data and insights-new

Industry data and insights

Since it was launched in 2009, the Mobile Money Programme has been collecting and analysing industry data in order to track the progress of and provide insights around the performance of mobile financial services deployments which target unbanked and underserved customers.

More information about the programme’s key data and insights resources are available below.

Global Adoption Survey of Mobile Financial Services

The Global Adoption Survey of Mobile Financial Services is an annual survey conducted by the Mobile Money Programme which captures quantitative information about the performance of mobile financial services. This data is used to develop the global State of the Industry report, and each survey respondent receives an individual benchmarking report in return for supplying their data. All data shared with the Mobile Money Programme is kept confidential and is governed by strict non-disclosure agreements.

The 2016 survey can be downloaded below:

Please email mobilemoney@gsma.com for any questions or comments about the Global Adoption Survey.

Individual Benchmarking Reports

All Global Adoption Survey participants receive a confidential Benchmark Report, providing detailed insights into the relative performance of their mobile financial service. A sample version of the Benchmark Report can be viewed below.

Download the sample Benchmark Report

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