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New Digital Commerce Case Studies

March 10, 2016

The Digital Commerce programme has produced three case studies in order to raise awareness of just a few of the activities currently being carried out in the current digital commerce landscape. These case studies explore the global travel market and the retail market in France and China.


A Global Study in Transport: How Mobile Technology is Enhancing the Passenger Experience

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This paper explores how mobile technologies and services are helping transport operators to both contain costs and improve the passenger experience. It provides a factual overview of mobile transport deployments in various markets round the world and related analytical insights designed to highlight current trends and best practice.

Download: A Global Study in Transport: How Mobile Technology is Enhancing the Passenger Experience

Orange France: Delivering Digital Commerce in Retail to Ehance the Customer Journey

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This case study focuses on the in-store and transacting stages of the customer journey, and looks at how a French mobile operator, Orange, implemented their solutions in the French market to provide retailers and merchants with support in refining and putting in place their mobile strategy. The aim of this case study is to examine how mobile operators can help provide an answer to merchants’ and service providers’ requirements.

Download: Orange France: Delivering Digital Commerce in Retail to Enhance the Customer Journey

China Unicom: Delivering mobile couponing and loyalty services to the Chinese market / 中国联通:为中国市场提供移动优惠及忠实度服务

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The rise in the popularity of the internet as an alternative shopping channel is transforming retail in China. There is a shift in purchasing preferences from offline to online and a growing demand by consumers to shop on their mobile devices. These changes are prompting retailers to look for new ways to engage and communicate with their customers. In addition, the dominance of Consumer to Consumer (C2C) online marketplaces presents a new type of challenge to “traditional” retailing. Opportunities exist for merchants to tackle these challenges, such as increasing the attractiveness of bricks-and-mortar shops and enhancing the shopper journey in physical stores. Mobile technology can act as an enabler for these efforts and this case study sets out to demonstrate how a Chinese mobile operator, China Unicom, helped merchants build and launch their own mobile couponing and loyalty solutions in the Chinese market.

Download: China Unicom: Delivering mobile couponing and loyalty services to the Chinese market

互联网作为另类购物渠道的兴起正在改变中国零售业。人们的购物喜好已从线下转移至线上,使用移动设备购物的需求也在不断攀升。这些变化正在促使零售商们寻找新的方式来与客户沟通互动。另外,消费者对应消费者(C2C)的在线市场的主导地位也标示着对“传统” 零售业的新形态挑战。零售商现有应对挑战的机会包括提高实体店吸引力,并优化消费者在实体店的购物体验。移动技术可以为这些努力增添推动力,而本案例研究将演示中国移动品牌运营商—中国联通—如何帮助零售商在中国市场建立并推行他们自己的移动优惠和忠诚度解决方案。

中国联通是世界第三大移动运营商,2014年价值超过547亿人民币,现全球雇员共计228613人。中国联通已于上海、纽约和香港上市,2015年全球客户总人数达4.51亿。中国联通还与西班牙电信集团合作,为跨国公司提供全球移动通信服务。

下载:中国联通:为中国市场提供移动优惠及忠实度服务。

 

SIM-Based Tokenisation Technical Case Study – France and Poland

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This case study gives an account of the business and technical requirements that informed Orange and T-Mobile Poland’s decisions around the design and that interested parties could consult as a reference if they chose to implement a SIM-based tokenisation service.

The paper also demonstrates a technical infrastructure that can be used to deploy a SIM-based tokenisation service in the French and Polish markets and the use cases driving the design of that infrastructure. The document also provides low-level technical details such as use case messaging flows and Application Programming Interface (API) implementation examples.

The aim is to provide practical insight and a point of reference for operators and other ecosystem players involved in planning and implementing SIM-based tokenisation services.

Download: SIM-Based Tokenisation Technical Case Study – France and Poland

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