Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid

February 27, 2012 | Connected Women | Global | Global | Connected Women

Full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘Portraits’ of respondents, interspersed throughout a detailed review of the macro-level data from which the portraits were constructed.

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