GSMA RCS Business Messaging Awareness Lab #18 – Mobile 360 Russia
Start: Wednesday 31 October 2018 15:00
End: Wednesday 31 October 2018 19:00
Venue: Pasternak Room, Four Seasons Hotel
The Future Networks Programme will be hosting the eighteenth GSMA RCS Business Messaging Lab during Mobile 360 Russia on Wednesday 31 October at 9:00-13:00.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust. The Awareness Lab is open to both members and non-members.
Please register your interest in attending by clicking on the button below and submitting your details in the form on the next page.
Welcome and Introduction
Jill Cooper, Programme Marketing Director, GSMA
The RCS Business Opportunity
Catherine Maguire, Operator Engagement Manager, GSMA
RCS Brand Showcase: Boston Pizza
Jill Cooper, Programme Marketing Director, GSMA
Key Considerations when Launching RCS:
– Legal and regulatory aspects
– Interconnect
– Good practices for RCS Business Messaging
– Commercial Models
Kobus Smit, Strategic Engagement Director, GSMA
Niko Alexiadis, Project Manager, GSMA
Coffee Break
Launching RCS: Japanese Case Study
Niko Alexiadis, Project Manager, GSMA
RCS Brand Showcase: Express
Jill Cooper, Programme Marketing Director, GSMA
Making RCS a Brand Reality: Engaging a Global Audience
Nina Knezevic, Telecom Solutions Director, Infobip
The Russian A2P Market
Nick Lane, Mobilesquared (via teleconference)
RCS in this CIS – How GMS is preparing to bring value to the operator community
Chyngyz Nuraliev, Regional Director for the CIS and Turkey, GMS Worldwide
RCS Brand Showcase: Paris Saint-Germain
Jill Cooper, Programme Marketing Director, GSMA
RCS Business Messaging – A Rich New Channel for Brands
– Google & RCS
– Opportunity & Benefits
– Where we’re headed
Jason Choy, Business Development Director, Google
Reinventing the Messaging Experience
Andrey Budegechiev, Samsung
The 5 Minute Chatbot
– Chatbot solutions for mobile commerce
– Leveraging Mobile Identity
– Live demonstration – how small businesses can quickly build their own chatbots
Ron Nessim, Chief Process Officer, Summit Tech
Lunch (at M360 event)