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mAgri Focus Areas – Marketing

Marketing to rural customers, and the base of the pyramid segment in particular, is challenging even for mobile network operators. There is a limited range of channels and media that can be used to reach rural and semi-urban farmers. Agri VAS is still a new concept, and customers need to be educated about using the service and its benefits before they are likely to try it. Creation of a regular user base is critical for the sustainability of the service.

This section aims to map out the challenges of reaching rural farmers, acquiring users and retaining loyal subscribers. We share blogs posts, case studies and other tools showcasing best practice in marketing and distribution of Agri VAS.

1. Marketing Agri VAS

2. Related blog posts