Reporting to the Board, the Director General is responsible for the day-to-day management of the GSMA. The Director General is supported by a leadership team with responsibility for specific aspects of the Association’s work.
Mats Granryd is Director General of the GSMA and a Member of its Board. In this role, he leads the GSMA in supporting its global membership through a range of industry programmes, advocacy initiatives and industry-convening events.
Mats is a strong proponent of sustainability and led the mobile industry in becoming the first sector to broadly commit to the United Nations Sustainable Development Goals (SDGs) in 2016. He is now spearheading initiatives to amplify and accelerate the mobile industry’s impact on all 17 of the SDGs, across both developed and developing markets.
Mats serves on the Broadband Commission for Sustainable Development, which is focused on leveraging ICT and broadband-based technologies for sustainable development. Within the Commission, he chairs the Working Group on Digital Gender Divide to address the digital gender divide and foster the equal inclusion of women and girls in broadband access and use. Mats is a leader with The B Team, a not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and the planet. From 2016 to 2018, Mats was also a Commissioner on the Business & Sustainable Development Commission, working with CEOs across many industries to make a powerful business case for achieving a sustainable, inclusive economy.
Mats brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. Prior to joining the GSMA in 2016, Mats was President and CEO of Tele2, one of Europe’s fastest-growing telecom operators with more than 16 million customers across nine countries.
Previously, he spent 15 years in a variety of roles at Ericsson, most recently as Head of Northern Europe and Central Asia. While at Ericsson, he also led the North West Europe, India, CDMA and North Africa units, as well as the global customer accounts for Vodafone and Bharti.
Mats holds a M.Sc. from the Royal Institute of Technology in Stockholm.
Follow Mats on Twitter: @MatsGranryd
Chief Strategy Officer
As Chief Strategy Officer, Laxmi Akkaraju is responsible for working with the GSMA’s membership in defining global strategies and initiatives that will offer collective benefit for mobile operators and the wider mobile industry.
Laxmi brings more than 20 years of experience in the IT industry across India, Norway and the United States. She joined the GSMA in 2017 from EVRY, a leading IT company providing business-critical solutions to a wide range of enterprises and public sector organisations. As Senior Vice President, Global Delivery, Laxmi oversaw the offshoring services for EVRY and EVRY clients. She also spent two years as Country Manager for EVRY’s operation in Bangalore, India.
Prior to EVRY, Laxmi was Director of Operations and Professional Services for Mu Dynamics, a Silicon Valley-based provider of network security solutions for Fortune 500 clients including communications providers, government agencies and network infrastructure companies. She has also held various positions in consulting and management training at HolteConsulting.
In 2017, Laxmi was appointed by the Norwegian Ministry of Education and Research to serve a three-year term on the Competence Needs Committee, which focuses on identifying the education, skills and competencies needed to fuel the Norwegian labor market and economy into the future. Also in 2017, she was recognised as one of Norway’s top 10 women leaders by Abelia and Oda-Networks.
Laxmi holds an M.S degree in Engineering from the University of Colorado and a B.S. degree in Civil Engineering from the University of New Mexico.
Chief Financial Officer
Louise Easterbrook is Chief Financial Officer of the GSMA. In this role, Louise is responsible for overseeing the business and financial performance of the GSMA, leading the company’s corporate services functions, including finance, legal, HR, IT and facilities.
Before joining the GSMA in September 2014, Louise was Regional Financial Controller, Africa for Vodafone Group. Louise joined Vodafone as Investor Relations Executive, acting as the liaison between Vodafone and the financial community.
From 1996 to 2006, Louise held a series of positions at Cable & Wireless plc., including Group Director of Investor Relations, Director Corporate Finance and Head of Group Planning, Reporting and Analysis.
Louise is a qualified Chartered Accountant and holds a Bachelor of Commerce (Honours) degree from the University of Birmingham.
Chief Regulatory Officer
As Chief Regulatory Officer for the GSMA, John Giusti is responsible for leading the organisation’s public policy and industry advocacy agenda with governments, regulators, international institutions and development organisations worldwide.
Prior to joining the GSMA in 2011, Giusti spent 17 years at the US Federal Communications Commission (FCC), working in a variety of capacities. Most recently, he served as chief of staff and senior policy advisor to Commissioner Michael Copps, where he provided legal, strategic and policy support to the Commissioner on all major agency actions, including the implementation of the National Broadband Plan. He also previously ran the FCC’s International Bureau, where he managed the agency’s relationships with its foreign counterparts and served as the its chief negotiator at meetings of the International Telecommunication Union, the Inter-American Telecommunications Commission and other multilateral organisations.
Giusti was educated in the United States, earning a Juris Doctorate from Boston University School of Law and a Bachelor of Science in Telecommunications from the University of Florida. He has been a member of the Massachusetts bar since 1994.
CEO and Director, GSMA Ltd.
John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services.
John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others.
John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation.
John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional.
John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.
Chief of Staff
As Chief of Staff, Steve Martineau is responsible for the GSMA’s Board engagement, programme management and coordination of all activity across the GSMA, including the organisation’s regional engagement.
Steve brings more than 20 years’ experience of product management and programme delivery in the telecoms industry in Europe, South East Asia and Africa. He launched the pre-paid mobile service for Maxis in Malaysia in 1999 and later set up and grew their mobile data business unit.
Steve has managed roaming product development projects for O2 in Europe, technology programmes for Vodafone in the UK and led major consulting projects for BT in Africa and Europe, as well as driving retail modernisation initiatives for Orange Group. He joined the GSMA in 2012 to lead the programme management function, before his promotion to Chief of Staff in June 2017.
Steve holds a bachelor’s degree in psychology from the University of Nottingham in the UK, and a master’s in management from McGill University in Montreal.
Chief Marketing and Communications Officer
As Chief Marketing and Communications Officer for the GSMA, Michael O’Hara leads the GSMA’s global marketing and communications programmes, working closely with the organisation’s membership to identify, prioritise and execute on strategic marketing issues for the mobile industry.
Since joining the organisation in 2008, Michael has been instrumental in establishing the GSMA as the voice of the mobile industry. In 2009, he created Mobile World Live to serve as the industry’s premier news portal, with Mobile World Live TV as a key element. He conceived the Mobile Economy report series, which provides global and regional views of the mobile industry, supported by data from GSMA Intelligence. In 2016, he launched the GSMA Industry Purpose initiative, focusing on how mobile is contributing to achieving the United Nations Sustainable Development Goals and connecting everyone and everything to a better future. Michael is also responsible for many aspects of Mobile World Congress and other GSMA events, including conference programmes, the Ministerial Programme, the Innovation City exhibition, and all event branding, marketing and communications.
Before the GSMA, Michael was the General Manager for Marketing and Industry Management within the Communications Sector at Microsoft. In this role, he drove Microsoft’s initiatives to deliver world-class software solutions to the communications industry, including telecommunications companies, hosting service providers and media and entertainment organisations. Prior to Microsoft, Michael was Vice President, Marketing at Sonus Networks, a leading provider of carrier voice over IP (VoIP) solutions, where he led the company’s marketing strategy and oversaw all marketing functions.
Previously, Michael served as Chief Marketing Officer at Nortel Networks in Europe, responsible for Nortel’s marketing and sales operations programs in Europe, the Middle East and Africa. Also at Nortel, he was Vice President of Global Business Operations reporting to the Chief Operating Officer, and he held additional management positions in a number of areas including sales, operations, customer service, and manufacturing engineering with Nortel Networks in Europe.
He holds an honours degree in Electrical and Electronic Engineering from the Queens University of Belfast.
Follow Michael on Twitter: @jmohara
Chief Technology Officer
Alex Sinclair is the Chief Technology Officer for the GSMA. He has held this position since 2005, having joined the organisation in 2003. In this role, Alex is responsible for driving the technology direction of the GSMA and working with its membership to execute key technology initiatives.
With more than 30 years’ experience in telecommunications in general and mobile in particular, Alex has worked for a number of companies in the UK, Germany and the US. In the early 1990s, he was part of the project team that launched the T-Mobile D1 network in Germany. In 1995, Alex helped Syniverse to launch their GSM clearinghouse business. Prior to joining the GSMA, Alex was Director of Network Engineering at ICO, a global satellite venture.
Alex holds a Bachelors Degree in Electrical and Electronic Engineering from the University of Bristol.
As General Counsel of the GSMA, David Walsh leads a global team of lawyers that work on a wide range of commercial, antitrust, regulatory and intellectual property matters, amongst others. David also serves as the Secretary to the GSMA Board.
With over twenty five years’ experience, David has worked with industry participants across the telecoms space, ranging from mobile operators to OEMs to software developers and content providers. His own practice has focused primarily on competition law, and he has represented clients before the European Commission, US Department of Justice, national competition and regulatory authorities and before the European Court of Justice and national courts.
Prior to joining the GSMA, David established his own practice and also co-founded a number of successful start-ups in emerging markets, notably M-KOPA in East Africa and Mera Doctor in India. Previously, David worked for the US law firm Jones Day and the UK firm Linklaters.
David has extensive international legal experience, having lived and worked in Belgium, France, Ireland, Italy, Spain, the UK and the US. He holds law degrees from Trinity College Dublin and Paris 2, Panthéon-Assas, and postgraduate degrees from The College of Europe, Bruges and SAIS-Johns Hopkins, Bologna and Washington, D.C.