AI for Impact

Scaling mobile big data analytics and artificial intelligence for a better future

Mobile big data analytics and artificial intelligence (AI) are emerging as powerful forces transforming business and society, and the potential of these technologies to unlock life-changing benefits is only beginning to be seen. When grounded in ethical principles that protect privacy, these solutions can truly change the world for the better. PwC estimates that, over the next 5 years, 150 million people could be positively impacted by mobile big data and AI solutions, equating to 3% of the world population.

Inspired by this promise, AI for Impact is developing global partnerships to accelerate action and achieve impact in alignment with the United Nations Sustainable Development Goals (SDGs). This GSMA initiative, guided by a task force of 24 mobile operators and an advisory panel of 12 UN agencies and partners, defines the technical, commercial and ecosystem requirements to deliver viable data-driven products and services that adhere to principles of privacy and ethics. At the national level, the GSMA supports real-world implementations, replicating proven models and delivering market-shaping campaigns to unlock demand and address barriers.

Visit the AI for Impact online toolkit, a comprehensive guide to the key components needed to implement mobile data-driven solutions.

Mobile Operator Task Force

Hutchison Whampoa Limited

NTT Docomo


Advisory Panel

Founding Partners

Data 2x

Dial Impact Alliace

Global Partnership

Be Healthy Be Mobile

Global Pulse





World Bank Group

World Food Programme