarico

mNutrition Senior Insights Manager

Daniele is the mNutrition Senior Insights Manager. He is responsible for researching around service design, technology, service delivery and business models in the agriculture VAS, MFS and M2M value chains. Daniele conducts analysis on best practices and business trends and develops toolkits for industry practitioners including case studies and reports. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research, focusing on operator strategies in emerging markets, and specialising in VAS and over-the-top services. Earlier in his career, he was an analyst at Informa Telecoms & Media. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Gemma James

mNutrition Programme Manager

As mNutrition Programme Manager, Gemma is currently overseeing the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia. Gemma has managed a range of development projects including mental health services for refugees and asylum seekers; education and health provision for women and children in poverty; and holistic HIV/AIDS services. Prior to this Gemma served as an organisational development advisor with VSO in Kenya. Gemma holds a BA degree in Sociology and Development Studies from Sussex University and has an MSc in Poverty Reduction with Management from SOAS and the University of London.

Panos Loukos

mAgri Content Specialist

Panos is the mAgri Content Specialist and is currently based in the London office. Panos works directly with six mAgri services across Africa and Asia providing agricultural consultancy to guide new innovative approaches to use mobile to deliver on demand information to farmers. He supports the process of provisioning, managing and maintaining agriculture content while also acting as the evangelist to the industry for the mAgri programme. Before joining the GSMA, Panos spent several years in leading analyst and consultancy firms with a special focus on operators’ digital strategies. Panos holds a BSc in Plant Science from Aristotle University of Thessaloniki, Greece and an MSc in Plant Disease from Imperial College London. More recently, Panos completed an MBA degree at the University of Manchester.

Ahmed Javed

Market Engagement Manager

Ahmed is a Market Engagement Manager for the mAgri programme based in Islamabad, Pakistan. He provides consultancy and implementation support to grantees in Pakistan and Sri Lanka, assisting in optimizing the rollout and commercialization of their mAgri product initiatives. Before joining GSMA, Ahmed was managing multiple mobile money products for Telenor easypaisa. Prior to that, he worked with Standard Chartered Bank, primarily within the product management and Small and Medium Enterprise functions. Ahmed completed his undergraduate studies from the Lahore University of Management Sciences in Pakistan and his MBA from the University of California, Los Angeles in the United States.

Bethany Young

mNutrition Project Coordinator

Within the GSMA, Bethany is the mNutrition Project Coordinator, working closely with the mNutrition Programme Manager on overseeing the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia. With background knowledge and experience in International Development, Bethany studied World Development in college and gained a BA in Politics and International Relations at Swansea University. Bethany then worked as Project Coordinator in a local charitable organisation directly supporting families and young people from asylum seeker/refugee, and African/African-Caribbean backgrounds. She specifically worked with underrepresented individuals; managing sessions, workshops, project and events that increased self-confidence, educational aspirations and inclusion within the community.  Aside from her education and job roles in development, Bethany was brought up in Southern Africa and has volunteered on projects in the UK, India, Africa, France and America.

mHealth Team

Natalia Pshenichnaya

Head of mNutrition (mAgri & mHealth)

https://www.linkedin.com/in/natalia-pshenichnaya-7107781a

Natalia Pshenichnaya is the Head of the GSMA mNutrition, comprising of mHealth and mAgri programmes. She is overseeing the portfolio of projects across Africa and Asia as well as investment decisions and implementation support to members and partners. She has been working on mobile solutions for rural since 2010, mostly overseeing implementation of mobile agriculture services across Asia and Africa. Natalia has been leading on GSMA’s research in mobile agriculture space and has published variety of resources for the agriculture development practitioners. She has also been instrumental in setting up business intelligence and M&E functions across programmes. Prior to working with GSMA Natalia has worked with a mobile operator MegaFon in Russia specialising in VAS development and marketing. She holds an MBA from the University of Oxford and MS in Economics from the University of St. Petersburg, Russia.

Mojca Cargo

Market Engagement Manager

Mojca started her career in a Slovenian Bank, working very closely with SMEs, where she became Deputy Branch Manager. After her MBA studies in London she has decided to change career and join the GSMA, Mobile for Development. Mojca initially worked as Programme Coordinator and Research Analyst responsible for the mHealth Tracker, sharing mHealth knowledge through various social media channels. After two years she has took over an opportunity of mHealth Project Manager, overseeing a project in South Africa and working very closely with the NDoH Task Team that in 2014 launched MomConnect, national MNCH mHealth service. After the initial success in South Africa, Mojca today oversees 2 mNutrition focused countries: Mozambique and Zambia

Victor Ohuruogu

Market Engagement Manager

Victor is a Regional Project Manager for the mHealth programme. As such, he supports stakeholders in Nigeria with the delivery of sustainable business cases that deliver long term investment into mHealth. He is also focused on the implementation of mHealth services that map into the “Saving One Million Lives” agenda. Victor joined the GSMA from Lagos, Nigeria where he had spent five years with the MTN Nigeria Foundation, designing and successfully implementing several large and complex CSR projects in the health and education sector across Nigeria. Before joining MTN, Victor spent a number of years working in the field of nutrition, agriculture, community health and development across Nigeria. He holds an MSc in Nutrition from the University of Ibadan, Nigeria.

Neelofar Shariff

Knowledge Manager

Neelofar is Assistant Project Manager of the mHealth programme. Neelofar joined the GSMA in 2013 as mHealth Programme Coordinator, managing global events as well as the financials for the programme. Neelofar also launched the mHealth Africa Working Group. Neelofar currently serves as a director of a charity foundation that provides microfinance and strategic advice to women in order to enhance social entrepreneurship. Neelofar holds a first class honours degree in Financial Analysis and Portfolio Management from the University of Cape Town and a B.Com in Economics and Finance from the same institution.

Kim Viljoen

Business Intelligence Manager

As Business Intelligence Manager for the GSMA’s mHealth team Kim manages the Business Intelligence analytics work stream as well as the Monitoring, Evaluation and Learning (MEL) for the mHealth programme. With a background in engineering and considerable experience in the mHealth industry Kim plays an essential role in producing valuable insights for driving a product improvement process for the various mHealth services the GSMA is partnered with. She holds a BSc in Mechanical Engineering from the University of Stellenbosch and is currently pursuing a Masters in Engineering Management at the University of Stellenbosch.

Willie Ngumi

Market Engagement Manager

Willie Ngumi is the mHealth Technical Expert, Mobile for Development. Prior to taking up this role at the GSMA, Willie worked with the CDC Foundation / mHealth Kenya, providing technical support for the conceptualization, design and deployment of mHealth applications through Public Private Partnerships. PPP’s involved bringing together various arms of the Ministry of Health, private software developers and mobile network operators to develop sustainable mHealth interventions covering Health System strengthening, social behaviour change communication and supply management. Willie has an MBA in Strategic Management from the University of Nairobi and a BSc. in Computer Science from Africa Nazarene University.

Diana Sang

Market Engagement Manager

As mHealth Project Manager, Diana is currently overseeing the implementation of the mNutrition Initiative in Sub-Saharan Africa. Diana joined the GSMA Mobile for Development mHealth team from Soko, a social enterprise that uses technology to empower and provide producers from the developing world with equal access to international trade. As the Programs and Social Impact Manager, she managed grant funded programmes and was responsible for monitoring and evaluation. Prior to this, she headed the mWomen division at Airtel Africa, which focused on how mobile technology could be used to improve the lives of underserved African women through the development of innovative services that enabled them to enjoy the benefits of mobile connectivity. Diana holds a Bachelor of Finance degree from Moi University and is currently completing an MBA in Strategic Management from the United States International University.

Daniele Tricarico

mNutrition Senior Insights Manager

Daniele is the mNutrition Senior Insights Manager. He is responsible for researching around service design, technology, service delivery and business models in the agriculture VAS, MFS and M2M value chains. Daniele conducts analysis on best practices and business trends and develops toolkits for industry practitioners including case studies and reports. Prior to joining the GSMA, Daniele was a senior telecoms analyst at Pyramid Research, focusing on operator strategies in emerging markets, and specialising in VAS and over-the-top services. Earlier in his career, he was an analyst at Informa Telecoms & Media. Daniele holds an MSc in new media and information systems from the London School of Economics and an MA from the University of Bologna.

Gemma James

mNutrition Programme Manager

As mNutrition Programme Manager, Gemma is currently overseeing the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia. Gemma has managed a range of development projects including mental health services for refugees and asylum seekers; education and health provision for women and children in poverty; and holistic HIV/AIDS services. Prior to this Gemma served as an organisational development advisor with VSO in Kenya. Gemma holds a BA degree in Sociology and Development Studies from Sussex University and has an MSc in Poverty Reduction with Management from SOAS and the University of London.

Bethany Young

mNutrition Project Coordinator

Within the GSMA, Bethany is the mNutrition Project Coordinator, working closely with the mNutrition Programme Manager on overseeing the implementation of both the mAgri and mHealth programmes across Sub-Saharan Africa and Asia. With background knowledge and experience in International Development, Bethany studied World Development in college and gained a BA in Politics and International Relations at Swansea University. Bethany then worked as Project Coordinator in a local charitable organisation directly supporting families and young people from asylum seeker/refugee, and African/African-Caribbean backgrounds. She specifically worked with underrepresented individuals; managing sessions, workshops, project and events that increased self-confidence, educational aspirations and inclusion within the community.  Aside from her education and job roles in development, Bethany was brought up in Southern Africa and has volunteered on projects in the UK, India, Africa, France and America.

Peris Kagotho

Content Specialist

Dr. Peris Kagotho (MBChB, MSc. Health Economics and Policy (MSc. HEP)) completed her medical degree at the University of Nairobi. Peris has over 10 years’ experience having worked in private and government hospitals, focusing on emergency medicine, in-patient and casualty care, both in Nairobi and the rural areas of Kenya. She is very passionate about quality healthcare being accessed by all persons wherever they are located. Based on this compelling need, she left active hospital practice about 1.5 years ago, and became the Clinical Manager, at Hello Doctor Kenya (a start-up branch of Hello Doctor South Africa). She worked with IT developers and programmers to develop a fully functioning Doctor Engagement System that has supported Tele-Medicine delivery. She successfully pioneered and launched the Clinical Department, spearheaded a recruitment strategy to hire, train and on-board 30 doctors, whom she managed on a daily basis. Additionally, she successfully categorized, edited and contextualized over 10,000 health tips to fit the Kenyan population needs and oversaw quality management standards, maintaining them at a level of over 98% on any given month.

Disaster Response Team

Kyla Reid

Head of Digital Identity & Disaster Response

https://www.linkedin.com/in/kyla-reid-2a103b23

As Head of the Digital identity Programme, Kyla is responsible for working with mobile operators, governments and NGOs to identify the opportunities, barriers, and value of mobile as a scalable and trusted platform for enabling digital identity. Kyla has been with the GSMA since 2012 and has played a key role in the inception and leadership of new programmes within Mobile for Development, including Mobile Health and Disaster Response. Most recently Kyla led the industry-wide Humanitarian Connectivity Charter, now with over 60 mobile operator signatories, UN and NGO endorsement and a footprint in over 50 countries. In her work at the GSMA, Kyla engages with a wide range of stakeholders from both the private and development sectors, identifying opportunities to create shared value and sustainable social impact using mobile technology. Kyla has conducted field research across East Africa and has worked for a variety of NGOs and policy institutes focused on complex emergencies, HIV/AIDS and socio-economic development. Kyla holds a MSc. in Development Management from the London School of Economics and earned a BAH in Development Studies from Dalhousie University in Canada.

Olly Parsons

Market Engagement Manager

Olly joined GSMA in August 2013, having previously supported a number of projects in the Research and Higher Education Division of the Royal Geographical Society (with IBG). Olly has conducted several ICT4D related research projects across East Africa, on vulnerabilities, OSM and community mapping, and on the spread of hate speech. Olly has provided research assistance to a number of other projects including for UNICEF and Lloyds. Olly holds a MSc. in Practicing Sustainable Development with ICT4D and a BSc. in Geography from Royal Holloway University of London.

Cassandra Watson

Dulip Tillekeratne

Jenny Casswell

Insights Manager

As M4D Utilities Programme Coordinator, Jenny manages the programme’s marketing and convening activities, including the programme’s Asia and Africa Working Groups. She is also responsible for the development of the M4D Utilities deployment tracker. Prior to joining the GSMA, Jenny worked as an Account Manager for a London-based public affairs and public relations consultancy dealing, at a high level, with developing world issues in the media and government relations field. Previously, she worked with the Business Council for Africa as a business coordinator, liaising with private sector companies and European and African government representatives to assist and encourage British investment into West and Southern Africa. She holds a BA (Hons) in Geography from Oxford University, where her research focused on the transformational impact of M-Pesa in the Rift Valley, Kenya.

Ecosystem Accelerator Team

Max Cuvellier

Head of Ecosystem Accelerator

Max is Head of the GSMA’s Ecosystem Accelerator programme, which supports mobile operators and innovators in driving scale in unique, commercially and socially sustainable mobile for development products and services in emerging markets. Max joined the GSMA in late 2012 as the Senior Commercial Programme Manager of the Connected Women team, supporting mobile operators and partners in their efforts to target resource-poor women through grants and technical assistance; he then managed the M4D Impact programme. Prior to joining the GSMA, Max worked at Orange on innovation-related projects for the 20+ AMEA affiliates of the Group, first as a Project Manager, then as the Business Development & Strategic Marketing Manager, based in Jordan and France. Max started his career as a Telecom Strategy Consultant with Altai Consulting, where he worked on projects for Roshan in Afghanistan and Asiacell in Iraq. Max holds a Masters in Management from HEC School of Management, Paris, France, and a Masters in International Management from ESADE Business School, Barcelona, Spain.

Martin Karanja

Senior Market Engagement Manager

Martin is the Senior Market Engagement Manager for the Ecosystem Accelerator programme, based out of Nairobi. He is in charge of leading the Market Engagement team who build and develop relationships with mobile operators and start-ups in Africa and South and Southeast Asia, and supports the start-ups the programme funds through its Innovation Fund, and beyond. Before joining GSMA, Martin has worked for Hewlett Packard Enterprise, Symantec Corporation, Airtel Africa, and Orange Telkom Kenya among others, and brings a expertise in the ICT/Telecom industry across Sub-Saharan Africa, including Marketing and Business Development, Product Development and Technology Distribution. Martin holds a Degree in International Business Administration from United States International University Nairobi, Kenya, and a Diploma in Technology Distribution from Global Technology Distribution Council, Grenoble France

Maxime Bayen

Ecosystem Accelerator Senior Insights Manager

Maxime provides the programme and its stakeholders with intelligence on innovation within the Mobile for Development sector with a focus on emerging use cases and business models  that can lead to disruptive innovation in the mobile space. Previous Work History Before joining the GSMA, Maxime worked for over 6 years as a consultant in the telecom & tech space within emerging markets. Successively analyst, consultant and Intelligence Unit Manager, Maxime has been working very closely with telecom operators in the MEA region for the past couple of years. Qualifications Maxime holds an MBA from ESSEC Business School in Paris

Peter Ndichu

Market Engagement
Manager

As a Market Engagement with the Ecosystem Accelerator team, Peter builds and develops relationships with mobile operators and start-ups across Africa and South and Southeast Asia, and manages the Innovation Fund’s portfolio of startups. Peter joins us from the Mobile for Development Utilities team where he supported energy, water and sanitation grantees in Africa and engaged with relevant stakeholders through events, research and publications. Prior to joining M4D Peter was a consultant with the Digital Finance Plus team at CGAP where he developed tools for collecting and analyzing customer, market and financial data for PAYG energy providers. Peter holds a degree in Economics with concentrations in Finance and Chinese Studies from New York University and is currently pursuing his CFA charter.

Rosie Afia

Assistant Project Manager

As Assistant Project Manager for the Ecosystem Accelerator, Rosie Afia works with the Head of Programme to manage and support projects and partnerships with Operators, innovators and grantees. She builds on her former experience working across all seven M4D programmes in the Mobile for Development central team. Rosie joined the GSMA M4D team in October 2014 from the London School of Economics (LSE) where her research focused on how mobiles are used in conjunction with formal and informal institutions to improve the number of innovative services that reach the underserved. Rosie previously worked for Fitch Ratings in the bespoke financial services training division. Prior to this she was managing programmes and projects in Zambia, Kenya and South Africa ranging from health, gender and education to supporting local start-ups to deliver socio-economic impact. Rosie holds a MSc in Development Management from LSE and a first class honours degree in Economics & Politics from Leeds University, UK.

Samuel Ajadi

Insights Manager

Sam is an Insights Manager for the Ecosystem Accelerator programme. His role involves providing mobile operators and startups across Africa and Asia with innovation intelligence. Prior to joining GSMA, Sam was an Analyst at research and consulting firm IHS Markit, covering Africa and the Middle East telecoms market. His key roles involved producing reports on operator performance and strategies, M&A, and regulatory development in the region. Prior to that role, he was a Research Analyst at the Centre for Economic Performance at the London School of Economics. Sam holds a Bachelor of Science degree in Economics from the University of Kent.

Gregory Omondi

Market Engagement Manager

Gregory is the Market Engagement Manager for the Ecosystem Accelerator Programme, based in Nairobi. His key roles are identifying and coaching applicants to the Innovation Fund, mentoring startups, supporting regional and local operators in their efforts to develop start-up friendly strategies, promoting robust partnership between startups and mobile operators, building and managing other relationships with regional and local stakeholders. Prior to joining GSMA, Gregory was the Innovation Engagement Officer - Africa at Ushahidi under the Making All Voices Count Programme, an international initiative that contributes towards effective governance and accountability by enabling citizens engagement and open, responsive government in 12 countries in Africa and Asia, his key roles involved identifying, assessing, selecting, contracting, and managing grantees. He has also worked as a Research Assistant at @iLabAfrica, an innovation research centre at Strathmore University. Gregory holds a Masters of Science Degree in Mobile Telecommunication Innovation and a Bachelors of Science Degree in Business Information Technology, both from Strathmore University, Kenya.

Vivien Agyapong

Programme Coordinator

As Programme Coordinator for the Ecosystem Accelerator, Vivien Agyapong supports the Assistant Project Manager on the management of the Innovation Fund internal processes. Vivien previously worked at the London Business School as Programme Administrator for the Masters in Finance degree programme. Prior to that, she lived and worked in Toronto for two years in the Ontario Health sector. Before moving to Canada, Vivien was an Executive Assistant at Jacana Partners - a Pan-African Private Equity firm and briefly worked at Restless Development as an International Communications and Marketing intern. She holds a BSc in Sociology and Social Anthropology and a MA in Children, Youth and International Development from Brunel University.

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