Mobile technologies have made communications effortless and exciting: We can now use mobile phones to share photos, our location, an emoji or even a live video stream, before, during and after a call. With rich real-time messaging and group conversations, far-flung friends can interact almost as if they are in the same room.
To ensure such sophisticated services will work across networks and across handsets, the GSMA is guiding the rollout of Rich Communications Services (RCS) – the successor to SMS. As well as delivering a compelling and consistent messaging proposition, RCS and its sister specifications can support voice, video and other multimedia communications.
The Universal Profile
To simplify and accelerate the adoption of RCS, the GSMA has created the Universal Profile. As a result, most new smartphones now ship with a built-in messaging app that enables consumers to easily text, chat and share media without having to identify and download the apps their contacts are using. More than 60 operators, device makers and OS providers are backing the Universal Profile.
For mobile operators, the Universal Profile can underpin a messaging-as-a-platform (MaaP) proposition. Operators can enable businesses to use chat bots within the messaging app to communicate with consumers, enabling them to book taxis, order food, buy tickets and use other digital commerce services. Users will enjoy an intuitive, dynamic chat-based communications experience whenever they contact a business or communicate with their friends and family.
Simplicity and ubiquity
The GSMA is developing a new IP interconnection business model that will ensure RCS and MaaP work across networks and across the world. By enabling operators to deliver MaaP in a reliable, consistent and secure way, the GSMA is ensuring the telecoms industry remains at the centre of digital communications.
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